Bhartiya International Ltd Faces Intensified Bearish Momentum Amid Technical Downgrade

Jan 22 2026 08:00 AM IST
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Bhartiya International Ltd, a key player in the diversified consumer products sector, has experienced a notable shift in price momentum, with technical indicators signalling a bearish trend. The stock’s recent downgrade from a Hold to a Sell rating reflects growing concerns over its near-term performance, as it underperforms the broader market and faces downward pressure across multiple technical parameters.
Bhartiya International Ltd Faces Intensified Bearish Momentum Amid Technical Downgrade



Technical Momentum Shifts to Bearish Territory


The stock closed at ₹615.20 on 22 Jan 2026, down 4.17% from the previous close of ₹642.00. This decline is part of a broader weakening trend, with the price retreating from its 52-week high of ₹988.40 and hovering closer to the lower end of its range, above the 52-week low of ₹455.00. The daily moving averages have turned bearish, signalling that short-term momentum is firmly negative.


On the weekly and monthly charts, the Moving Average Convergence Divergence (MACD) indicator confirms this downtrend. The weekly MACD is bearish, while the monthly MACD remains mildly bearish, indicating that while the longer-term trend is still somewhat cautious, the shorter-term momentum has deteriorated significantly. The Relative Strength Index (RSI) on both weekly and monthly timeframes currently shows no clear signal, suggesting the stock is neither oversold nor overbought, but the lack of bullish RSI momentum adds to the cautious outlook.



Bollinger Bands and KST Confirm Downside Pressure


Bollinger Bands on both weekly and monthly charts are signalling bearish conditions, with the price moving towards the lower band, indicating increased volatility and downward pressure. The Know Sure Thing (KST) indicator, a momentum oscillator, is bearish on the weekly timeframe and mildly bearish monthly, reinforcing the negative momentum narrative.


Meanwhile, the On-Balance Volume (OBV) indicator presents a mixed picture: no clear trend on the weekly chart but a mildly bullish signal on the monthly chart. This divergence suggests that while volume has not strongly supported the recent price declines in the short term, there may be some underlying accumulation over the longer term. However, this is insufficient to offset the prevailing bearish technical signals.



Comparative Performance Against Sensex


When compared with the benchmark Sensex, Bhartiya International Ltd has significantly underperformed over recent periods. The stock’s one-week return stands at -6.36%, markedly worse than the Sensex’s -1.77%. Over one month, the stock has declined by 14.49%, compared to the Sensex’s 3.56% loss. Year-to-date, the stock is down 14.52%, while the Sensex has fallen 3.89%. Over the past year, the divergence is even starker, with Bhartiya International Ltd down 23.11% versus the Sensex’s 8.01% gain.


Despite this recent underperformance, the stock has delivered impressive long-term returns, with a three-year gain of 197.92% and a five-year return of 318.93%, far outpacing the Sensex’s respective 35.12% and 65.06%. However, the 10-year return of 24.66% lags behind the Sensex’s 241.83%, indicating that the stock’s strong growth phase may be facing a cyclical slowdown or sector-specific headwinds.




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Dow Theory and Market Sentiment


According to Dow Theory assessments, the weekly and monthly trends are mildly bearish, indicating that the broader market sentiment for Bhartiya International Ltd remains cautious. This aligns with the technical downgrade and the company’s Mojo Grade slipping from Hold to Sell as of 30 Dec 2025. The current Mojo Score of 32.0 reflects a weak outlook, with a Market Cap Grade of 4 further underscoring the stock’s middling size and liquidity profile within its sector.


The stock’s sector, diversified consumer products, has faced headwinds amid changing consumer preferences and inflationary pressures, which may be contributing to the technical deterioration. Investors should note that the daily moving averages’ bearish stance suggests that any short-term rallies may be met with resistance, and the stock could continue to test lower support levels.



Valuation and Risk Considerations


At the current price of ₹615.20, Bhartiya International Ltd trades significantly below its 52-week high, reflecting the market’s cautious stance. The technical indicators collectively warn of further downside risk, especially if the stock fails to regain momentum above key moving averages. The absence of strong bullish signals from RSI and OBV on the weekly timeframe suggests limited buying interest in the near term.


Investors should weigh these technical signals against the company’s long-term fundamentals and sector outlook. While the stock’s historical returns have been impressive over three and five years, the recent technical deterioration and downgrade in Mojo Grade indicate that caution is warranted. The stock’s relative underperformance versus the Sensex over the past year and year-to-date periods further emphasises the need for a prudent approach.




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Outlook and Investor Takeaways


In summary, Bhartiya International Ltd is currently navigating a challenging phase marked by bearish technical momentum and a downgrade in its investment rating. The convergence of negative signals from MACD, Bollinger Bands, moving averages, and KST indicators suggests that the stock may face continued pressure in the short to medium term.


However, the mildly bullish monthly OBV and the company’s strong long-term track record indicate that this phase could be cyclical rather than structural. Investors with a long-term horizon may find value in monitoring the stock for signs of technical recovery, particularly improvements in MACD and RSI readings, as well as a stabilisation above key moving averages.


For those with a shorter-term focus, the current technical landscape advises caution, with potential downside risks outweighing immediate upside catalysts. The stock’s underperformance relative to the Sensex and the sector’s headwinds further reinforce the need for careful risk management.



Final Assessment


Bhartiya International Ltd’s technical downgrade to a Sell rating by MarketsMOJO reflects a clear shift in momentum and market sentiment. While the company’s diversified consumer products business has delivered strong returns historically, the current technical indicators and price action suggest a period of consolidation or correction may be underway. Investors should closely monitor technical signals and sector developments before committing fresh capital.






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