Understanding the Current Rating
The Strong Sell rating assigned to Whirlpool of India Ltd indicates a cautious stance for investors, suggesting that the stock is expected to underperform relative to the broader market. This recommendation is based on a comprehensive evaluation of four key parameters: Quality, Valuation, Financial Trend, and Technicals. Each of these factors contributes to the overall assessment of the company’s investment potential as of today.
Quality Assessment
As of 05 January 2026, Whirlpool of India Ltd holds an average quality grade. This reflects a middling position in terms of operational efficiency, profitability, and management effectiveness. The company’s operating profit has shown a negative growth trend over the past five years, declining at an annual rate of -0.49%. Quarterly profit before tax excluding other income (PBT LESS OI) stands at a loss of ₹2.24 crores, having fallen sharply by 109.32%. Additionally, the quarterly profit after tax (PAT) has decreased by 34.4%, currently at ₹34.13 crores. These figures highlight challenges in sustaining profitability and operational momentum.
Valuation Perspective
Despite the operational difficulties, the stock’s valuation grade is considered attractive. This suggests that the current market price may offer some value relative to the company’s earnings and asset base. Investors looking for potential turnaround opportunities might find the valuation appealing, although this must be weighed against the company’s deteriorating financial trends and technical outlook.
Financial Trend Analysis
The financial grade for Whirlpool of India Ltd is negative, reflecting ongoing weaknesses in revenue and profit growth. The latest data shows net sales at ₹1,647.27 crores for the quarter, marking the lowest level in recent periods. The company’s long-term growth trajectory remains poor, with both top-line and bottom-line figures under pressure. This negative trend is further underscored by the stock’s performance, which has delivered a -51.18% return over the past year as of 05 January 2026. Such returns significantly underperform the BSE500 benchmark over one year, three years, and three months, signalling sustained investor concerns.
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- - Fundamental Analysis
- - Technical Signals
- - Peer Comparison
Technical Outlook
The technical grade for Whirlpool of India Ltd is bearish, indicating that the stock’s price momentum and chart patterns are currently unfavourable. Recent price movements show a decline of 4.36% over the past month and a more pronounced drop of 23.02% over three months. The six-month performance is down by 34.68%, reflecting sustained selling pressure. Although the stock recorded a modest 1.00% gain year-to-date and a 0.77% increase on the last trading day, these short-term upticks do not offset the broader negative trend.
Stock Performance Summary
As of 05 January 2026, Whirlpool of India Ltd’s stock returns paint a challenging picture for investors. The one-day gain of 0.77% contrasts with longer-term declines: -0.35% over one week, -4.36% over one month, and a steep -51.18% over one year. This performance underscores the stock’s underperformance relative to market indices and peers in the Electronics & Appliances sector.
Implications for Investors
The Strong Sell rating signals that investors should exercise caution with Whirlpool of India Ltd. The combination of average quality, attractive valuation, negative financial trends, and bearish technicals suggests that the stock faces significant headwinds. While the valuation may tempt value-oriented investors, the persistent decline in profitability and sales, coupled with weak price momentum, indicates that the company is currently struggling to deliver shareholder value.
Investors considering exposure to Whirlpool of India Ltd should closely monitor upcoming quarterly results and any strategic initiatives aimed at reversing the negative trends. Until there is clear evidence of operational improvement and a stabilisation of financial metrics, the stock remains a high-risk proposition.
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Conclusion
Whirlpool of India Ltd’s current Strong Sell rating by MarketsMOJO reflects a comprehensive assessment of its operational challenges, financial deterioration, and unfavourable market sentiment as of 05 January 2026. While the stock’s valuation appears attractive, the negative financial trends and bearish technical indicators caution investors against expecting near-term recovery. This rating serves as a guide for investors to carefully evaluate the risks before considering any position in the stock.
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