Aditya Birla Fashion & Retail Ltd Hits Intraday High with 8.36% Surge

Intraday Trading Highlights

The stock opened with a significant gap up of 8.55%, signalling strong buying interest from the outset. Throughout the trading session, it maintained this upward trajectory, touching its day’s high at Rs 69.58. This performance represents a day change of 8.36%, considerably outperforming the Garments & Apparels sector, which gained 2% on the same day.

Aditya Birla Fashion & Retail Ltd’s intraday gain also eclipsed the Sensex’s 2.67% rise, with the benchmark index closing at 83,848.25 after losing momentum from an initial gap up opening. The Sensex had opened 3,656.74 points higher but retreated by 1,474.95 points during the session, underscoring the stock’s relative strength.

Notably, the stock’s performance today reversed a two-day consecutive decline, marking a positive shift in short-term trend dynamics. It traded above its 5-day moving average but remained below its 20-day, 50-day, 100-day, and 200-day moving averages, indicating that while short-term momentum has improved, longer-term technical resistance levels remain in place.

Comparative Performance Analysis

Examining the stock’s recent performance relative to the Sensex reveals a mixed picture. Over the past day, Aditya Birla Fashion & Retail Ltd gained 6.52%, more than double the Sensex’s 2.76% rise. The one-week performance shows a 10.22% gain for the stock versus a 2.52% increase in the Sensex, indicating strong short-term recovery.

However, longer-term trends remain subdued. The stock has declined by 12.34% over the past month and 19.95% over three months, compared with the Sensex’s respective declines of 2.15% and 0.07%. Year-to-date, the stock is down 11.04%, while the Sensex has fallen 1.52%. Over one year, the stock’s performance is notably weaker, down 28.32% against the Sensex’s 8.73% gain.

Over three and five years, the stock has underperformed the benchmark significantly, with a 3-year decline of 18.46% versus a 37.93% gain for the Sensex, and a 5-year gain of 35.47% compared to the Sensex’s 66.99%. The 10-year comparison shows a marginal decline of 3.07% for the stock against a substantial 246.45% rise in the Sensex.

Market Context and Sector Activity

The broader market environment on 3 Feb 2026 was characterised by volatility. The Sensex, despite opening sharply higher, lost momentum and closed with a moderate gain of 2.67%. The index remains 2.76% below its 52-week high of 86,159.02. Technical indicators show the Sensex trading below its 50-day moving average, although the 50-day average remains above the 200-day moving average, suggesting a mixed medium-term outlook.

Within this context, mega-cap stocks led the market rally, while the retailing sector, to which Aditya Birla Fashion & Retail Ltd belongs, posted a 2% gain. The stock’s outperformance relative to its sector and the broader market highlights its distinct trading action on the day.

Mojo Score and Rating Update

Aditya Birla Fashion & Retail Ltd currently holds a Mojo Score of 3.0, categorised as a Strong Sell. This rating was upgraded from Sell on 23 Oct 2025, reflecting a reassessment of the stock’s fundamentals and market positioning. The company’s market capitalisation grade stands at 3, consistent with its mid-cap status within the Garments & Apparels sector.

Despite the strong intraday performance, the rating and score indicate caution based on comprehensive evaluation metrics. The stock’s recent price action, including today’s surge, should be viewed in the context of these broader assessments.

Technical Indicators and Moving Averages

From a technical perspective, the stock’s price movement today saw it trading above its 5-day moving average, signalling short-term strength. However, it remains below its 20-day, 50-day, 100-day, and 200-day moving averages, which may act as resistance levels in the near term. This positioning suggests that while the stock has gained momentum intraday, it has yet to break through longer-term technical barriers.

The reversal after two days of decline and the gap up opening further underscore a shift in intraday sentiment, with traders responding positively to immediate catalysts driving the stock higher.

Summary of Trading Action

In summary, Aditya Birla Fashion & Retail Ltd demonstrated a strong intraday performance on 3 Feb 2026, hitting a high of Rs 69.58 and gaining 8.55% from the previous close. This surge outpaced both its sector and the broader market indices, highlighting notable trading interest and momentum. The stock’s technical indicators show short-term improvement, although longer-term moving averages remain above current levels.

The broader market environment was volatile, with the Sensex retreating from an initial gap up, while mega-cap stocks led gains. The retailing sector’s 2% rise provided a supportive backdrop for the stock’s outperformance. The company’s Mojo Score and rating remain cautious, reflecting a comprehensive evaluation of its fundamentals and market position.

Investors and market participants will note the stock’s ability to reverse recent declines and register a significant intraday gain, marking a key development in its trading pattern on this date.

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