Hatsun Agro Product Ltd Downgraded to Sell Amid Technical Weakness and Underperformance

Feb 16 2026 08:18 AM IST
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Hatsun Agro Product Ltd has seen its investment rating downgraded from Hold to Sell as of 13 Feb 2026, reflecting a shift in technical indicators and ongoing concerns over its relative underperformance despite positive quarterly financial results. The company’s overall Mojo Score now stands at 45.0, signalling caution for investors amid a mildly bearish technical outlook and valuation considerations.
Hatsun Agro Product Ltd Downgraded to Sell Amid Technical Weakness and Underperformance

Quality Assessment: Strong Financials Amidst Underperformance

Hatsun Agro continues to demonstrate robust financial performance, particularly in the recent quarter Q3 FY25-26. The company reported a Profit Before Tax (PBT) excluding other income of ₹75.96 crores, marking a significant growth of 42.19% year-on-year. Additionally, the Profit After Tax (PAT) for the first nine months rose to ₹305.31 crores, reflecting a 33.7% increase in profitability. The Return on Capital Employed (ROCE) for the half-year period is a healthy 17.0%, underscoring efficient capital utilisation.

Despite these encouraging figures, the company’s long-term returns have lagged behind key benchmarks. Over the past year, Hatsun Agro’s stock price declined by 4.98%, while the BSE Sensex gained 8.52%. Over three and five years, the stock’s cumulative returns of 3.77% and 30.56% respectively, pale in comparison to the Sensex’s 36.73% and 60.30% gains. This persistent underperformance against the broader market and the BSE500 index has weighed heavily on the quality grade, contributing to the downgrade.

Valuation: Fair but Discounted Relative to Peers

From a valuation standpoint, Hatsun Agro is trading at a discount compared to its FMCG peers’ historical averages. The company’s Enterprise Value to Capital Employed (EV/CE) ratio stands at 5.9, which is considered fair within the sector context. The Price/Earnings to Growth (PEG) ratio of 1.6 suggests moderate valuation relative to earnings growth, indicating that the stock is not excessively expensive despite recent price declines.

However, the fair valuation has not been sufficient to offset concerns arising from the company’s underwhelming stock returns and the broader market’s stronger performance. This valuation dynamic has contributed to the retention of a Sell rating, as investors weigh the risk-reward balance carefully.

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Financial Trend: Positive Earnings Growth Contrasted by Stock Price Weakness

Financially, Hatsun Agro has delivered consistent positive results over the last three consecutive quarters, signalling operational strength. The company’s ROCE of 16.7% and a 42.19% quarterly growth in PBT excluding other income highlight improving profitability and efficient capital deployment. These metrics suggest a positive financial trend underpinning the business fundamentals.

Nevertheless, the stock’s price trend tells a different story. Year-to-date, the stock has declined by 6.10%, underperforming the Sensex’s 3.04% gain. The one-month return of -1.48% also trails the benchmark’s -1.20%. This divergence between earnings growth and stock price performance has raised concerns about market sentiment and investor confidence, influencing the downgrade decision.

Technical Analysis: Shift to Mildly Bearish Outlook

The most significant factor driving the downgrade is the change in technical grade from sideways to mildly bearish. Key technical indicators paint a cautious picture for the stock’s near-term momentum. The Moving Average Convergence Divergence (MACD) is bearish on both weekly and monthly charts, signalling downward momentum. Bollinger Bands also indicate bearishness weekly and mildly bearish conditions monthly, suggesting increased volatility and potential downside risk.

Other technical signals include a mildly bearish On-Balance Volume (OBV) on the weekly timeframe and a bearish Know Sure Thing (KST) indicator weekly, though the monthly KST remains mildly bullish. The Relative Strength Index (RSI) shows no clear signal on weekly or monthly charts, while moving averages on the daily chart are mildly bullish, reflecting some short-term support. Dow Theory analysis reveals no clear weekly trend but a mildly bearish monthly trend.

Overall, the technical landscape has shifted towards caution, with bearish momentum indicators outweighing short-term bullish signals. This technical deterioration has been the primary catalyst for the downgrade from Hold to Sell, reflecting increased risk for investors.

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Market Capitalisation and Shareholding

Hatsun Agro’s market capitalisation grade is rated 3, reflecting its mid-tier size within the FMCG sector. The stock closed at ₹916.75 on the latest trading day, marginally up 0.32% from the previous close of ₹913.80. The 52-week price range spans from ₹731.05 to ₹1,178.80, indicating significant volatility over the past year.

The company’s majority shareholding remains with promoters, providing stability in ownership but also concentrating control. This factor is neutral in the rating but important for investors to consider in governance and strategic decision-making.

Long-Term Performance Context

While the stock has underperformed over the last one and three years, it has delivered impressive returns over the longer term. Over ten years, Hatsun Agro’s stock price has appreciated by 339.86%, outperforming the Sensex’s 259.46% gain. This long-term outperformance highlights the company’s underlying growth potential and resilience despite recent challenges.

However, the recent trend of underperformance relative to benchmarks and peers has prompted a more cautious stance from analysts, reflected in the downgrade to a Sell rating with a Mojo Grade of 45.0.

Conclusion: Balanced View Amid Mixed Signals

In summary, Hatsun Agro Product Ltd presents a complex investment case. The company’s strong financial results and fair valuation are offset by persistent underperformance against benchmarks and a deteriorating technical outlook. The downgrade from Hold to Sell reflects these mixed signals, urging investors to exercise caution and monitor developments closely.

Investors should weigh the company’s positive earnings growth and long-term track record against the current bearish technical indicators and relative price weakness. Given the stock’s current Mojo Grade of Sell, a prudent approach may involve reassessing exposure and considering alternative opportunities within the FMCG sector or broader market.

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