The quarterly results reveal a stark seasonal pattern typical of the alcoholic beverages industry, with Q2 traditionally representing a weaker period due to monsoon-related demand softness. Revenue declined precipitously to ₹269.59 crores from ₹528.38 crores in Q1 FY26, marking a 48.98% sequential contraction. On a YoY basis, sales fell 6.95%, indicating pressure beyond typical seasonal factors. Despite the revenue headwinds, the company demonstrated operational resilience by expanding its operating margin (excluding other income) to 14.87% from 13.32% in the previous quarter, suggesting effective cost management and potentially favourable input cost dynamics.
Financial Performance: Seasonal Weakness Masks Margin Improvement
The Q2 FY26 performance presents a tale of two narratives—severe top-line contraction offset partially by margin expansion. Net sales of ₹269.59 crores represent the lowest quarterly figure in recent periods, declining 48.98% QoQ and 6.95% YoY. This dual decline suggests both seasonal pressures and potential market share challenges or regional demand weakness. The monsoon season traditionally dampens consumption of alcoholic beverages, particularly beer, which forms a significant portion of Som Distilleries' portfolio.
| Quarter | Net Sales (₹ Cr) | QoQ Growth | Net Profit (₹ Cr) | QoQ Growth | Operating Margin |
|---|---|---|---|---|---|
| Sep'25 | 269.59 | -48.98% | 19.50 | -53.64% | 14.87% |
| Jun'25 | 528.38 | +55.88% | 42.06 | +85.04% | 13.32% |
| Mar'25 | 338.97 | +12.57% | 23.73 | +18.39% | 12.32% |
| Dec'24 | 301.12 | +3.93% | 21.51 | +2.67% | 12.05% |
| Sep'24 | 289.73 | -43.53% | 18.70 | -53.88% | 11.72% |
| Jun'24 | 513.08 | +34.45% | 40.55 | +115.46% | 12.51% |
| Mar'24 | 381.60 | — | 19.99 | — | 10.98% |
However, the margin story provides some comfort. Operating profit (PBDIT excluding other income) stood at ₹40.10 crores with a margin of 14.87%, up 155 basis points QoQ and an impressive 315 basis points YoY. This margin expansion, achieved despite revenue compression, indicates improved operational efficiency, better product mix, or favourable raw material costs. The PAT margin of 7.23% declined 73 basis points QoQ due to the operating leverage impact but improved 78 basis points YoY, demonstrating the company's ability to protect bottom-line profitability over the longer term.
Interest costs remained relatively stable at ₹4.91 crores (versus ₹4.94 crores in Q1 FY26), whilst depreciation declined marginally to ₹8.16 crores from ₹8.73 crores. The tax rate increased to 28.93% from 27.95% in the previous quarter, contributing to the profit compression. On a half-yearly basis (H1 FY26), the company generated net sales of ₹797.97 crores and consolidated net profit of ₹61.56 crores, representing growth over the corresponding period but highlighting the extreme quarterly volatility inherent in this seasonal business.
Operational Challenges: Weak Returns on Capital Constrain Value Creation
Whilst Som Distilleries has demonstrated strong revenue growth over the long term (five-year sales CAGR of 36.22%), the company's ability to convert this growth into shareholder value remains constrained by weak capital efficiency metrics. The average return on equity (ROE) stands at 8.96%, significantly below the 15% threshold typically considered attractive for equity investors. Similarly, the average return on capital employed (ROCE) of 8.19% indicates that the company generates returns barely exceeding the cost of capital, limiting wealth creation potential.
Capital Efficiency Concerns
Key Issue: Despite robust revenue growth, Som Distilleries' ROE of 8.96% and ROCE of 8.19% remain substantially below industry standards. The latest ROE of 13.54% and ROCE of 16.72% show improvement but need sustained elevation to justify equity valuations. The company's operating profit to interest coverage of 8.17 times in Q2 FY26 represents the lowest level in recent quarters, indicating pressure on debt servicing capability despite low absolute leverage.
The balance sheet, however, presents a relatively healthy picture with controlled leverage. Long-term debt declined to ₹35.13 crores as of March 2025 from ₹99.24 crores a year earlier, reducing the debt-to-equity ratio and improving financial flexibility. The debt-to-EBITDA ratio of 1.47 and net debt-to-equity of 0.20 indicate manageable leverage levels. The company's ability to generate operating cash flow of ₹42.00 crores in FY25, albeit down from ₹73.00 crores in FY24 due to working capital absorption, demonstrates underlying cash generation capability.
