MIRC Electronics Q2 FY26: Mounting Losses Signal Deepening Distress

Nov 14 2025 09:30 AM IST
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MIRC Electronics Ltd., the maker of the once-iconic Onida brand, reported a net loss of ₹1.78 crores for Q2 FY26, marking a dramatic reversal from the ₹1.35 crores profit posted in the corresponding quarter last year. The sequential deterioration proved even more alarming, with losses narrowing from ₹12.49 crores in Q1 FY26, yet the company's fundamental challenges remain deeply entrenched. With a market capitalisation of ₹980 crores and shares trading at ₹26.53, the stock has gained 30.69% over the past year despite persistent operational struggles.





Net Loss (Q2 FY26)

₹1.78 Cr

YoY: -231.85%



Revenue (Q2 FY26)

₹163.31 Cr

QoQ: +15.95%



Operating Margin

-10.59%

Lowest in 7 quarters



Return on Equity

-32.73%

Sharply negative




The quarter's results underscore the magnitude of challenges confronting this micro-cap electronics manufacturer. Whilst revenue showed a modest 7.89% year-on-year improvement to ₹163.31 crores, the company's inability to translate top-line growth into profitability remains its Achilles heel. Operating losses before other income widened to ₹17.30 crores, yielding a deeply negative operating margin of -10.59%, the worst performance across the trailing seven quarters.



The company's struggle is not merely cyclical but structural. MIRC Electronics has posted negative operating profits in five of the past seven quarters, with only brief respites in Q2 and Q1 FY25 when it managed positive operating margins of 3.74% and 2.07% respectively. The current quarter's deterioration reflects both revenue pressures and cost management failures that have plagued the organisation for years.









































































Quarter Revenue (₹ Cr) Operating Profit (₹ Cr) Operating Margin (%) Net Profit (₹ Cr) PAT Margin (%)
Sep'25 163.31 -17.30 -10.59% -1.78 -1.09%
Jun'25 140.85 -8.04 -5.71% -12.49 -8.87%
Mar'25 200.72 -0.44 -0.22% 1.18 0.59%
Dec'24 166.81 -1.79 -1.07% -5.27 -3.16%
Sep'24 151.37 5.66 3.74% 1.35 0.89%
Jun'24 227.79 4.71 2.07% 0.44 0.19%
Mar'24 296.83 -46.00 -15.50% -51.11 -17.22%



Financial Performance: Revenue Growth Masks Operational Collapse



In Q2 FY26, MIRC Electronics reported net sales of ₹163.31 crores, representing a 15.95% sequential improvement from Q1 FY26's ₹140.85 crores and a 7.89% year-on-year increase from Q2 FY25's ₹151.37 crores. However, this revenue uptick proved entirely hollow, as the company's cost structure spiralled out of control. Operating profit before depreciation, interest, tax, and other income plunged to a loss of ₹17.30 crores, compared to a positive ₹5.66 crores in the year-ago quarter.



The deterioration in operating margins is particularly concerning. At -10.59%, the Q2 FY26 operating margin represents the company's worst performance since the catastrophic Q4 FY24, when margins collapsed to -15.50%. This suggests that whatever pricing power or cost efficiencies MIRC briefly enjoyed in early FY25 have completely evaporated. Employee costs remained elevated at ₹13.55 crores, whilst other operating expenses consumed an unsustainable portion of revenue.



Interest expenses climbed to ₹5.23 crores in Q2 FY26, the highest quarterly interest burden in the dataset, reflecting both elevated debt levels and potentially deteriorating credit terms. With operating profit deeply negative at ₹17.30 crores, the company's interest coverage ratio stood at an alarming -3.31 times, meaning operational losses were more than three times the interest obligation. This represents a dangerous financial position that raises questions about the company's ability to service its debt obligations.





Revenue (Q2 FY26)

₹163.31 Cr

QoQ: +15.95% | YoY: +7.89%



Net Loss (Q2 FY26)

₹1.78 Cr

QoQ: Narrowed from ₹12.49 Cr



Operating Margin (Excl OI)

-10.59%

vs 3.74% in Q2 FY25



Interest Expense

₹5.23 Cr

Highest in 7 quarters




The company's profit after tax of negative ₹1.78 crores, whilst an improvement from Q1 FY26's loss of ₹12.49 crores, represents a stark reversal from the ₹1.35 crores profit earned in Q2 FY25. The PAT margin of -1.09% underscores the fundamental unprofitability of the current business model. Notably, the company paid zero taxes across all reported quarters, reflecting its loss-making status and accumulated losses that can be carried forward.



