Sun TV Network Ltd. is Rated Sell

Current Rating and Its Implications

The 'Sell' rating assigned to Sun TV Network Ltd. indicates a cautious stance for investors, suggesting that the stock may underperform relative to the broader market or its peers in the near term. This recommendation is based on a comprehensive evaluation of four key parameters: Quality, Valuation, Financial Trend, and Technicals. Each of these factors contributes to the overall assessment of the stock’s investment potential.

Quality Assessment

As of 27 December 2025, Sun TV Network Ltd. holds a 'good' quality grade. This reflects the company’s established position within the Media & Entertainment sector and its consistent operational capabilities. However, despite this positive quality rating, the company’s long-term growth has been modest. Over the past five years, net sales have grown at an annualised rate of 7.86%, while operating profit growth has been limited to 2.17% annually. These figures suggest that while the company maintains operational stability, its growth trajectory is relatively subdued compared to more dynamic peers.

Valuation Perspective

The valuation grade for Sun TV Network Ltd. is currently assessed as 'fair'. This indicates that the stock is neither significantly undervalued nor overvalued based on prevailing market prices and fundamental metrics. Investors should note that the company’s market capitalisation remains in the smallcap category, which often entails higher volatility and risk. The fair valuation suggests that the stock price reasonably reflects the company’s earnings and growth prospects, but does not offer a compelling margin of safety for value-oriented investors.

Financial Trend Analysis

The financial trend for Sun TV Network Ltd. is currently rated as 'flat', reflecting a lack of significant improvement or deterioration in key financial metrics. The latest data as of 27 December 2025 shows that operating cash flow for the year is at its lowest level in recent periods, standing at ₹1,663.08 crores. Additionally, the return on capital employed (ROCE) for the half year is at a low 17.63%, signalling constrained efficiency in generating returns from capital invested.

Profit after tax (PAT) for the latest quarter has declined by 13.4%, amounting to ₹354.33 crores. This contraction in profitability, combined with flat operating cash flows and subdued ROCE, points to challenges in sustaining earnings growth and operational momentum.

Technical Outlook

The technical grade for the stock is described as 'mildly bearish'. This assessment is supported by recent price movements and market sentiment. As of 27 December 2025, the stock has experienced a one-day decline of 1.09%, though it has shown some short-term resilience with a 4.83% gain over the past week and 8.75% over three months. Despite these short-term gains, the stock has underperformed over longer horizons, with a six-month decline of 3.54% and a year-to-date (YTD) return of -16.94%.

Over the past year, Sun TV Network Ltd. has generated a negative return of -16.80%, significantly lagging behind the BSE500 index, which has delivered a positive 5.76% return during the same period. This underperformance highlights the stock’s relative weakness in the current market environment and supports the cautious technical outlook.

Market Performance and Investor Considerations

Investors should consider that the 'Sell' rating reflects a combination of modest growth prospects, flat financial trends, and a mildly bearish technical stance. While the company maintains a good quality profile, the lack of strong financial momentum and relative underperformance against the broader market suggest limited upside potential at present.

For those evaluating Sun TV Network Ltd. as part of a diversified portfolio, it is important to weigh these factors carefully. The fair valuation indicates that the stock is priced in line with its fundamentals, but the subdued growth and profitability trends may warrant a cautious approach.

Summary for Investors

In summary, Sun TV Network Ltd.’s current 'Sell' rating by MarketsMOJO, last updated on 15 December 2025, reflects a comprehensive evaluation of its present-day fundamentals and market position as of 27 December 2025. The company’s good quality standing is tempered by fair valuation, flat financial trends, and a mildly bearish technical outlook. These factors collectively suggest that investors should exercise caution and consider the stock’s limited growth and profitability prospects before committing capital.

While short-term price movements have shown some positive momentum, the longer-term underperformance relative to the broader market underscores the challenges facing the company. Investors seeking exposure to the Media & Entertainment sector may wish to monitor Sun TV Network Ltd. closely for any material changes in its financial trajectory or market conditions that could alter its investment appeal.

About MarketsMOJO Ratings

MarketsMOJO’s rating system integrates multiple dimensions of stock analysis, including quality, valuation, financial trends, and technical signals, to provide investors with a holistic view of a company’s investment potential. A 'Sell' rating indicates that the stock is expected to underperform or carry higher risk relative to alternatives, guiding investors towards more favourable opportunities.

Key Metrics as of 27 December 2025

• Mojo Score: 47.0 (Sell Grade)


• Market Capitalisation: Smallcap


• 1 Day Return: -1.09%


• 1 Week Return: +4.83%


• 1 Month Return: +4.12%


• 3 Month Return: +8.75%


• 6 Month Return: -3.54%


• Year-to-Date Return: -16.94%


• 1 Year Return: -16.80%


• Operating Cash Flow (Year): ₹1,663.08 crores (lowest recent level)


• ROCE (Half Year): 17.63% (lowest recent level)


• PAT (Quarter): ₹354.33 crores, down 13.4%

Only Rs. 9,999 - Get MojoOne + Stock of the Week for 1 Year (MRP = Rs. 34,999) Start Saving Now →