Rating Overview and Context
On 02 January 2025, MarketsMOJO revised Just Dial Ltd.’s rating from Hold to Sell, accompanied by a significant drop in its Mojo Score from 62 to 34. This adjustment reflected a reassessment of the company’s prospects based on multiple parameters. It is important to note that while the rating change occurred over a year ago, the data and performance indicators presented here are current as of 12 February 2026, ensuring investors receive the latest insights into the stock’s standing.
Current Fundamentals and Quality Assessment
As of 12 February 2026, Just Dial Ltd. exhibits an average quality grade. The company’s long-term growth trajectory has been modest, with net sales increasing at an annualised rate of 10.24% over the past five years. Operating profit growth has been somewhat stronger at 15.68% annually, yet these figures suggest only moderate expansion relative to peers in the e-retail and e-commerce sector.
Recent quarterly results have been flat, with non-operating income constituting a substantial 50.77% of profit before tax, indicating reliance on income sources outside core operations. Earnings per share (EPS) for the latest quarter stood at Rs 13.87, marking the lowest level recorded recently. This combination of factors points to challenges in sustaining robust operational profitability and growth momentum.
Valuation and Financial Trend
The stock’s valuation grade is fair, reflecting a pricing level that does not offer compelling upside relative to its risk profile. Investors should note that the company’s financial grade is currently assessed as flat, signalling stagnation in key financial metrics without clear signs of improvement or deterioration. This flat trend is a cautionary signal for those seeking dynamic growth or turnaround stories.
Technical Outlook
From a technical perspective, Just Dial Ltd. carries a bearish grade. The stock’s price performance over recent periods has been weak, with a one-day decline of 1.98% and a one-month drop of 6.20%. Over the past six months, the stock has fallen by 18.71%, and year-to-date losses stand at 6.71%. The one-year return is negative at -19.00%, underperforming the broader BSE500 index across multiple time frames including the last three years, one year, and three months.
Performance Relative to Market Benchmarks
Just Dial Ltd.’s underperformance relative to the BSE500 index highlights the stock’s struggles to keep pace with the broader market. This lagging performance, combined with flat financial trends and a bearish technical outlook, supports the current Sell rating. Investors should consider these factors carefully when evaluating the stock’s potential for recovery or further decline.
Implications of the Sell Rating for Investors
The Sell rating assigned by MarketsMOJO suggests that investors may want to exercise caution with Just Dial Ltd. The rating reflects a combination of average quality, fair valuation, flat financial trends, and bearish technical signals. For investors, this means the stock currently lacks the attributes typically associated with strong growth or value opportunities. It is advisable to monitor the company’s operational improvements and market conditions closely before considering new investments.
Summary of Key Metrics as of 12 February 2026
- Mojo Score: 34.0 (Sell Grade)
- Net Sales Growth (5-year CAGR): 10.24%
- Operating Profit Growth (5-year CAGR): 15.68%
- EPS (Latest Quarter): Rs 13.87
- Non-operating Income as % of PBT (Latest Quarter): 50.77%
- 1-Year Stock Return: -19.00%
- 6-Month Stock Return: -18.71%
- Technical Grade: Bearish
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Sector and Market Position Considerations
Just Dial Ltd. operates within the e-retail and e-commerce sector, a space characterised by rapid innovation and intense competition. While the company has maintained a presence in this domain, its recent performance metrics suggest it is facing headwinds in sustaining growth and profitability. The sector’s dynamic nature means that companies must continuously innovate and adapt to maintain market share and investor confidence.
Investor Takeaway
For investors, the current Sell rating on Just Dial Ltd. signals a need for prudence. The combination of average quality, fair valuation, flat financial trends, and bearish technical indicators suggests limited near-term upside. Investors should weigh these factors against their portfolio objectives and risk tolerance. Monitoring future quarterly results and any strategic initiatives by the company will be essential to reassess the stock’s outlook.
Conclusion
In summary, Just Dial Ltd.’s current Sell rating by MarketsMOJO, last updated on 02 January 2025, reflects a comprehensive evaluation of the company’s fundamentals, valuation, financial trends, and technical outlook as of 12 February 2026. The stock’s underperformance relative to market benchmarks and flat financial indicators underpin this cautious stance. Investors should consider these insights carefully when making investment decisions regarding Just Dial Ltd.
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