Operational Challenges: A Business Model Under Severe Strain



The company's operational metrics paint a picture of an organisation struggling with fundamental viability. Return on equity stands at a deeply negative -32.73%, indicating that the company is actively destroying shareholder value rather than creating it. This represents one of the weakest ROE figures in the Indian electronics and appliances sector, where even struggling peers typically maintain positive, albeit modest, returns on equity.



MIRC's average return on capital employed over recent years stands at -3.97%, confirming that the business generates negative returns on the capital invested in operations. The company's five-year EBIT growth rate of -240.14% reflects the catastrophic erosion of operating profitability over the medium term. This isn't a cyclical downturn but a structural collapse in the company's ability to generate operating profits from its manufacturing and distribution activities.




Critical Red Flags


Debt Serviceability Crisis: With operating losses of ₹17.30 crores and interest expenses of ₹5.23 crores, the company's EBIT-to-interest coverage ratio stands at -3.31 times. This means operational losses are more than three times the quarterly interest burden, raising serious concerns about debt sustainability.


Working Capital Pressure: The company's debtor turnover ratio of 6.72 times (half-yearly basis) suggests extended collection cycles, potentially indicating customer payment difficulties or aggressive credit terms to maintain sales volumes.


Negative Cash Generation: With persistent operating losses, the company's ability to generate positive operating cash flows remains severely compromised, forcing reliance on external financing or asset liquidation to meet obligations.




The balance sheet reveals a debt-to-equity ratio of 0.62 times, which whilst not excessive by industry standards, becomes problematic when the company cannot generate positive operating cash flows to service this debt. The average debt-to-EBITDA ratio of 8.57 times over recent years indicates that at current profitability levels, it would take more than eight years of EBITDA to repay existing debt—an untenable position for any going concern.



Industry Context: Losing Ground in a Competitive Landscape



The Indian electronics and appliances sector has witnessed significant consolidation and brand rationalisation over the past decade. Whilst established players like Voltas, Blue Star, and newer entrants such as Stove Kraft and Epack Durable have maintained profitability through scale advantages, efficient supply chains, and brand investments, MIRC Electronics has struggled to retain relevance. The Onida brand, once synonymous with premium televisions in the 1990s, has lost significant market share to both domestic competitors and international brands.



The company's five-year sales growth of just 4.15% significantly lags the broader consumer durables market, which has grown at double-digit rates driven by rising disposable incomes, urbanisation, and the premiumisation trend. This underperformance suggests MIRC is losing market share rather than merely facing sector-wide headwinds. The company's inability to scale operations or achieve operating leverage has left it vulnerable to larger, better-capitalised competitors.



Competitive dynamics in the television and air conditioner segments have intensified with the entry of Chinese brands and e-commerce platforms that prioritise price competitiveness and rapid product refreshes. MIRC's traditional distribution model and limited product innovation have left it disadvantaged. The company lacks the financial resources to invest in brand building, research and development, or channel expansion—critical requirements for survival in this rapidly evolving sector.



Peer Comparison: Valuation Disconnect from Fundamentals



When benchmarked against sector peers, MIRC Electronics exhibits a troubling valuation disconnect. Despite being loss-making with negative returns on equity, the stock trades at a price-to-book value of 7.64 times, substantially higher than most profitable peers in the electronics and appliances space. This valuation appears divorced from underlying fundamentals and likely reflects low liquidity and speculative trading rather than investment merit.

































































Company P/E (TTM) P/BV ROE (%) Debt/Equity Div Yield (%)
MIRC Electronics NA (Loss Making) 7.64 0.00 0.62 NA
Epack Durable 66.07 2.82 4.27 0.71 NA
Wonder Electricals 109.97 19.78 13.97 0.88 0.13
Stove Kraft 46.89 4.30 7.63 0.37 0.47
IKIO Tech 87.39 2.68 6.43 -0.05 NA
Butterfly Gandhimathi 31.57 3.69 11.91 -0.26 NA



Profitable peers such as Butterfly Gandhimathi Appliances (ROE: 11.91%, P/BV: 3.69x) and Stove Kraft (ROE: 7.63%, P/BV: 4.30x) trade at lower price-to-book multiples despite generating positive returns on equity and maintaining sustainable business models. MIRC's 7.64x P/BV multiple appears unjustifiable given its zero return on equity and persistent losses. The only peer trading at a higher P/BV multiple is Wonder Electricals at 19.78x, but that company maintains a healthy 13.97% ROE, justifying its premium valuation.



The peer comparison underscores MIRC's fundamental weakness. Whilst competitors have adapted to changing market dynamics through product innovation, operational efficiency, and strategic positioning, MIRC has failed to execute a viable turnaround strategy. The company's market capitalisation of ₹980 crores appears inflated relative to its earnings power and asset quality.



