Alan Scott Enterprises Ltd Hits New 52-Week High of Rs.397.75

Jan 06 2026 10:25 AM IST
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Alan Scott Enterprises Ltd, a key player in the Media & Entertainment sector, reached a significant milestone today by hitting a new 52-week and all-time high of Rs.397.75, marking a notable surge in its stock price and reflecting strong momentum over the past week.



Strong Rally and Price Momentum


The stock opened with a gap up of 4.99% and maintained this upward trajectory throughout the trading session, touching an intraday high of Rs.397.75. This marks a substantial increase from its 52-week low of Rs.92, underscoring a remarkable recovery and growth of over 330% within the last year. The stock has been on a consistent upward trend, registering gains for seven consecutive trading days and delivering a cumulative return of 17.33% during this period.


Alan Scott Enterprises Ltd’s performance today notably outpaced its sector peers, outperforming the Media & Entertainment sector by 5.34%. This outperformance highlights the stock’s relative strength amid a broader market environment where the Sensex opened lower by 108.48 points and was trading down 0.21% at 85,257.45, still within 1.06% of its own 52-week high of 86,159.02.



Technical Indicators Confirm Uptrend


From a technical perspective, Alan Scott Enterprises Ltd is trading above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. This alignment of short, medium, and long-term averages signals a robust bullish trend and sustained buying interest. The stock’s ability to maintain levels above these averages suggests strong underlying demand and positive market sentiment.


Such technical strength is often viewed as a confirmation of momentum, with the stock’s recent price action reflecting a healthy uptrend supported by consistent volume and investor confidence in the company’s fundamentals.




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Comparative Performance and Market Context


Over the past year, Alan Scott Enterprises Ltd has delivered an impressive total return of 127.19%, significantly outstripping the Sensex’s 9.34% gain over the same period. This stark contrast highlights the stock’s exceptional growth trajectory relative to the broader market benchmark.


Despite the Sensex trading near its own 52-week high and maintaining a bullish stance with the 50-day moving average above the 200-day moving average, Alan Scott Enterprises Ltd’s outperformance is particularly noteworthy given the sector’s competitive landscape.



Mojo Score and Recent Rating Changes


The company currently holds a Mojo Score of 46.0, with a Mojo Grade of Sell, which was upgraded from a previous Strong Sell rating on 21 July 2025. This upgrade reflects an improvement in the company’s overall quality and market perception, although the score indicates that some caution remains warranted. The Market Cap Grade stands at 4, suggesting moderate market capitalisation relative to peers.


The stock’s day change of 4.99% today aligns with its recent positive momentum, reinforcing the upward trend observed over the past week.




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Sector and Industry Positioning


Alan Scott Enterprises Ltd operates within the Media & Entertainment industry, a sector that has experienced varied performance in recent months. The company’s ability to achieve a new 52-week high amidst a mixed market environment demonstrates resilience and effective positioning within its sector.


The stock’s strong gains and technical indicators suggest that it has successfully navigated recent market fluctuations, capitalising on favourable conditions to extend its rally.



Summary of Key Price Metrics


To summarise, the stock’s key price metrics as of today include:



  • New 52-week and all-time high: Rs.397.75

  • Intraday gain: 4.99%

  • Seven-day consecutive gains: 17.33% cumulative return

  • 52-week low: Rs.92

  • Outperformance versus sector today: 5.34%


These figures collectively illustrate a strong upward momentum and a significant milestone for Alan Scott Enterprises Ltd.



Market Environment and Broader Indices


While Alan Scott Enterprises Ltd has surged, the broader market has shown some volatility. The Sensex opened lower and is trading slightly down by 0.21%, yet remains close to its own 52-week high. The index’s technical positioning remains bullish, trading above its 50-day moving average, which itself is above the 200-day moving average, signalling a generally positive market backdrop.


In this context, Alan Scott Enterprises Ltd’s performance stands out as a strong individual contributor within the Media & Entertainment sector.



Conclusion


Alan Scott Enterprises Ltd’s achievement of a new 52-week high at Rs.397.75 marks a significant milestone in its stock price journey. Supported by consistent gains over the past week, strong technical indicators, and substantial outperformance relative to both its sector and the broader market, the stock’s rally reflects robust momentum and positive market dynamics. The recent upgrade in its Mojo Grade further underscores an improvement in the company’s market standing, even as the broader market experiences mixed movements.


Overall, the stock’s performance today and over the past year highlights its capacity to deliver substantial returns and maintain upward momentum within a competitive sector environment.






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