Key Events This Week
29 Dec 2025: Stock surged 6.33% to Rs.37.46 on technical upgrade
30 Dec 2025: Mojo Grade upgraded to Sell from Strong Sell
1 Jan 2026: Price corrected 3.12% amid mixed technical signals
2 Jan 2026: Mildly bullish momentum observed despite 1.48% dip
29 December 2025: Strong Rally on Technical Upgrade
Coffee Day Enterprises Ltd kicked off the week with a robust 6.33% gain, closing at Rs.37.46 on 29 December 2025. This surge was driven by MarketsMOJO’s upgrade of the company’s rating from 'Strong Sell' to 'Sell', reflecting a modest improvement in technical indicators despite persistent financial headwinds. The upgrade was underpinned by a shift in technical momentum, including mildly bullish daily moving averages and monthly MACD turning positive. The stock’s volume was elevated at 148,924 shares, signalling increased investor interest amid the upgrade.
30 December 2025: Confirmation of Technical Momentum Amid Mixed Indicators
The following day, the stock edged up 0.21% to Rs.37.54, consolidating the previous day’s gains. The Mojo Grade upgrade to 'Sell' was officially recorded on this date, signalling a cautious improvement in the company’s outlook. Technical indicators presented a mixed picture: weekly MACD remained bearish, while monthly MACD and Bollinger Bands suggested mild bullishness. The Relative Strength Index (RSI) hovered neutrally, indicating no immediate overbought or oversold conditions. Despite the cautious tone, the stock outperformed the Sensex, which declined marginally by 0.01%.
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31 December 2025: Price Correction Amid Volatility
On 31 December, the stock experienced a notable correction, falling 3.12% to close at Rs.36.37. This decline occurred despite the Sensex gaining 0.83%, highlighting a divergence between the stock and broader market trends. Technical momentum appeared to waver as weekly MACD remained bearish and Bollinger Bands suggested mild downside risk. The stock’s intraday volatility increased, with a range between Rs.35.83 and Rs.37.64. Volume dropped to 57,810 shares, indicating reduced trading activity amid uncertainty.
1 January 2026: Sideways Movement with Mixed Technical Signals
The first trading day of 2026 saw Coffee Day Enterprises Ltd close at Rs.35.87, down 1.37%. The stock’s technical momentum shifted from mildly bullish to a sideways pattern, reflecting indecision among investors. Weekly and monthly charts showed conflicting signals: weekly MACD and KST remained bearish, while monthly indicators maintained mild bullishness. On-Balance Volume (OBV) was mildly bearish, suggesting limited volume support for upward moves. Despite the dip, the stock remained well above its 52-week low of Rs.21.38, indicating resilience in the recovery phase.
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2 January 2026: Mildly Bullish Momentum Despite Price Dip
The week concluded with the stock closing at Rs.36.40, up 1.48% from the previous day’s close of Rs.35.87. Although the price dipped 1.48% intraday, technical momentum shifted subtly from sideways to mildly bullish. Daily moving averages turned positive, supporting a potential short-term uptrend. However, weekly MACD remained bearish and monthly Bollinger Bands were bearish, indicating resistance to sustained gains. The stock’s one-year return of 50.29% significantly outpaced the Sensex’s 8.51%, underscoring its relative strength despite ongoing volatility.
| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2025-12-29 | Rs.37.46 | +6.33% | 37,140.23 | -0.41% |
| 2025-12-30 | Rs.37.54 | +0.21% | 37,135.83 | -0.01% |
| 2025-12-31 | Rs.36.37 | -3.12% | 37,443.41 | +0.83% |
| 2026-01-01 | Rs.35.87 | -1.37% | 37,497.10 | +0.14% |
| 2026-01-02 | Rs.36.40 | +1.48% | 37,799.57 | +0.81% |
Key Takeaways
Technical Upgrade Spurs Initial Rally: The upgrade from 'Strong Sell' to 'Sell' by MarketsMOJO on 29 December 2025 was the primary catalyst for the week’s strong opening rally, reflecting improved technical momentum despite weak fundamentals.
Mixed Momentum Signals Persist: Weekly MACD and KST indicators remained bearish throughout the week, while monthly charts showed mild bullishness. This divergence suggests a transitional phase with cautious optimism tempered by short-term pressure.
Price Volatility and Volume Fluctuations: The stock experienced intraday volatility and volume swings, with a peak volume of 148,924 shares on 29 December and a low of 40,864 on 2 January, indicating uneven investor participation amid uncertainty.
Outperformance vs Sensex: Coffee Day Enterprises outperformed the Sensex by 1.97% over the week, supported by strong year-to-date and one-year returns, highlighting relative strength despite ongoing financial challenges.
Valuation and Financial Challenges Remain: Despite technical improvements, the company continues to face declining sales, poor profitability, and high promoter share pledging, which may limit sustained price appreciation.
Conclusion
Coffee Day Enterprises Ltd’s week was characterised by a notable technical upgrade that sparked a strong rally, followed by mixed momentum signals and price volatility. The stock’s 3.32% weekly gain outpaced the Sensex’s 1.35% rise, reflecting cautious investor optimism amid persistent fundamental headwinds. Technical indicators suggest a tentative shift towards bullishness, particularly on monthly charts and daily moving averages, but weekly momentum remains subdued. Investors should monitor upcoming price action and volume trends closely to assess whether the stock can sustain its recovery or if consolidation and volatility will continue. The week’s developments underscore the complex interplay between technical signals and fundamental challenges shaping Coffee Day Enterprises’ near-term outlook.
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