Booking Holdings, Inc. Stock Plummets to New 52-Week Low of $3,765.45

Booking Holdings, Inc. has reached a significant milestone by touching a new 52-week low of USD 3,765.45 on February 23, 2026. This decline highlights the company's ongoing struggles within the competitive landscape of the tour and travel-related services industry. Despite a market capitalization of USD 220,921 million, Booking Holdings has faced challenges reflected in its financial metrics. The company has reported a P/E ratio of 53.00, indicating a high valuation relative to its earnings. Additionally, the negative return on equity of -105.40% and a price-to-book ratio of -39.61 suggest underlying weaknesses in its financial health. In the past year, Booking Holdings has generated a modest return of 2.17%, significantly lagging behind the S&P 500's performance of 12.95%. The company's recent financial results have shown a decline in pre-tax and net profits, with decreases of -43.61% and -42.23%, respectively. Furthermore, a reduction in promoter stake by -0.64% may indicate waning confidence in the company's future prospects. Overall, these factors contribute to a challenging environment for Booking Holdings as it navigates its current market position.