Working capital management emerged as a concern in FY25, with changes in working capital absorbing ₹116.00 crores compared to ₹63.00 crores in the previous year. This elevated working capital requirement, likely driven by inventory build-up and receivables, constrained free cash flow despite healthy profitability. The company's capital expenditure of ₹100.00 crores in FY25 reflects ongoing capacity expansion efforts, though this needs to translate into improved capital efficiency metrics to justify continued investment.
Industry Context: Navigating Competitive Intensity in Beverages
The Indian alcoholic beverages sector presents a complex operating environment characterised by regulatory fragmentation, state-level taxation variations, and intense competition. Som Distilleries operates in both the beer and Indian-made foreign liquor (IMFL) segments, competing against established players with significantly larger scale and brand portfolios. The company's market capitalisation of ₹2,395 crores positions it as a relatively smaller player compared to industry leaders, limiting its negotiating power with distributors and retailers.
Seasonal Volatility: A Structural Challenge
The extreme quarterly swings in Som Distilleries' performance—with Q2 revenues consistently declining 40-50% from Q1 levels—highlight the pronounced seasonality in the beverages business. The monsoon quarter (July-September) typically witnesses subdued demand, particularly for beer, whilst the festive and winter months (October-March) drive disproportionate sales. This seasonality creates working capital challenges, complicates production planning, and makes quarterly performance assessment difficult. Investors must focus on full-year or half-yearly trends rather than isolated quarterly results to assess underlying business health.
The regulatory environment remains a double-edged sword. Whilst high entry barriers through licensing restrictions protect incumbents, frequent policy changes at the state level create operational uncertainty. Recent trends towards higher taxation on alcoholic beverages in several states, aimed at discouraging consumption, pose margin pressures that companies must offset through price increases or operational efficiencies. Som Distilleries' ability to expand margins despite revenue pressures suggests some success in navigating this challenging environment.
Consumer preferences in the Indian alcoholic beverages market are evolving, with premiumisation emerging as a key trend. Consumers increasingly favour premium and super-premium brands, presenting both opportunity and challenge for companies like Som Distilleries. The company's product portfolio positioning and brand strength will determine its ability to capture this premiumisation trend and improve realisations.
Peer Comparison: Valuation Discount Reflects Quality Gap
Som Distilleries trades at a significant valuation discount to its peer group, reflecting concerns about capital efficiency and institutional confidence. With a price-to-earnings (P/E) ratio of 23.12x, the stock trades at approximately 60% discount to the beverages sector average of around 59x. This discount appears justified when examining underlying quality metrics, particularly return on equity and institutional ownership patterns.
| Company | P/E Ratio | ROE (%) | P/BV | Debt/Equity | Div Yield |
|---|---|---|---|---|---|
| Som Distilleries | 23.12x | 8.96% | 3.18x | 0.20 | NA |
| Radico Khaitan | 94.30x | 12.80% | 14.66x | 0.19 | 0.12% |
| Allied Blenders | 70.93x | 16.49% | 11.70x | 0.58 | 0.55% |
| Tilaknagar Industries | 37.26x | 19.42% | 11.51x | -0.08 | 0.19% |
| Globus Spirits | 74.78x | 13.66% | 3.33x | 0.35 | 0.23% |
| G M Breweries | 19.06x | 16.39% | 2.77x | -0.11 | 0.63% |
The peer comparison reveals Som Distilleries' relative weaknesses. Its ROE of 8.96% trails the peer group average of approximately 16%, indicating inferior capital efficiency. Whilst the company maintains a conservative balance sheet with debt-to-equity of 0.20 (comparable to Radico Khaitan), this financial prudence has not translated into superior returns. The price-to-book value (P/BV) ratio of 3.18x, whilst lower than premium peers like Radico Khaitan (14.66x) and Allied Blenders (11.70x), remains elevated relative to the company's return profile, suggesting limited margin of safety.
Notably, Som Distilleries does not pay dividends, unlike most peers who maintain modest dividend yields ranging from 0.12% to 0.63%. This absence of dividend distribution, combined with weak institutional ownership of just 1.52%, signals limited confidence from sophisticated investors. The company's quality grade of "Average" reflects these fundamental challenges, with recent upgrade from "Below Average" indicating improvement but not yet reaching investment-grade quality.
