Deccan Cements Ltd. Upgraded to Sell as Technicals Improve Amid Lingering Financial Challenges

Feb 24 2026 08:12 AM IST
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Deccan Cements Ltd. has seen its investment rating upgraded from Strong Sell to Sell as of 23 February 2026, driven primarily by a shift in technical indicators despite ongoing financial headwinds. The cement producer’s Mojo Score rose to 34.0, reflecting a nuanced improvement in market sentiment and trading patterns, even as fundamental challenges persist in sales growth and profitability.
Deccan Cements Ltd. Upgraded to Sell as Technicals Improve Amid Lingering Financial Challenges

Quality Assessment: Persistent Financial Struggles

Deccan Cements continues to grapple with deteriorating financial metrics that weigh heavily on its quality rating. The company reported a net loss after tax (PAT) of ₹-0.56 crore in the latest quarter, marking a staggering decline of 169.1% year-on-year. Over the past five years, net sales have contracted at an annualised rate of -4.16%, while operating profit has shrunk by -19.18% annually, signalling sustained operational difficulties.

Further compounding concerns is the company’s elevated debt-equity ratio of 1.02 times as of the half-year mark, the highest in recent history, which raises questions about financial leverage and risk. The operating profit to interest coverage ratio has also dipped to a low of 2.07 times, indicating tighter margins to service debt obligations. Return on capital employed (ROCE) remains subdued at 3.1%, underscoring limited efficiency in generating returns from invested capital.

Valuation: Attractive Pricing Amidst Weak Fundamentals

Despite the weak financial performance, Deccan Cements’ valuation metrics present a more favourable picture. The stock trades at an enterprise value to capital employed ratio of 1.2, which is comparatively lower than the historical averages of its peer group in the cement sector. This discount suggests that the market is pricing in the company’s challenges but also recognising potential value for long-term investors.

Moreover, the company’s price-to-earnings-to-growth (PEG) ratio stands at a modest 0.2, reflecting the market’s expectation of earnings growth relative to its current price. Interestingly, while the stock has delivered a negative return of -18.35% over the past year, its profits have surged by 143.1% during the same period, indicating a disconnect between earnings improvement and share price performance.

Financial Trend: Mixed Signals from Recent Performance

The financial trend for Deccan Cements remains mixed. The company’s quarterly results for Q3 FY25-26 were disappointing, with negative earnings and shrinking sales. However, the longer-term trend shows some resilience. Over the past five years, the stock has generated a cumulative return of 74.07%, outperforming the Sensex’s 67.42% return over the same period. Over three years, the stock’s return of 50.71% also surpasses the Sensex’s 39.74% gain.

Conversely, the stock has underperformed in the short to medium term, delivering -18.35% over the last year compared to the Sensex’s 10.60% gain, and showing weaker returns over the year-to-date period (-5.59% vs. -2.26% for Sensex). This divergence highlights the volatility and uncertainty surrounding the company’s near-term prospects.

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Technical Analysis: Key Driver of Upgrade

The primary catalyst for the upgrade from Strong Sell to Sell is the improvement in technical indicators, signalling a shift in market momentum. The technical grade moved from bearish to mildly bearish, reflecting a less negative outlook on price action and trading patterns.

Key technical signals include the Moving Average Convergence Divergence (MACD), which remains bearish on a weekly basis but has softened to mildly bearish on the monthly chart. The Relative Strength Index (RSI) shows no clear signal on both weekly and monthly timeframes, indicating a neutral momentum stance.

Bollinger Bands suggest a mildly bearish trend on weekly and monthly charts, while moving averages on the daily chart also indicate mild bearishness. The Know Sure Thing (KST) oscillator remains bearish weekly but mildly bearish monthly, and Dow Theory readings are mildly bullish weekly but mildly bearish monthly. On-Balance Volume (OBV) shows no discernible trend, suggesting volume is not strongly confirming price moves.

These mixed but improving technical signals have encouraged analysts to revise the rating upwards, reflecting a cautious optimism that the stock may be stabilising after a prolonged downtrend.

Market Participation: Institutional Interest Grows

Another positive development supporting the upgrade is the increased participation by institutional investors. Their collective stake in Deccan Cements has risen by 2.81% over the previous quarter, now accounting for 13.64% of the company’s equity. Institutional investors typically possess superior analytical resources and a longer-term investment horizon, which may indicate confidence in the company’s turnaround potential despite current challenges.

This growing institutional interest could provide a stabilising influence on the stock price and potentially support future price appreciation if operational improvements materialise.

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Conclusion: A Cautious Upgrade Reflecting Technical Recovery Amidst Fundamental Weakness

Deccan Cements Ltd.’s upgrade from Strong Sell to Sell is a reflection of improved technical indicators and growing institutional interest, which have tempered the negative sentiment surrounding the stock. However, the company’s fundamental challenges remain significant, with declining sales, negative profitability, and elevated leverage continuing to weigh on its quality and financial trend ratings.

Investors should weigh the attractive valuation and technical recovery against the persistent operational headwinds and weak financial performance. While the stock’s long-term returns have outpaced the Sensex over five and three years, recent underperformance and quarterly losses highlight ongoing risks.

For those considering exposure to the cement sector, Deccan Cements presents a complex risk-reward profile that warrants careful analysis and monitoring of both fundamental and technical developments.

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