Cello World share price opened on and NSE at stellar 28 per cent premium during Monday deals. Cello World shares listed on BSE at 831 per equity share and went on to hit intraday low of 781.50 apiece within few minutes of stock listing. On NSE, listed at 829 apiece levels and went on to hit intraday low of 782 per share after the profit booking trigger. According to experts, profit booking after strong debut was expected but the scrip will bounce back strongly. They said that company has diverse range of products with optimal inventory levels. So, allottees can book 50 per cent profit and hold the scrip with rest of their shareholding for long term. Speaking on Cello World IPO listing, Prashanth Tapse, Senior VP — Research at Mehta Equities said, "Despite 100% OFS offer, Cello received a strong subscriptions demand and offer valuation gives investors the comforts to invest and hold for long term. The listing was above our estimate due to strong fundamentals in the company and high growth industry dynamics. Considering the change in the market momentum post FED meeting the premium listing is justified as the brand is well-positioned in the market." Buy, sell or hold?On what next after strong debut of Cello World shares, Mehta Equities expert said, "We strongly believe that the Cello World IPO gives allotted investors a long term opportunity, hence recommending all allotted investors “HOLD FOR LONG TERM" while those who failed to get allotments can accumulate on the listing day for holding it for healthy long term returns." Advising allottees to book partial profit after strong listing, Mahesh M. Ojha, AVP – Research & Business Development at Hensex Securities said, "Cello World Limited did a stellar debut delivering a solid 28% return to the investors. Cello World is a well-established brand name and has strong market position, diversified product portfolio and Pan India distribution network. Considering company’s ability to manufacture a diverse range of products and maintain optimal inventory levels, and strong historical financial result, company portrays good growth prospects. However, we suggest investor to book atleast 50% profits on the listing day itself, rest can be hold for long term investment." Livemint tops charts as the fastest growing news website in the world to know more.