Price Performance and Market Context
Cera Sanitaryware’s current market price stands at ₹5,181.00, down 1.03% from the previous close of ₹5,234.80. The stock’s 52-week range spans from ₹4,794.00 to ₹7,271.40, indicating significant volatility over the past year. Intraday trading on 13 February 2026 saw a high of ₹5,255.00 and a low of ₹5,174.25, reflecting a relatively narrow band amid broader technical uncertainty.
When compared to the broader market, Cera Sanitaryware has outperformed the Sensex in the short term, with a 1-week return of 2.48% versus the Sensex’s 0.43%, and a 1-month return of 2.37% against the Sensex’s negative 0.24%. However, longer-term returns reveal underperformance, with a 1-year decline of 16.44% compared to the Sensex’s 9.85% gain, and a 3-year return of -13.98% versus the Sensex’s robust 37.89% growth. Over a 5- and 10-year horizon, the stock has delivered 38.64% and 214.96% returns respectively, trailing the Sensex’s 62.34% and 264.02% gains.
Technical Indicator Analysis
The technical landscape for Cera Sanitaryware is mixed but leans bearish overall. The weekly Moving Average Convergence Divergence (MACD) remains mildly bullish, suggesting some short-term positive momentum. However, the monthly MACD has turned bearish, signalling weakening longer-term momentum. This divergence between weekly and monthly MACD readings highlights a potential conflict between short-term optimism and longer-term caution among investors.
The Relative Strength Index (RSI) on both weekly and monthly charts currently offers no clear signal, hovering in neutral territory. This lack of directional RSI momentum suggests the stock is neither overbought nor oversold, leaving room for further directional movement based on other technical factors.
Bollinger Bands on weekly and monthly timeframes are mildly bearish, indicating that price volatility is skewed towards downside risk. The bands’ contraction and positioning suggest that the stock may be poised for a breakout, but the bias is currently negative.
Moving Averages and Trend Confirmation
Daily moving averages have turned bearish, with the stock price trading below key short- and medium-term averages. This is a critical technical warning sign, as moving averages often act as dynamic support and resistance levels. The bearish crossover of moving averages typically precedes further price declines if not reversed promptly.
The Know Sure Thing (KST) indicator, a momentum oscillator, confirms bearish trends on both weekly and monthly charts. This reinforces the notion that the stock’s momentum is deteriorating across multiple timeframes.
Dow Theory signals are mixed: weekly readings remain mildly bullish, reflecting some short-term optimism, but monthly signals have turned mildly bearish, aligning with the broader monthly momentum indicators.
On-Balance Volume (OBV) analysis shows mildly bullish trends on the weekly chart but bearish tendencies on the monthly chart, suggesting that while recent trading volumes support price gains, the longer-term volume trend is not confirming sustained buying interest.
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Mojo Score and Grade Implications
Cera Sanitaryware’s Mojo Score currently stands at 36.0, reflecting a Sell rating, which is a downgrade from the previous Hold grade assigned before 26 August 2025. This downgrade is consistent with the deteriorating technical parameters and the bearish signals emerging across multiple indicators. The company’s Market Cap Grade is 3, indicating a mid-tier market capitalisation relative to peers in the diversified consumer products sector.
The downgrade to Sell suggests that investors should exercise caution, as the stock’s technical momentum is weakening and may face further downside pressure unless a clear reversal signal emerges.
Sector and Industry Context
Operating within the diversified consumer products sector, Cera Sanitaryware faces competitive pressures and cyclical demand fluctuations. The sector itself has shown mixed performance recently, with some companies benefiting from consumer spending resilience while others grapple with input cost inflation and supply chain disruptions. Cera’s technical weakness may partly reflect broader sector headwinds, although its short-term outperformance relative to the Sensex indicates some stock-specific resilience.
Investors should weigh these sector dynamics alongside the technical signals when considering exposure to Cera Sanitaryware.
Outlook and Investor Considerations
Given the current technical configuration, the outlook for Cera Sanitaryware remains cautious. The bearish moving averages and monthly MACD suggest that the stock could test lower support levels near its 52-week low of ₹4,794.00 if selling pressure intensifies. Conversely, short-term bullish signals on weekly MACD and OBV indicate that a relief rally is possible, but such moves may be limited without a broader trend reversal.
Investors should monitor key technical levels closely, including the daily moving averages and Bollinger Band boundaries, for signs of stabilisation or further deterioration. The neutral RSI readings imply that momentum could swing either way, making it essential to watch volume trends and confirm signals before committing to new positions.
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Summary
Cera Sanitaryware Ltd’s technical indicators collectively point to a bearish momentum shift, with monthly MACD, KST, and moving averages signalling caution. While weekly indicators offer some mild bullish signals, the overall trend has deteriorated, leading to a downgrade in the Mojo Grade to Sell. The stock’s recent price action shows short-term resilience relative to the Sensex, but longer-term underperformance and technical weakness suggest investors should remain vigilant.
Careful monitoring of momentum oscillators, volume trends, and moving average crossovers will be critical in assessing whether Cera Sanitaryware can stabilise or if further downside is likely. Given the current technical backdrop, a conservative stance is advisable until clearer signs of trend reversal emerge.
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