Valuation Analysis: Attractive Multiples Overshadowed by Quality Concerns
At the current market price of ₹121.55, Som Distilleries trades at seemingly attractive valuation multiples that mask underlying quality issues. The P/E ratio of 23.12x represents a significant discount to both the broader beverages sector (59x) and premium peers, whilst the P/BV of 3.18x appears reasonable for a company with improving profitability. However, these headline multiples require contextualisation against the company's capital efficiency and growth sustainability.
The price-to-earnings-growth (PEG) ratio of 2.20x suggests the stock may not be as inexpensive as headline P/E suggests. A PEG ratio above 2.0 typically indicates that valuation multiples are elevated relative to expected growth rates, raising concerns about future return potential. The enterprise value-to-EBITDA (EV/EBITDA) multiple of 13.84x and EV-to-sales of 1.73x appear reasonable for a growing beverages company but do not provide substantial margin of safety given execution risks.
The stock's valuation grade has fluctuated between "Very Attractive" and "Attractive" in recent months, currently standing at "Very Attractive." This assessment appears driven primarily by the recent price correction—the stock has declined 29.80% from its 52-week high of ₹173.15—rather than fundamental improvement. The current price of ₹121.55 remains 24.92% above the 52-week low of ₹97.30, suggesting the stock trades in the middle of its recent range rather than at distressed levels.
The book value per share of ₹36.30 implies that investors are paying 3.35 times book value, a premium that demands either high returns on equity or exceptional growth prospects. Given Som Distilleries' ROE of 8.96% and the challenges evident in recent quarterly performance, this premium appears difficult to justify on fundamental grounds. The absence of dividend yield eliminates one potential source of total return, making investors entirely dependent on capital appreciation driven by earnings growth.
Shareholding Pattern: Promoter Accumulation Signals Confidence
The shareholding pattern reveals encouraging trends in promoter behaviour, though institutional participation remains conspicuously weak. Promoter holding increased to 39.37% as of June 2025 from 35.33% a year earlier, with consistent sequential increases across recent quarters. This accumulation pattern, particularly the 243 basis point jump between December 2024 and March 2025, signals promoter confidence in the company's prospects and provides some comfort regarding governance and strategic direction.
| Quarter | Promoter | QoQ Change | FII | MF | Insurance | Other DII |
|---|---|---|---|---|---|---|
| Jun'25 | 39.37% | +0.62% | 1.47% | 0.00% | 0.00% | 0.05% |
| Mar'25 | 38.75% | +2.43% | 1.60% | 0.05% | 0.00% | 0.04% |
| Dec'24 | 36.32% | +0.99% | 0.90% | 0.00% | 0.00% | 0.02% |
| Sep'24 | 35.33% | — | 0.57% | 0.00% | 0.00% | 0.01% |
| Jun'24 | 35.33% | — | 0.63% | 0.00% | 0.00% | 0.52% |
However, the institutional ownership picture remains concerning. Foreign institutional investor (FII) holding stands at a mere 1.47%, having declined from 1.60% in the previous quarter. Mutual fund participation is virtually non-existent at 0.00%, with no major fund house holding meaningful stakes. Insurance companies show zero ownership, whilst other domestic institutional investors (DIIs) hold just 0.05%. This collective institutional holding of approximately 1.52% represents one of the lowest levels amongst listed beverage companies and suggests sophisticated investors remain unconvinced about the company's investment merits.
The non-institutional category, representing primarily retail investors, accounts for 59.11% of shareholding. This high retail participation, combined with low institutional ownership, typically correlates with higher volatility and limited research coverage. The absence of institutional anchor investors also means the stock may struggle to attract attention during market corrections, potentially leading to oversized price declines during periods of broader market stress.
Positively, the company maintains zero promoter pledging, eliminating concerns about financial distress or forced selling. The key promoters—Jagdish Kumar Arora (23.69%) and Som Distilleries Private Limited (9.66%)—hold substantial stakes, aligning their interests with minority shareholders. The presence of 18 FII investors, despite their small aggregate holding, indicates some level of international interest that could expand with improved performance and enhanced disclosure practices.