Valuation Analysis: Risky Premium for a Distressed Asset



MIRC Electronics' current valuation carries a "Risky" assessment, reflecting the disconnect between market price and fundamental value. With the stock unable to generate a meaningful P/E ratio due to losses, traditional valuation metrics become largely irrelevant. The enterprise value-to-EBITDA multiple of -37.70x reflects the company's negative EBITDA generation, rendering this metric meaningless for valuation purposes.



The company's EV-to-sales ratio of 1.55x might appear reasonable in isolation, but becomes problematic when considering that sales are not translating into profits or positive cash flows. The price-to-book value of 7.64x suggests the market is valuing the company at more than seven times its net asset value, despite those assets generating negative returns. This valuation appears speculative rather than grounded in investment fundamentals.



Historical valuation trends show the stock has oscillated between "Expensive," "Very Expensive," and "Risky" categories over the past six months, with the most recent designation being "Risky" since August 2025. This classification accurately reflects the elevated risk profile of investing in a persistently loss-making company with deteriorating operational metrics and no clear path to profitability.





P/E Ratio (TTM)

NA

Loss Making



Price to Book Value

7.64x

High vs peers



EV/Sales

1.55x

Sector average



Valuation Grade

RISKY

Since Aug'25




The stock's 52-week range of ₹11.10 to ₹30.26 reflects extreme volatility, with the current price of ₹26.53 sitting 12.33% below the 52-week high but 139.01% above the 52-week low. This price action suggests speculative trading activity rather than fundamental-driven investment flows. The lack of dividend payments since June 2011 further underscores the company's inability to generate distributable profits or reward shareholders.



Shareholding Pattern: Promoter Stake Reduction Raises Concerns



The shareholding pattern reveals concerning trends in ownership structure. Promoter holding declined from 34.51% in June 2025 to 28.42% in September 2025, representing a significant 6.09 percentage point reduction. This substantial stake sale by promoters during a period of operational distress raises questions about management's confidence in the company's turnaround prospects. Promoters typically reduce stakes when they perceive limited upside potential or wish to extract value before further deterioration.

























































Quarter Promoter (%) FII (%) Mutual Funds (%) Insurance (%) Other DII (%)
Sep'25 28.42 0.03 0.00 0.00 0.01
Aug'25 28.42 0.00 0.00 0.00 0.01
Jun'25 34.51 0.00 0.00 0.00 0.01
Mar'25 34.51 0.21 0.00 0.00 0.01
Dec'24 34.51 0.07 0.00 0.00 0.01



Institutional participation remains virtually non-existent, with foreign institutional investors holding just 0.03%, mutual funds at zero, and insurance companies completely absent. The total institutional holding of 0.04% represents one of the lowest levels in the Indian equity market, reflecting institutional investors' complete lack of conviction in the company's prospects. This absence of quality institutional shareholders suggests the stock is driven primarily by retail speculation rather than informed institutional capital.



The non-institutional shareholding of 46.59% represents retail and non-institutional investors who may lack the resources or expertise to properly assess the company's deteriorating fundamentals. With promoters reducing their stake and institutions staying away, the ownership base appears increasingly fragile and prone to panic selling should operational performance continue to deteriorate.



Stock Performance: Volatility Masks Fundamental Weakness



Despite operational challenges, MIRC Electronics' stock has delivered a 30.69% return over the past year, significantly outperforming the Sensex's 8.65% gain and generating an alpha of 22.04 percentage points. However, this performance appears disconnected from fundamentals and likely reflects low liquidity, speculative interest, and technical factors rather than improving business prospects.































































Period Stock Return Sensex Return Alpha
1 Day +2.00% -0.22% +2.22%
1 Week +3.35% +1.29% +2.06%
1 Month +1.96% +2.76% -0.80%
3 Months +1.03% +4.58% -3.55%
6 Months +99.47% +3.64% +95.83%
YTD +10.54% +7.87% +2.67%
1 Year +30.69% +8.65% +22.04%
3 Years +71.16% +36.78% +34.38%



The six-month return of 99.47% stands out as particularly anomalous, representing a near-doubling of the stock price during a period when the company's operating performance was deteriorating sharply. This suggests the price movement was driven by factors other than fundamental improvement—potentially short covering, speculative buying, or technical breakouts rather than genuine value creation.



Technical indicators present a mixed picture. The stock currently trades in a "Mildly Bullish" trend according to technical analysis, though this changed from "Bullish" on October 31, 2025. The stock trades below its 5-day, 20-day, and 50-day moving averages, suggesting near-term weakness, though it remains above its 100-day and 200-day moving averages, indicating longer-term relative strength. The high beta of 1.50 confirms the stock's elevated volatility, with risk-adjusted returns of 0.48 suggesting poor risk-reward characteristics.



