Choice Hotels International Hits 52-Week Low at $100.22

Choice Hotels International, Inc. has reached a new 52-week low, trading at USD 100.22 as of October 8, 2025. This marks a significant decline for the small-cap company, which operates within the Hotels & Resorts industry. Over the past year, Choice Hotels has experienced a performance drop of 9.86%, contrasting sharply with the S&P 500's gain of 17.88%.
The company's market capitalization stands at approximately USD 9.83 billion, with a price-to-earnings (P/E) ratio of 35.00. Notably, Choice Hotels has a high dividend yield of 29.73%, but it also carries a debt-to-equity ratio of 2.23, indicating a substantial reliance on debt financing. The return on equity is notably negative at -1,172.19%, and the price-to-book ratio is also negative at -374.85, reflecting underlying financial challenges.

Despite a reported increase in profits of 10.8% over the past year, the stock has generated a return of -16.84%, highlighting a trend of consistent underperformance against market benchmarks. The recent low price may reflect ongoing concerns regarding the company's long-term financial health.