Stock Performance: Long-Term Outperformance Masks Recent Weakness
Som Distilleries' stock performance presents a study in contrasts—exceptional long-term returns overshadowed by concerning recent trends. Over five years, the stock has delivered a staggering return of 1,109.76%, vastly outperforming the Sensex return of 93.78% and generating alpha of 1,015.98 percentage points. Similarly, the four-year return of 681.24% and three-year return of 175.81% demonstrate the wealth creation potential during the company's growth phase.
| Period | Stock Return | Sensex Return | Alpha | Assessment |
|---|---|---|---|---|
| 1 Day | -4.03% | +0.10% | -4.13% | Negative |
| 1 Week | -4.55% | +1.62% | -6.17% | Underperforming |
| 1 Month | -1.46% | +3.09% | -4.55% | Lagging |
| 3 Month | -13.86% | +4.92% | -18.78% | Weak |
| 6 Month | -10.59% | +3.97% | -14.56% | Concerning |
| YTD | +10.55% | +8.22% | +2.33% | Modest Outperformance |
| 1 Year | +21.49% | +9.00% | +12.49% | Outperforming |
| 3 Years | +175.81% | +37.22% | +138.59% | Exceptional |
| 5 Years | +1,109.76% | +93.78% | +1,015.98% | Outstanding |
However, the recent performance trajectory has deteriorated markedly. The stock has declined 13.86% over three months and 10.59% over six months, substantially underperforming the Sensex which posted gains of 4.92% and 3.97% respectively during these periods. The one-week return of -4.55% and one-day decline of 4.03% following the Q2 results indicate investor disappointment with the quarterly performance. The stock currently trades below all key moving averages—5-day (₹125.21), 20-day (₹128.81), 50-day (₹130.38), 100-day (₹141.18), and 200-day (₹135.33)—a technically bearish configuration.
The stock's volatility of 42.44% classifies it as a high-risk, high-return investment, with a beta of 1.35 indicating 35% greater volatility than the broader market. This elevated volatility, combined with the recent price weakness, suggests the stock may experience sharp moves in either direction based on quarterly results and sector sentiment. The year-to-date return of 10.55% and one-year return of 21.49% remain positive but have moderated from the exceptional gains of prior years, suggesting the easy gains from the company's turnaround phase may be behind it.
Technical indicators uniformly point to bearish momentum. The Moving Average Convergence Divergence (MACD) shows bearish signals on both weekly and monthly timeframes, whilst Bollinger Bands indicate bearish conditions. The trend officially changed to "Bearish" on November 6, 2025, from "Mildly Bearish," reflecting the accelerating price decline. The immediate support level sits at the 52-week low of ₹97.30, approximately 20% below current levels, whilst resistance emerges at the 20-day moving average of ₹128.81, about 6% above the current price.
Investment Thesis: Value Trap or Turnaround Opportunity?
Som Distilleries presents a complex investment proposition that requires careful consideration of competing factors. The company's "Very Attractive" valuation grade and low P/E multiple of 23.12x might tempt value-seeking investors, particularly given the 30% decline from 52-week highs. However, this apparent cheapness must be weighed against fundamental quality concerns, weak capital efficiency metrics, and deteriorating near-term trends.
The proprietary Mojo score of 31/100 places the stock firmly in "SELL" territory, down from "HOLD" territory just weeks ago. This rating reflects the confluence of negative factors: deteriorating quarterly financial trends, bearish technical momentum, and quality metrics that remain below investment grade despite recent improvements. The score downgrade from 51 to 31 between early November and mid-November signals rapidly deteriorating fundamentals that warrant caution.
The company's long-term growth credentials remain intact, with five-year sales CAGR of 36.22% and EBIT growth of 74.17% demonstrating the business's expansion potential. The balance sheet strength—with debt-to-equity of 0.20 and no promoter pledging—provides financial flexibility for continued growth investments. However, these positives are offset by the persistent inability to generate adequate returns on invested capital, with ROE of 8.96% and ROCE of 8.19% falling short of the cost of capital.
"Som Distilleries' challenge is not growth—it's converting that growth into shareholder value through improved capital efficiency and consistent execution."
Key Strengths & Risk Factors
KEY STRENGTHS ✓
- Strong Long-Term Growth: Five-year sales CAGR of 36.22% and EBIT growth of 74.17% demonstrate robust business expansion and market share gains in a competitive industry.
- Improving Margins: Operating margin expanded to 14.87% in Q2 FY26 from 11.72% a year earlier, indicating better cost management and operational efficiency despite revenue pressures.
- Conservative Balance Sheet: Debt-to-equity of 0.20 and debt-to-EBITDA of 1.47 provide financial flexibility and eliminate refinancing risks in a capital-intensive business.
- Zero Promoter Pledging: Absence of pledged shares eliminates concerns about financial distress or forced selling, whilst rising promoter stake signals confidence.