The stock's volatility of 63.89% over the past year—more than five times the Sensex's 12.26% volatility—underscores the speculative nature of trading in this security. Such extreme volatility makes MIRC Electronics unsuitable for risk-averse investors and suggests the stock is primarily a vehicle for short-term traders rather than long-term investors seeking stable returns.



Investment Thesis: Distressed Asset with Limited Recovery Prospects



MIRC Electronics presents a highly unfavourable investment proposition across multiple dimensions. The company's proprietary Mojo score of 24 out of 100 places it firmly in "Strong Sell" territory, reflecting the confluence of negative factors: deteriorating financial trends, below-average quality, risky valuation, and operational losses. The investment thesis against the stock rests on several pillars.





Mojo Score

24/100

Strong Sell



Quality Grade

Below Average

Weak fundamentals



Financial Trend

Negative

Deteriorating



Valuation

Risky

Disconnect




First, the company's financial trend is unambiguously negative, with the most recent quarter showing the worst operating margin performance in seven quarters. The persistent inability to generate positive operating profits suggests fundamental business model failure rather than temporary cyclical weakness. Second, the quality assessment of "Below Average" reflects weak long-term financial performance, with five-year EBIT growth of -240.14% and negative average returns on capital employed and equity.



Third, the valuation of "Risky" accurately captures the speculative nature of the current stock price, which appears divorced from underlying fundamentals. A loss-making company trading at 7.64 times book value with no clear path to profitability represents a poor risk-reward proposition. Fourth, the technical trend of "Mildly Bullish" provides little comfort given the stock's extreme volatility and the disconnect between price performance and fundamental deterioration.




"MIRC Electronics exemplifies the dangers of investing in companies where operational losses persist despite revenue growth, suggesting fundamental business model failure rather than cyclical weakness."


Key Strengths & Risk Factors





Limited Strengths



  • Established brand name (Onida) with historical market recognition

  • Sequential revenue growth of 15.95% in Q2 FY26 shows some demand resilience

  • Moderate debt-to-equity ratio of 0.62x provides some financial flexibility

  • Stock has delivered 30.69% returns over past year despite operational struggles




Critical Concerns



  • Persistent operating losses with -10.59% operating margin in Q2 FY26

  • Negative ROE of -32.73% indicates severe value destruction

  • Interest coverage ratio of -3.31x raises debt sustainability concerns

  • Promoter stake reduction from 34.51% to 28.42% signals lack of confidence

  • Virtually zero institutional holding (0.04%) reflects investor avoidance

  • Five-year EBIT growth of -240.14% shows structural decline

  • High volatility (63.89%) makes stock unsuitable for most investors

  • No dividends since 2011 despite market cap of ₹980 crores





Outlook: What to Watch





Potential Positive Catalysts



  • Achieving positive operating margins for consecutive quarters

  • Successful cost restructuring programme showing measurable results

  • Strategic partnership or acquisition by larger player

  • Asset monetisation to reduce debt burden




Critical Red Flags



  • Further deterioration in operating margins below -10%

  • Additional promoter stake sales or pledging

  • Inability to service debt obligations leading to default

  • Continued institutional investor exodus

  • Revenue decline reverting to negative growth territory






The Verdict: High-Risk Distressed Asset


STRONG SELL

Score: 24/100


For Fresh Investors: Avoid completely. The company's persistent operating losses, negative returns on equity, deteriorating margins, and lack of institutional support make this an unsuitable investment. The current valuation appears disconnected from fundamentals, and the risk of permanent capital loss is substantial.


For Existing Holders: Consider exiting positions on any price strength. The promoter stake reduction, worsening operational metrics, and absence of a credible turnaround plan suggest limited upside potential and significant downside risk. The stock's recent price performance appears driven by speculation rather than fundamental improvement.


Rationale: MIRC Electronics exhibits all the characteristics of a distressed asset: persistent losses, negative cash generation, deteriorating margins, and a business model that appears fundamentally broken. Whilst the Onida brand retains some residual value, the company's inability to translate revenue into profits over multiple quarters suggests structural rather than cyclical challenges. The valuation disconnect, promoter behaviour, and institutional avoidance all point to significant downside risk.





Note- ROCE= (EBIT - Other income)/(Capital Employed - Cash - Current Investments)





⚠️ Investment Disclaimer


This article is for educational and informational purposes only and should not be construed as financial advice. Investors should conduct their own due diligence, consider their risk tolerance and investment objectives, and consult with a qualified financial advisor before making any investment decisions.





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