New Delhi: Tata Motors on Thursday said that its passenger electric vehicle arm, Tata Passenger Electric Mobility, is set to forge a strategic alliance with Jaguar Land Rover (JLR), its wholly-owned British luxury vehicle division. This partnership aims to leverage JLR’s electrified modular architecture (EMA) platform for the development of Tata’s premium electric vehicle (EV) series, Avinya.

This is the first such collaboration since Tata Motors’ acquisition of JLR, signalling the domestic brand’s intent to capitalize on JLR’s technical prowess to accelerate the development of new vehicle types. While Tata Motors unveiled the Avinya concept as its third-generation EV platform in 2022, there was no mention of leveraging JLR’s platform at that time. Notably, Tata Motors’ premium SUV, the Harrier, is based on Land Rover’s D8 platform. The just-announced licensing agreement, comprising a royalty fee for JLR, will encompass a variety of elements including electrical infrastructure, electric drive units, battery packs, and EV battery production expertise. Furthermore, an Engineering Services Agreement (ESA) is in the works between Tata Passenger Electric Mobility (TPEM) and JLR to support the former’s inaugural vehicle development. This collaboration also highlights Tata Motors’ commitment to the burgeoning mass-premium EV sector, a market segment anticipated to see heightened competition due to upcoming launches from various domestic and international competitors. “The Avinya, the first of the many premium EV products in this series, will be underpinned on the EMA platform. Our Gen – 1 architecture was an IC-conversion platform The Gen-2 platform offers flexibility between ICE and EV, and Gen 3 we had said will be born electric. When we went out looking for various architectures that are out there we realized that the EMA architecture fits the requirements of Avinya to the T,” PB Balaji, group chief financial officer, Tata Motors, said in a conference call. “There will be significant benefits to this, first of all it accelerates our entry to the high-end EV segment, it reduces our development cost and also hastens adoption of advanced technologies that’ll be present in JLR already. Lastly, the Avinya EVs will be a series of EVs which are all going to be globally available, globally competitive products. So what better than to take a globally available platform like the EMA is going to be. It is also a huge step forward for TPEM and JLR with engineering and sustainability innovation that we have to go for the maximum benefit for both companies,” Balaji added. Tata Motors on Thursday reported a net profit of 3,764 crore for the quarter ended 30 September, marking the fourth consecutive quarter of profits for the auto major. In the year-ago period, the company had reported a loss of 944 crore. Consolidated revenue in the three months to September stood at 1.05 trillion, up 32% year-on-year. On a standalone basis, Tata Motors reported a net profit of 1,270 crore compared to a 293 crore net loss a year ago. Ebitda (earnings before interest, taxes, depreciation and amortization) grew 86% year-on-year to 14,400 crore in the fiscal second quarter (Q2). JLR’s EMA platform, designed for pure electric mid-sized SUVs, is set to hit international markets by 2025, the same year as Tata Motors’ planned launch of Avinya. On the JLR front, the company said its “production and wholesale volumes are expected to gradually increase in H2 FY24…The EBIT margin for FY24 is now expected to improve to around 8% compared to the 6% plus previously indicated. We continue to expect free cash flow of over £2bn in FY24 with net debt reducing to less than £1bn by the end of FY24.” Livemint tops charts as the fastest growing news website in the world to know more.