- Attractive Valuation: P/E of 23.12x represents significant discount to sector average of 59x, potentially offering value for patient investors willing to wait for turnaround.
- Diversified Portfolio: Presence in both beer and IMFL segments provides revenue diversification and reduces dependence on single product category.
- Capacity Expansion: Ongoing capex of ₹100 crores in FY25 positions company for future growth, though returns remain to be demonstrated.
KEY CONCERNS ⚠
- Weak Capital Efficiency: ROE of 8.96% and ROCE of 8.19% fall substantially below acceptable thresholds, indicating poor conversion of growth into shareholder value and returns barely exceeding cost of capital.
- Extreme Seasonality: Q2 revenue declined 48.98% QoQ, highlighting severe seasonal volatility that complicates planning and creates working capital pressures.
- Minimal Institutional Ownership: Just 1.52% institutional holding signals lack of confidence from sophisticated investors and limits potential demand support during corrections.
- Deteriorating Financial Trend: Negative financial trend designation reflects concerns about sustainability of recent performance and multiple quarterly metrics at lowest levels.
- Bearish Technical Momentum: Stock trading below all moving averages with bearish MACD and RSI signals suggests further downside risk in near term.
- Working Capital Pressure: Working capital absorption of ₹116 crores in FY25 strained cash flows and indicates potential inefficiencies in inventory and receivables management.
- No Dividend Distribution: Zero dividend payout eliminates one source of total return and suggests management prioritises reinvestment over shareholder distributions despite weak ROE.
Outlook: What to Watch in Coming Quarters
POSITIVE CATALYSTS
- Q3-Q4 Seasonal Recovery: Festive and winter quarters typically drive 60-70% of annual revenues; strong performance could restore confidence.
- ROE/ROCE Improvement: Sustained elevation of returns above 15% would justify current valuations and attract institutional interest.
- Institutional Buying: Entry of mutual funds or FIIs would signal improved quality perception and provide price support.
- Margin Sustainability: Maintaining operating margins above 14% through peak season would demonstrate structural improvement rather than temporary benefit.
- Working Capital Efficiency: Reduction in working capital days and improved cash conversion would enhance free cash flow generation.
RED FLAGS TO MONITOR
- Weak Q3 Performance: Failure to deliver strong sequential growth in festive quarter would indicate deeper market share or demand issues.
- Margin Compression: Reversal of recent margin gains would signal inability to pass through costs or intensifying competition.
- Further Institutional Exit: Decline in already-low FII/DII holdings would confirm quality concerns and could trigger retail selling.
- Elevated Working Capital: Continued absorption of cash in working capital would constrain growth investments and shareholder returns.
- Promoter Stake Reduction: Any decline in promoter holding after recent increases would raise serious governance concerns.
The Verdict: Await Better Entry Point
Score: 31/100
For Fresh Investors: Avoid initiating positions at current levels. Whilst the 30% correction from highs might appear attractive, the confluence of negative factors—deteriorating quarterly trends, bearish technicals, weak capital efficiency, and minimal institutional support—suggests further downside risk. The extreme seasonality makes Q2 results difficult to interpret, but the company needs to demonstrate sustained improvement in ROE/ROCE metrics and attract institutional participation before warranting fresh investment. Consider watching from sidelines until the stock establishes a clear technical base and demonstrates operational improvements in coming quarters.
For Existing Holders: Consider reducing positions or exiting on any technical bounce towards ₹128-130 levels (20-day moving average resistance). The long-term wealth creation has been exceptional, but the risk-reward has shifted unfavourably with the recent rating downgrade to SELL territory. Holders who purchased at significantly lower levels may consider booking partial profits whilst retaining a small position for potential turnaround. However, those holding at higher cost bases should evaluate exit opportunities as the stock faces multiple headwinds in the near term.
Fair Value Estimate: ₹97-105 (20-25% downside risk from current levels). This estimate assumes the stock should trade at 1.5-2.0x forward earnings given weak ROE and quality concerns, with potential support emerging near 52-week lows if seasonal recovery materialises in H2 FY26.
Note: ROCE = (EBIT - Other income)/(Capital Employed - Cash - Current Investments)
⚠️ Investment Disclaimer
This article is for educational and informational purposes only and should not be construed as financial advice. Investors should conduct their own due diligence, consider their risk tolerance and investment objectives, and consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results. The views expressed are based on information available as of November 19, 2025, and are subject to change.
