Recent Price Movements and Market Context
On 27 Jan 2026, Apeejay Surrendra Park Hotels Ltd recorded an intraday low of Rs.117.5, setting a fresh 52-week and all-time low. The stock declined by 1.94% on the day, underperforming the Sensex, which fell by 0.14%. Over the past two trading sessions, the share price has dropped by 5.37%, signalling a sustained downward momentum. The stock also lagged behind its sector, underperforming Hotels & Resorts by 1.59% on the day.
Technical indicators show the stock trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, underscoring the prevailing bearish sentiment among market participants.
Performance Comparison with Benchmarks
Over multiple time horizons, Apeejay Surrendra Park Hotels Ltd has consistently underperformed the broader market. The stock’s one-month return stands at -11.87%, compared to the Sensex’s -4.26%. Over three months, the decline deepens to -20.69%, while the Sensex fell by only 3.96%. The one-year performance is particularly stark, with the stock down 29.78% against the Sensex’s positive 8.03% gain.
Year-to-date, the stock has lost 11.41%, whereas the Sensex has declined by 4.46%. Over longer periods, the stock has failed to generate any returns, registering 0.00% over three, five, and ten years, while the Sensex has delivered 37.23%, 71.74%, and 232.43% respectively. This long-term underperformance highlights the stock’s challenges in creating shareholder value relative to the broader market.
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Financial Metrics and Valuation Insights
The company’s financial performance has exhibited mixed signals. Despite the stock’s negative returns, Apeejay Surrendra Park Hotels Ltd reported a 29% increase in profits over the past year. However, this has not translated into positive market sentiment, as reflected in the stock’s current valuation and price trends.
The company’s Return on Capital Employed (ROCE) stands at 9.8%, while the Enterprise Value to Capital Employed ratio is 1.8, indicating a relatively expensive valuation compared to its capital base. Notably, the stock is trading at a discount relative to its peers’ average historical valuations, suggesting market caution.
Operating cash flow for the year is at a low of Rs.151.81 crores, while the quarterly Profit After Tax (PAT) has declined by 34.4% to Rs.16.29 crores compared to the previous four-quarter average. Interest expenses over nine months have increased by 29.45% to Rs.17.23 crores, adding pressure on profitability.
Institutional Investor Activity
Institutional investors have reduced their holdings by 0.9% over the previous quarter, now collectively holding 14.62% of the company’s shares. This decline in institutional participation may reflect a reassessment of the company’s fundamentals by investors with greater analytical resources.
Debt and Growth Considerations
On a positive note, Apeejay Surrendra Park Hotels Ltd maintains a low Debt to EBITDA ratio of 0.75 times, indicating a strong capacity to service its debt obligations. The company has also demonstrated healthy long-term growth, with net sales expanding at an annual rate of 35.50% and operating profit increasing by 204.64% over the same period.
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Rating and Market Sentiment
MarketsMOJO has assigned Apeejay Surrendra Park Hotels Ltd a Mojo Score of 23.0, with a current Mojo Grade of Strong Sell, upgraded from Sell on 21 Jul 2025. The company’s Market Cap Grade is 3, reflecting its mid-cap status within the Hotels & Resorts sector.
The downgrade to a Strong Sell grade reflects the combination of recent negative financial results, declining profitability, and increased interest expenses. The stock’s performance relative to the BSE500 index has also been below par over the last three years, one year, and three months, reinforcing the cautious stance.
Summary of Key Performance Indicators
To summarise, Apeejay Surrendra Park Hotels Ltd’s stock has experienced a significant decline, reaching an all-time low of Rs.117.5. The stock’s underperformance is evident across multiple time frames and relative to key benchmarks such as the Sensex and BSE500. Financial metrics reveal a complex picture, with profit growth contrasting against falling quarterly PAT and rising interest costs. Institutional investors have reduced their stakes, and the company’s valuation metrics suggest a cautious market outlook despite healthy long-term sales and operating profit growth.
The stock’s current trading below all major moving averages and its Strong Sell Mojo Grade underline the challenges faced by Apeejay Surrendra Park Hotels Ltd in the prevailing market environment.
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