Ausom Enterprise Ltd Hits Lower Circuit Amid Heavy Selling Pressure

Jan 23 2026 10:00 AM IST
share
Share Via
Ausom Enterprise Ltd, a micro-cap player in the Gems, Jewellery and Watches sector, witnessed a sharp decline on 23 Jan 2026 as it hit its lower circuit price limit, closing at ₹132.84 with a maximum daily loss of 5.0%. The stock’s persistent downtrend and intense selling pressure have raised concerns among investors, reflecting a broader sentiment of panic selling and unfilled supply in the market.
Ausom Enterprise Ltd Hits Lower Circuit Amid Heavy Selling Pressure

Intraday Price Movement and Circuit Breaker Trigger

On 23 Jan 2026, Ausom Enterprise Ltd opened sharply lower at ₹132.84, down 5.0% from its previous close, and remained locked at this price throughout the trading session. The stock’s price band for the day was ₹5, with both the high and low recorded at ₹132.84, indicating no intra-day price movement beyond the lower circuit limit. This price action triggered the automatic lower circuit breaker, halting further declines and signalling extreme selling pressure.

Volume and Liquidity Analysis

Trading volumes were notably subdued, with only 0.01224 lakh shares changing hands, translating to a turnover of ₹0.016 crore. This volume is significantly below the stock’s five-day average delivery volume, which fell by 98.64% to just 1,410 shares on 22 Jan 2026. Despite the low volumes, liquidity remains adequate for trades up to ₹0.13 crore, based on 2% of the five-day average traded value. The sharp drop in delivery volumes suggests a withdrawal of investor participation amid the ongoing sell-off.

Performance Relative to Sector and Market Benchmarks

Ausom Enterprise Ltd underperformed its sector, which saw a marginal decline of 0.04% on the same day, while the Sensex remained flat. The stock has been on a consecutive four-day losing streak, accumulating a total decline of 19.48% over this period. This underperformance highlights the stock’s vulnerability compared to its peers in the Gems, Jewellery and Watches industry, which have shown relative resilience.

Technical Indicators and Moving Averages

Technically, the stock’s last traded price remains above its 20-day, 50-day, 100-day, and 200-day moving averages, signalling some underlying long-term support. However, it is trading below its 5-day moving average, reflecting short-term bearish momentum. The gap down opening and immediate fall to the lower circuit level underscore the prevailing negative sentiment and the likelihood of continued volatility in the near term.

Perfect timing to enter! This Small Cap from IT - Software just turned profitable with growth momentum clearly building up. Get in before the broader market notices!

  • - New profitability achieved
  • - Growth momentum building
  • - Under-the-radar entry

Get In Before Others →

Market Capitalisation and Company Profile

Ausom Enterprise Ltd is classified as a micro-cap company with a market capitalisation of approximately ₹188 crore. Operating within the Gems, Jewellery and Watches sector, the company faces intense competition and market cyclicality, factors that often contribute to heightened volatility in its stock price. The sector itself has been under pressure due to fluctuating consumer demand and global economic uncertainties.

Investor Sentiment and Panic Selling

The stock’s sharp decline and circuit lock suggest a wave of panic selling, likely driven by negative sentiment and possibly triggered by broader market concerns or company-specific developments. The unfilled supply at the lower circuit price indicates that sellers overwhelmed buyers, forcing the price down to the maximum permissible limit. Such episodes often reflect a lack of confidence among investors and can lead to further volatility if not supported by fundamental improvements.

Mojo Score and Recent Rating Upgrade

Despite the recent price weakness, Ausom Enterprise Ltd holds a Mojo Score of 74.0, categorised as a Buy rating. This represents an upgrade from a previous Hold rating on 9 Jan 2026, signalling improved fundamentals or positive outlook factors identified by MarketsMOJO’s proprietary analysis. The company’s market cap grade stands at 4, reflecting its micro-cap status but also indicating potential for growth if market conditions stabilise.

Outlook and Investor Considerations

Investors should approach Ausom Enterprise Ltd with caution given the recent volatility and circuit lock event. While the Mojo upgrade suggests underlying strength, the immediate technical and market signals point to continued pressure. Monitoring delivery volumes, price action relative to moving averages, and sector performance will be critical in assessing the stock’s recovery potential. Long-term investors may view the current weakness as an opportunity, but short-term traders should be wary of further downside risks.

Curious about Ausom Enterprise Ltd from Gems, Jewellery And Watches? Get the complete picture with our detailed research report covering fundamentals, technicals, peer analysis, and everything you need to decide!

  • - Detailed research coverage
  • - Technical + fundamental view
  • - Decision-ready insights

Get the Complete Analysis →

Comparative Sector Performance and Historical Context

Historically, stocks in the Gems, Jewellery and Watches sector have experienced bouts of volatility linked to consumer sentiment, gold prices, and discretionary spending trends. Ausom Enterprise Ltd’s recent underperformance relative to its sector peers, which declined only marginally, highlights company-specific challenges or investor concerns. The four-day consecutive fall of nearly 20% is significant and warrants close attention to any upcoming corporate announcements or sector developments that could influence the stock’s trajectory.

Conclusion

Ausom Enterprise Ltd’s lower circuit lock on 23 Jan 2026 underscores the intense selling pressure and investor anxiety surrounding the stock. While the Mojo upgrade to a Buy rating offers a positive fundamental backdrop, the immediate technical signals and market behaviour suggest caution. Investors should weigh the risks of continued volatility against the potential for recovery, keeping a close eye on trading volumes, price trends, and sector dynamics before making investment decisions.

{{stockdata.stock.stock_name.value}} Live

{{stockdata.stock.price.value}} {{stockdata.stock.price_difference.value}} ({{stockdata.stock.price_percentage.value}}%)

{{stockdata.stock.date.value}} | BSE+NSE Vol: {{stockdata.index_name}} Vol: {{stockdata.stock.bse_nse_vol.value}} ({{stockdata.stock.bse_nse_vol_per.value}}%)


Our weekly and monthly stock recommendations are here
Loading...
{{!sm.blur ? sm.comp_name : ''}}
Industry
{{sm.old_ind_name }}
Market Cap
{{sm.mcapsizerank }}
Date of Entry
{{sm.date }}
Entry Price
Target Price
{{sm.target_price }} ({{sm.performance_target }}%)
Holding Duration
{{sm.target_duration }}
Last 1 Year Return
{{sm.performance_1y}}%
{{sm.comp_name}} price as on {{sm.todays_date}}
{{sm.price_as_on}} ({{sm.performance}}%)
Industry
{{sm.old_ind_name}}
Market Cap
{{sm.mcapsizerank}}
Date of Entry
{{sm.date}}
Entry Price
{{sm.opening_price}}
Last 1 Year Return
{{sm.performance_1y}}%
Related News