Shukra Bullions, listed under stock ID 680490, operates within the Diamond & Gold Jewellery industry, a segment known for its sensitivity to market cycles and consumer sentiment. The company’s market capitalisation grade stands at 4, indicating a mid-tier valuation relative to its peers. On 19 November 2025, a call change was recorded, reflecting an adjustment in the overall evaluation score, triggered primarily by shifts in technical indicators.
Examining the technical landscape, the company’s trend has transitioned from mildly bullish to a sideways movement. Weekly and monthly technical indicators present a mixed picture: the MACD shows bullish momentum on a weekly basis but mildly bearish signals monthly, while the RSI remains neutral without clear directional cues. Bollinger Bands suggest bearish tendencies weekly and sideways movement monthly, and moving averages on a daily scale indicate mild bullishness. Other technical tools such as the KST and Dow Theory reflect mildly bearish trends on both weekly and monthly timeframes. This blend of signals points to a period of consolidation and uncertainty in price action, which has influenced the revision in technical evaluation.
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From a valuation perspective, Shukra Bullions is positioned at a premium level. The company’s Price to Book Value ratio is 6.3, which is considered very expensive relative to industry norms. This elevated valuation is juxtaposed with a Return on Equity (ROE) of 2.1% for the latest period, indicating modest profitability relative to shareholders’ funds. The PEG ratio stands at 3, suggesting that earnings growth expectations are priced into the stock at a higher level. Over the past year, the stock price has recorded a 4.22% return, while profits have increased by approximately 2%, reflecting a cautious growth environment.
Financial trend analysis reveals a flat performance in the second quarter of the fiscal year 2025-26, with net sales exhibiting a compound annual growth rate (CAGR) of -3.70% over the last five years. This negative growth trend signals challenges in expanding revenue streams. Additionally, the company’s ability to service debt is constrained, as evidenced by an average EBIT to interest ratio of 0.01, highlighting limited earnings relative to interest obligations. The average Return on Equity of 0.71% over recent periods further underscores subdued profitability levels.
In terms of stock price movement relative to broader market indices, Shukra Bullions has experienced notable volatility. Over the past week, the stock declined by 17.52%, contrasting with a 0.96% gain in the Sensex. However, over a one-month horizon, the stock posted an 8.56% return, outperforming the Sensex’s 0.86% gain. Year-to-date, the stock shows a negative return of 10.09%, while the Sensex has advanced by 8.36%. Over longer periods, the stock has delivered a 4.22% return in one year compared to the Sensex’s 9.48%, and a robust 98.1% return over three years against the Sensex’s 37.31%. Ten-year returns for Shukra Bullions stand at 196.29%, slightly below the Sensex’s 232.28%, indicating strong long-term appreciation despite recent headwinds.
Price action on 19 November 2025 saw the stock close at ₹23.97, down from the previous close of ₹25.23. The day’s trading range was between ₹23.97 and ₹24.71. The 52-week high and low prices are ₹38.36 and ₹16.78 respectively, illustrating a wide trading band over the past year.
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Quality assessment of Shukra Bullions reflects ongoing challenges. The company’s long-term fundamental strength is characterised by a negative sales growth trajectory over five years, which may impact its competitive positioning. Profitability metrics such as ROE remain low, indicating limited efficiency in generating returns from equity capital. The company’s debt servicing capacity is notably constrained, which could affect financial flexibility in adverse market conditions.
Technicals, valuation, financial trends, and quality metrics collectively contribute to the recent adjustment in Shukra Bullions’ investment evaluation. The technical indicators suggest a phase of price consolidation with mixed momentum signals, while valuation metrics point to a premium pricing environment amid modest profitability. Financial trends highlight flat revenue growth and limited debt servicing ability, and quality measures underscore subdued returns on equity and sales contraction over the medium term.
Investors analysing Shukra Bullions should consider these multifaceted factors in the context of the broader Diversified Commercial Services sector and prevailing market conditions. The stock’s performance relative to the Sensex over various timeframes indicates periods of both outperformance and underperformance, emphasising the importance of a comprehensive approach to evaluation.
Majority ownership remains with promoters, which may influence strategic decisions and operational direction. The company’s sector exposure to diamond and gold jewellery markets adds an additional layer of cyclical sensitivity, which investors should factor into their assessments.
Overall, the revision in Shukra Bullions’ evaluation score reflects a balanced consideration of technical, valuation, financial, and quality parameters, providing a nuanced perspective on the company’s current investment profile.
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