Choice International Ltd Falls 3.67%: 5 Key Factors Driving the Weekly Decline

Jan 10 2026 05:00 PM IST
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Choice International Ltd experienced a challenging week from 5 to 9 January 2026, with its share price declining by 3.67% to close at Rs.819.60, underperforming the Sensex which fell 2.62% over the same period. Despite hitting a new 52-week and all-time high of Rs.857 on 5 January, the stock faced consistent selling pressure throughout the week amid broader market weakness and mixed technical signals.




Key Events This Week


5 Jan: New 52-week and all-time high of Rs.857


6 Jan: Price decline amid lower volumes


8 Jan: Sharp drop coinciding with Sensex correction


9 Jan: Week closes at Rs.819.60, down 3.67%





Week Open
Rs.844.15

Week Close
Rs.819.60
-3.67%

Week High
Rs.857.00

vs Sensex
-1.05%



5 January: New 52-Week and All-Time High Amid Bullish Momentum


Choice International Ltd began the week on a strong note, reaching a new 52-week and all-time high of Rs.857. This milestone reflected a continuation of the stock’s upward momentum, supported by positive technical indicators such as trading above all key moving averages (5-day to 200-day). The stock closed at Rs.844.15, down 0.78% on the day, but intraday it touched Rs.857, signalling strong buying interest.


The broader market was weaker, with the Sensex declining 0.18%, highlighting the stock’s relative strength. The company’s one-year return of approximately 55.6% far outpaced the Sensex’s 8.08% gain, underscoring its strong performance over the past year. However, despite the new highs, the MarketsMOJO rating remained at Hold with a Mojo Score of 64.0, reflecting a cautious stance amid stretched valuations.



6 January: Continued Price Decline on Lower Volumes


Following the peak, the stock price slipped to Rs.842.15, a 0.24% decline from the previous close, on reduced trading volumes of 16,265 shares. The Sensex also declined by 0.19%, indicating a broadly negative market sentiment. The stock’s retreat from the high suggested profit-taking by investors after the recent rally, while technical indicators began to show signs of short-term weakness.


Despite the decline, the stock remained above key moving averages, maintaining a technically bullish medium-term outlook. However, the reduced volume raised questions about the sustainability of the recent gains.




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7 January: Price Weakness Persists Despite Sensex Stability


The stock continued its downward trajectory, closing at Rs.837.95, down 0.50% on the day. This decline came despite a marginal Sensex gain of 0.03%, indicating stock-specific pressures. Trading volume increased slightly to 19,724 shares, suggesting some selling interest.


Technical indicators showed a mixed picture: while daily moving averages remained bullish, weekly MACD was mildly bearish, signalling caution among medium-term traders. The Relative Strength Index (RSI) remained neutral, indicating no immediate overbought or oversold conditions. This suggested the stock was in a consolidation phase after the recent rally.



8 January: Sharp Decline Amid Broader Market Correction


On 8 January, Choice International Ltd’s share price fell sharply by 1.04% to Rs.829.20, coinciding with a significant Sensex drop of 1.41% to 37,137.33. The broader market weakness weighed heavily on the stock, which also saw a decline in volume to 16,649 shares.


This day’s price action reflected increased volatility and selling pressure, with Bollinger Bands on weekly and monthly charts expanding on the downside. The Know Sure Thing (KST) oscillator remained mildly bearish, reinforcing the cautious technical outlook. Despite this, the stock remained above its longer-term moving averages, suggesting the downtrend might be temporary.



9 January: Week Closes Lower Amid Continued Selling Pressure


The week ended with the stock closing at Rs.819.60, down 1.16% on the day and 3.67% for the week. Volume rose to 20,966 shares, indicating active trading as investors adjusted positions amid ongoing market uncertainty. The Sensex also declined by 0.89%, closing at 36,807.62, reflecting a broadly negative sentiment.


Technical momentum showed signs of a shift, with daily moving averages still bullish but weekly MACD and KST oscillators signalling caution. The Dow Theory remained positive on monthly charts but was less supportive on weekly timeframes, suggesting a transitional phase for the stock’s trend.




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Date Stock Price Day Change Sensex Day Change
2026-01-05 Rs.844.15 -0.78% 37,730.95 -0.18%
2026-01-06 Rs.842.15 -0.24% 37,657.70 -0.19%
2026-01-07 Rs.837.95 -0.50% 37,669.63 +0.03%
2026-01-08 Rs.829.20 -1.04% 37,137.33 -1.41%
2026-01-09 Rs.819.60 -1.16% 36,807.62 -0.89%



Key Takeaways


Positive Signals: Choice International Ltd demonstrated strong technical fundamentals at the start of the week, reaching new 52-week and all-time highs supported by bullish moving averages and sustained long-term outperformance versus the Sensex. The stock’s historical returns remain exceptional, with a one-year gain exceeding 55% and a five-year return above 5,000%.


Cautionary Signals: Despite early strength, the stock faced consistent selling pressure throughout the week, with daily declines outpacing the Sensex’s losses. Technical indicators such as weekly MACD and KST oscillators turned bearish, signalling potential short-term weakness. Volume patterns suggested profit-taking and reduced conviction among buyers. The downgrade to a Hold rating by MarketsMOJO reflects a more cautious outlook amid stretched valuations and mixed momentum.


Market Context: The broader market experienced a notable correction during the week, with the Sensex falling 2.62%. Choice International Ltd underperformed the benchmark by 1.05%, indicating sensitivity to overall market sentiment despite its strong fundamentals.



Conclusion


Choice International Ltd’s week was characterised by a sharp reversal from its early highs, culminating in a 3.67% weekly decline amid a broadly negative market environment. The stock’s initial surge to Rs.857 highlighted its underlying strength and technical resilience, but subsequent profit-taking and weakening momentum indicators tempered enthusiasm. While the company’s long-term performance remains impressive, the current technical and market signals suggest a period of consolidation or moderate volatility may be underway. Investors should monitor key technical levels and broader market trends closely as the stock navigates this transitional phase.






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