Intraday Trading Highlights
On the trading day, Avenue Supermarts Ltd demonstrated notable strength, touching an intraday peak of Rs 3,807.05, which represents a 3.88% rise from its previous close. The stock closed with a day change of 3.11%, outperforming the diversified retail sector by 0.9%. This marks the second consecutive day of gains, with the stock delivering a cumulative return of 4.28% over this period.
The stock’s movement was supported by its position relative to key moving averages. It traded above its 5-day and 20-day moving averages, signalling short-term positive momentum, although it remained below its 50-day, 100-day, and 200-day moving averages, indicating some resistance at longer-term levels.
Sector and Market Context
The diversified retail sector, in which Avenue Supermarts operates, gained 3.06% on the day, reflecting broad-based buying interest. Despite the sector’s positive performance, Avenue Supermarts outpaced the sector’s gains, underscoring its relative strength within the group.
Meanwhile, the benchmark Sensex opened lower at 84,620.40, down 442.94 points (-0.52%), and traded near flat at 84,999.35 (-0.08%) during the session. The Sensex remains close to its 52-week high of 86,159.02, just 1.36% away, and is trading above its 50-day moving average, which itself is positioned above the 200-day moving average, indicating a generally bullish market trend.
Mid-cap stocks led the market rally, with the BSE Mid Cap index gaining 0.4%, providing a supportive environment for stocks like Avenue Supermarts.
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Performance Relative to Benchmarks
Examining Avenue Supermarts’ recent performance against the Sensex reveals a mixed trend. The stock outperformed the Sensex on the day, gaining 4.24% compared to the Sensex’s marginal decline of 0.08%. Over the past week, Avenue Supermarts posted a modest gain of 1.06%, while the Sensex fell 0.26%. However, over longer periods, the stock has lagged the benchmark. It declined 3.36% over the past month versus the Sensex’s 0.83% fall, and over three months, it dropped 11.27% while the Sensex rose 3.75%.
Year-to-date, Avenue Supermarts has gained 1.06%, outperforming the Sensex’s 0.26% decline. Over one year, the stock’s performance was nearly flat, down 0.16%, compared to the Sensex’s 8.70% gain. The three-year and five-year returns also show the stock trailing the Sensex, with Avenue Supermarts down 0.57% versus the Sensex’s 41.90% rise over three years, and up 30.92% against the Sensex’s 76.74% over five years. The ten-year performance shows no change for Avenue Supermarts, while the Sensex surged 242.02%.
Mojo Score and Ratings Update
Avenue Supermarts currently holds a Mojo Score of 38.0, categorised as a Sell grade. This represents a downgrade from its previous Hold rating, which was revised on 31 Oct 2025. The stock’s market capitalisation grade is 1, indicating a relatively lower market cap within its peer group. These metrics provide a quantitative assessment of the stock’s current standing within the diversified retail sector.
Trading Dynamics and Moving Averages
The stock’s position above its short-term moving averages (5-day and 20-day) suggests positive momentum in the immediate term. However, the resistance posed by the 50-day, 100-day, and 200-day moving averages may limit further upside without additional catalysts. Traders will likely monitor these levels closely for signs of sustained strength or potential reversal.
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Summary of Market Conditions
The broader market environment on 7 Jan 2026 was characterised by a cautious start with the Sensex opening lower but stabilising near flat levels. The index’s proximity to its 52-week high and its position above key moving averages reflect underlying market resilience. Mid-cap stocks led gains, providing a supportive backdrop for Avenue Supermarts’ outperformance.
The diversified retail sector’s 3.06% gain indicates sector-wide strength, with Avenue Supermarts outperforming this benchmark. The stock’s intraday high and sustained gains over two days highlight active trading interest and positive price action within the segment.
Conclusion
Avenue Supermarts Ltd’s strong intraday surge to Rs 3,807.05 and its 3.11% day change underscore a significant positive trading session. The stock’s outperformance relative to both its sector and the Sensex, combined with its position above short-term moving averages, reflects robust momentum. While longer-term moving averages present resistance, the current trading action demonstrates notable strength amid a mixed market environment.
Investors and market participants will continue to monitor the stock’s price behaviour in relation to these technical levels and broader market trends as the trading week progresses.
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