American Outdoor Brands Stock Hits New 52-Week Low at $6.66

American Outdoor Brands, Inc. has reached a new 52-week low, trading at USD 6.66 as of October 31, 2025. This marks a significant decline for the microcap company, which operates within the Media & Entertainment industry. Over the past year, American Outdoor Brands has experienced a performance drop of 18.31%, contrasting sharply with the S&P 500's gain of 19.89%.
The company's financial metrics reveal a challenging landscape, with a market capitalization of USD 106 million and a return on equity of -2.71%. The stock's price-to-book ratio stands at 0.63, indicating potential undervaluation relative to its assets. However, the company has reported negative operating profits and a concerning annual growth rate of -164.60% in operating profit over the last five years.

Additionally, American Outdoor Brands has faced declining net sales, with the latest quarterly figure at USD 29.7 million. The company's operating cash flow has also reached a low of USD 4.02 million, further highlighting its financial struggles. As it navigates these challenges, the stock's recent performance underscores the need for a thorough evaluation of its operational strategies and market positioning.