Current Rating and Its Significance
MarketsMOJO currently assigns Whirlpool of India Ltd a 'Sell' rating, indicating a cautious stance towards the stock. This rating suggests that investors should consider reducing exposure or avoiding new purchases at present, based on a comprehensive evaluation of the company’s quality, valuation, financial trend, and technical indicators. The rating was revised on 06 February 2026, reflecting a shift from a more severe 'Strong Sell' to a less negative 'Sell' stance, but the current analysis focuses on the stock’s situation as of 18 February 2026.
Quality Assessment
As of 18 February 2026, Whirlpool of India Ltd’s quality grade is assessed as average. Over the past five years, the company has demonstrated modest growth, with net sales increasing at an annualised rate of 7.50%. However, operating profit growth remains minimal at just 0.55% annually, signalling challenges in scaling profitability despite revenue expansion. The latest quarterly results for December 2025 show flat performance, with earnings per share (EPS) at a low Rs 2.09 and a significant portion of profit before tax (58.88%) derived from non-operating income. This reliance on non-core income sources raises concerns about the sustainability of earnings quality.
Valuation Perspective
The valuation grade for Whirlpool of India Ltd is currently attractive. Despite the company’s subdued growth and profitability metrics, the stock’s price levels suggest it is trading at a discount relative to its intrinsic value and sector peers. This valuation attractiveness may appeal to value-oriented investors seeking potential turnaround opportunities, but it must be weighed against the company’s operational challenges and market risks.
Financial Trend Analysis
The financial trend for Whirlpool of India Ltd is flat, indicating a lack of significant improvement or deterioration in key financial metrics recently. The company’s performance has been relatively stagnant, with no clear upward momentum in profitability or cash flow generation. Additionally, promoter confidence appears to be waning, as evidenced by an 11.24% reduction in promoter shareholding over the previous quarter, now standing at 39.76%. Such a decline in promoter stake often signals concerns about the company’s future prospects and can weigh on investor sentiment.
Technical Outlook
From a technical standpoint, the stock is mildly bearish. Recent price movements show mixed signals: while the stock gained 15.96% over the past month and 3.46% year-to-date, it has underperformed over longer horizons, with a 22.90% decline in three months, a 28.46% drop over six months, and a negative 5.52% return in the last year. This inconsistent price action reflects underlying uncertainty and lack of sustained buying interest, reinforcing the cautious 'Sell' rating.
Performance Relative to Benchmarks
Whirlpool of India Ltd has consistently underperformed the BSE500 benchmark over the past three years. The negative 5.52% return over the last 12 months contrasts with broader market gains, highlighting the stock’s relative weakness. This underperformance, combined with flat financial trends and promoter stake reduction, underscores the challenges facing the company in regaining investor confidence and market share.
Investor Implications
For investors, the 'Sell' rating on Whirlpool of India Ltd serves as a cautionary signal. While the stock’s valuation appears attractive, the company’s average quality, flat financial trends, and mildly bearish technical outlook suggest limited near-term upside. The reduction in promoter holdings further adds to the risk profile. Investors should carefully consider these factors and monitor any developments that could improve operational performance or restore confidence before increasing exposure.
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Summary of Key Metrics as of 18 February 2026
The latest data shows the stock’s one-day change at -0.52%, a one-week gain of 1.56%, and a one-month surge of 15.96%. However, the three-month and six-month returns are negative at -22.90% and -28.46% respectively, reflecting recent volatility and downward pressure. Year-to-date, the stock has gained 3.46%, but the one-year return remains negative at -5.52%. These figures illustrate a mixed performance with short-term rallies offset by longer-term declines.
Company Profile and Market Position
Whirlpool of India Ltd operates within the Electronics & Appliances sector and is classified as a small-cap company. Its market capitalisation reflects its niche positioning, but the company faces stiff competition and operational challenges that have constrained growth and profitability. The flat quarterly results and reliance on non-operating income highlight the need for strategic initiatives to drive sustainable earnings growth.
Conclusion
In conclusion, Whirlpool of India Ltd’s 'Sell' rating by MarketsMOJO, last updated on 06 February 2026, is supported by a balanced assessment of quality, valuation, financial trends, and technical factors as of 18 February 2026. While valuation remains attractive, the company’s average quality, flat financial performance, promoter stake reduction, and mixed technical signals counsel caution. Investors should weigh these considerations carefully and remain vigilant for any changes that could alter the stock’s outlook.
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