Stock Price Movement and Market Context
On 2 Feb 2026, B A G Films & Media Ltd’s stock closed at Rs.5.1, down 0.90% on the day. This new low represents a 40.6% decline from its 52-week high of Rs.8.59. Despite the Sensex recovering strongly after an initial negative opening—gaining 533.92 points from a 167.26-point drop—the stock underperformed its sector by 2.88%. Notably, B A G Films is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum.
Long-Term Performance and Relative Comparison
Over the past year, the stock has delivered a negative return of 33.57%, markedly underperforming the Sensex’s 4.56% gain during the same period. This underperformance extends to the medium term as well, with the stock lagging behind the BSE500 index over the last three years, one year, and three months. The company’s market capitalisation grade stands at 4, reflecting its micro-cap status within the Media & Entertainment sector.
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Financial Metrics and Profitability Concerns
B A G Films & Media Ltd’s financial indicators reveal challenges in profitability and growth. The company’s return on equity (ROE) is notably low at 2.47%, indicating limited efficiency in generating profits from shareholders’ funds. This figure contributed to the recent downgrade of the company’s Mojo Grade from Hold to Sell on 3 Dec 2025, with the current Mojo Score at 37.0.
Net sales have grown at a modest annual rate of 9.53% over the past five years, reflecting subdued long-term expansion. The latest quarterly results for September 2025 further illustrate the difficulties faced: profit after tax (PAT) stood at Rs.0.36 crore, a sharp decline of 78.2% compared to the previous four-quarter average. Operating profit to interest ratio dropped to a low of 1.64 times, while PBDIT for the quarter was Rs.3.38 crore, the lowest recorded in recent periods.
Balance Sheet and Valuation Insights
On a positive note, the company maintains a low average debt-to-equity ratio of zero, indicating minimal leverage and limited financial risk from borrowings. The stock’s valuation metrics suggest an attractive price-to-book value of 0.7, which is below the historical average of its peers. Despite the negative share price trend, profits have increased by 248.4% over the past year, resulting in a PEG ratio of 0.1, which typically signals undervaluation relative to earnings growth.
Shareholding Pattern and Market Position
The majority of B A G Films & Media Ltd’s shares are held by non-institutional investors, which may influence liquidity and trading dynamics. The company operates within the Media & Entertainment industry and sector, which has seen mixed performance amid evolving consumer preferences and competitive pressures.
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Sector and Market Environment
While B A G Films & Media Ltd’s stock has declined, the broader market environment shows resilience. The Sensex, despite opening lower by 167.26 points, rebounded sharply to close 0.45% higher at 81,089.60. Mega-cap stocks led the recovery, and the Sensex’s 50-day moving average remains above its 200-day moving average, signalling a generally positive market trend. However, B A G Films’ persistent trading below all major moving averages highlights its relative weakness within the sector.
Summary of Key Performance Indicators
To summarise, B A G Films & Media Ltd’s key metrics as of early February 2026 are:
- 52-week low price: Rs.5.1
- 52-week high price: Rs.8.59
- One-year stock return: -33.57%
- Sensex one-year return: +4.56%
- Return on Equity (ROE): 2.47%
- Net sales growth (5-year CAGR): 9.53%
- Quarterly PAT (Sep 2025): Rs.0.36 crore, down 78.2%
- Operating profit to interest ratio (quarterly): 1.64 times
- PBDIT (quarterly): Rs.3.38 crore
- Debt to equity ratio: 0 (average)
- Price to book value: 0.7
- Mojo Score: 37.0 (Sell), downgraded from Hold on 3 Dec 2025
These figures collectively illustrate the stock’s current valuation and performance challenges within a competitive and evolving media landscape.
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