Stock Performance and Market Context
On the day of the new low, Add-Shop E-Retail Ltd’s share price fell by 4.70%, notably underperforming the Sensex, which declined by 1.00%. Despite this, the stock marginally outperformed its sector, which saw a 2.32% drop. The company’s shares are trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a persistent downward trend.
Over various time horizons, the stock’s performance has been markedly weaker than the broader market. In the past week, the stock declined 3.72% compared to the Sensex’s 3.39% fall. The one-month performance shows a 6.48% drop against the Sensex’s 1.46% decline. More strikingly, the three-month return stands at -18.66%, while the Sensex fell by 5.48% over the same period.
Longer-term figures reveal a more severe picture. Over the last year, Add-Shop E-Retail Ltd’s stock has lost 34.78%, contrasting sharply with the Sensex’s 9.94% gain. Year-to-date, the stock is down 16.01%, while the Sensex has declined 5.57%. The three-year and five-year performances are particularly stark, with losses of 82.19% and 79.62% respectively, compared to Sensex gains of 36.60% and 59.99%. Over a decade, the stock has remained flat, while the Sensex surged 231.94%.
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Fundamental Assessment and Ratings
The company’s fundamental metrics have deteriorated over recent years, contributing to its current valuation and market sentiment. Add-Shop E-Retail Ltd holds a Mojo Score of 23.0, categorised as a Strong Sell, an upgrade in severity from its previous Sell rating as of 6 Jan 2026. This reflects a reassessment of the company’s financial health and outlook by MarketsMOJO’s proprietary scoring system.
One of the key concerns is the company’s weak long-term fundamental strength, evidenced by a compound annual growth rate (CAGR) of -41.09% in operating profits over the last five years. This negative trajectory underscores the difficulties the company has faced in generating sustainable earnings growth.
Despite the stock’s poor price performance, the company reported flat results in December 2025, indicating a lack of meaningful improvement in recent quarters. The consistent underperformance against benchmark indices such as the BSE500 over the past three years further highlights the stock’s relative weakness within the broader market.
Valuation and Profitability Metrics
From a valuation standpoint, Add-Shop E-Retail Ltd presents an interesting profile. The company’s return on capital employed (ROCE) stands at 2.8%, which is modest but suggests some level of capital efficiency. Its enterprise value to capital employed ratio is 0.3, indicating an attractive valuation relative to the capital base.
Compared to its peers, the stock is trading at a fair value based on historical averages, which may reflect market caution given the company’s recent performance. Notably, while the stock has declined by 34.78% over the past year, the company’s profits have increased by 126.2% during the same period. This divergence is reflected in a low price/earnings to growth (PEG) ratio of 0.2, suggesting that the market is pricing in significant risks or uncertainties despite profit growth.
Shareholding and Market Capitalisation
The majority of Add-Shop E-Retail Ltd’s shares are held by non-institutional investors, which may influence liquidity and trading dynamics. The company’s market capitalisation grade is rated 4, indicating a relatively small market cap within its sector and peer group.
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Sector and Industry Considerations
Add-Shop E-Retail Ltd operates within the e-retail and e-commerce sector, a space characterised by rapid innovation and intense competition. The sector itself has experienced a decline of 2.32% on the day the stock hit its all-time low, reflecting broader pressures that may be impacting companies across the industry.
The company’s sustained underperformance relative to both the sector and the broader market indices suggests that it has faced difficulties in maintaining competitive positioning and growth momentum in a challenging environment.
Summary of Key Metrics
To summarise, Add-Shop E-Retail Ltd’s current market and financial profile is marked by:
- New all-time low share price of Rs.6.76 as of 2 Mar 2026
- One-day decline of 4.70%, underperforming Sensex by 3.7 percentage points
- Negative returns of 34.78% over the past year and 82.19% over three years
- Mojo Score of 23.0 with a Strong Sell rating, downgraded from Sell in January 2026
- Operating profit CAGR of -41.09% over five years
- ROCE of 2.8% and enterprise value to capital employed ratio of 0.3
- Profit growth of 126.2% in the last year despite share price decline
- Majority shareholding by non-institutional investors
The combination of these factors paints a comprehensive picture of a stock that has struggled to deliver value in recent years, reflected in its all-time low price and rating adjustments.
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