Stock Performance and Market Context
On 28 Jan 2026, Brady & Morris Engineering Company Ltd’s share price touched an intraday low of Rs.701, representing a 3.29% drop from the previous close. The stock opened with a gap down of 3.29% and has traded consistently at this level throughout the day. This marks the third consecutive day of decline, with the stock losing 9.45% over this period. The day’s performance notably underperformed the automobile sector by 4.13%, signalling relative weakness against its peers.
The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, indicating a sustained bearish trend. This contrasts with the broader market, where the Sensex rose by 0.46% to close at 82,231.54, inching closer to its 52-week high of 86,159.02, just 4.78% away. The Sensex’s gains were led by mega-cap stocks, highlighting a divergence between Brady & Morris and the broader market rally.
Financial Performance and Recent Results
Brady & Morris Engineering Company Ltd’s financial results have been under pressure, contributing to the stock’s decline. The company reported a sharp fall in net sales, which dropped by 34.53% year-on-year in the September 2025 quarter. Quarterly net sales stood at Rs.12.99 crores, down 42.0% compared to the average of the previous four quarters. Profit before tax excluding other income (PBT less OI) plummeted by 99.5% to Rs.0.01 crore, while profit after tax (PAT) declined by 71.6% to Rs.0.48 crore in the same period.
This marks the third consecutive quarter of negative results, reflecting a challenging revenue environment and compressed profitability. Over the past year, the company’s profits have fallen by 49.7%, further underscoring the financial strain. The long-term growth outlook has also been subdued, with operating profit growing at an annualised rate of just 18.11% over the last five years, a factor contributing to the recent downgrade in the company’s Mojo Grade from Hold to Sell on 26 Aug 2025.
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Valuation and Efficiency Metrics
Despite the recent price decline, Brady & Morris Engineering Company Ltd maintains some positive financial attributes. The company exhibits a high return on equity (ROE) of 32.29%, indicating efficient utilisation of shareholder capital. Additionally, the debt servicing capability remains strong, with a low Debt to EBITDA ratio of 1.11 times, suggesting manageable leverage levels.
The stock’s valuation metrics also reflect a discount relative to its peers. It trades at a price-to-book value of 3.3, which, combined with an ROE of 9.7, points to an attractive valuation on a relative basis. However, these positives have not been sufficient to offset the impact of declining sales and profits on investor sentiment.
Comparative Market Performance
Over the last year, Brady & Morris Engineering Company Ltd has underperformed significantly compared to the broader market. While the BSE500 index generated returns of 9.24%, the company’s stock delivered a negative return of 37.84%. This underperformance is further accentuated by the Sensex’s positive 8.34% return over the same period, highlighting the stock’s relative weakness within the automobile sector.
The 52-week high for the stock was Rs.2018, illustrating the extent of the decline to the current Rs.701 level. This steep drop reflects the cumulative effect of subdued sales, shrinking profits, and a cautious market outlook on the company’s near-term prospects.
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Shareholding and Sector Position
The majority shareholding in Brady & Morris Engineering Company Ltd remains with the promoters, providing a stable ownership structure. The company operates within the automobile sector, which has experienced mixed performance amid evolving market dynamics and competitive pressures.
While the broader automobile sector has shown resilience, Brady & Morris’s stock performance and financial results indicate specific challenges that have weighed on its valuation and market standing.
Summary of Key Metrics
To summarise, Brady & Morris Engineering Company Ltd’s stock has declined to Rs.701, its lowest level in 52 weeks, following a series of quarterly earnings setbacks and a significant drop in net sales. The stock’s Mojo Score stands at 33.0 with a Sell grade, downgraded from Hold in August 2025. Despite strong management efficiency and a solid balance sheet, the company’s recent financial performance has been disappointing, reflected in its underperformance relative to the Sensex and sector indices.
The stock’s current valuation discounts some of these concerns, trading below key moving averages and at a price-to-book ratio that is attractive compared to peers. However, the persistent decline in sales and profits continues to exert downward pressure on the share price.
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