Key Events This Week
23 Feb: Stock opens week at Rs.86.01, down 3.28%
24 Feb: Shares fall to 52-week low of Rs.84.5 and all-time low
25 Feb: New 52-week low of Rs.83.91 amid continued downtrend
26 Feb: Slight recovery to Rs.84.77 (+1.06%)
27 Feb: Week closes at Rs.86.55 (+2.10%) but below week open
Monday, 23 February 2026: Week Opens with Sharp Decline
Credo Brands Marketing Ltd began the week at Rs.86.01, down 3.28% from the previous close of Rs.88.93. This sharp drop contrasted with the Sensex’s 0.39% gain to 36,817.86, highlighting early weakness in the stock. The volume of 8,679 shares indicated moderate trading interest amid a cautious market mood. The decline set the tone for the week, reflecting investor concerns over the company’s recent financial performance and sectoral pressures.
Tuesday, 24 February 2026: Stock Hits 52-Week and All-Time Lows
The downtrend intensified on 24 February as Credo Brands’ shares fell further to Rs.84.76, a 1.45% decline on the day, closing near a fresh 52-week low of Rs.84.5. This marked an all-time low for the stock, underscoring the sustained bearish momentum. The stock underperformed the Sensex, which fell 0.78% to 36,530.09. Trading volume dropped to 3,672 shares, suggesting some investor hesitation amid the sell-off. The stock’s position below all key moving averages reinforced the negative technical outlook.
Wednesday, 25 February 2026: Continued Downtrend to New Lows
On 25 February, Credo Brands’ shares declined again to Rs.83.88, marking the lowest price of the week and a fresh 52-week low. The stock lost 1.04% on the day despite the Sensex gaining 0.41% to 36,679.75, highlighting company-specific weakness. Volume surged to 10,353 shares, indicating increased selling pressure. The stock’s underperformance extended to its sector, with a 1.77% lag. This day also saw the company’s Mojo Grade downgraded to ‘Sell’, reflecting deteriorating technical and fundamental conditions.
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Thursday, 26 February 2026: Modest Recovery Amid Lingering Bearishness
The stock rebounded slightly on 26 February, gaining 1.06% to close at Rs.84.77 on volume of 4,771 shares. This recovery came despite the Sensex rising only 0.19% to 36,748.49. The modest uptick provided some relief after three consecutive days of losses, but the stock remained well below key moving averages. The technical downgrade and weak quarterly earnings continued to weigh on sentiment.
Friday, 27 February 2026: Week Ends with Gains but Underperformance Persists
Credo Brands closed the week at Rs.86.55, up 2.10% on the day with 4,685 shares traded. However, this gain was insufficient to offset the week’s losses, leaving the stock down 2.68% from the prior Friday’s close. The Sensex fell 1.16% to 36,322.56, so the stock’s weekly underperformance persisted. The price action near the week’s close suggested some short-term buying interest, but the overall trend remained bearish.
| Date | Stock Price | Day Change | Sensex | Day Change |
|---|---|---|---|---|
| 2026-02-23 | Rs.86.01 | -3.28% | 36,817.86 | +0.39% |
| 2026-02-24 | Rs.84.76 | -1.45% | 36,530.09 | -0.78% |
| 2026-02-25 | Rs.83.88 | -1.04% | 36,679.75 | +0.41% |
| 2026-02-26 | Rs.84.77 | +1.06% | 36,748.49 | +0.19% |
| 2026-02-27 | Rs.86.55 | +2.10% | 36,322.56 | -1.16% |
Key Takeaways from the Week
1. Persistent Downtrend and New Lows: The stock hit fresh 52-week and all-time lows at Rs.84.5 and Rs.83.88 during the week, reflecting sustained bearish momentum and weak investor sentiment.
2. Underperformance vs Sensex: Credo Brands declined 2.68% over the week, significantly underperforming the Sensex’s 0.96% fall, highlighting company-specific challenges amid broader market volatility.
3. Financial Results Pressure: The December 2025 quarter showed a 53.7% drop in profit before tax excluding other income to Rs.7.99 crores and a 44.0% decline in profit after tax to Rs.8.03 crores, signalling margin pressures with operating profit margin at 22.93%.
4. Technical and Fundamental Downgrades: The Mojo Grade was downgraded from Hold to Sell in late 2025, with technical indicators such as moving averages, Bollinger Bands, and Dow Theory confirming bearish trends.
5. Operational Strengths Amid Weakness: Despite the downtrend, the company maintains a strong return on capital employed of 17.54% and a low debt to EBITDA ratio of 1.31 times, alongside a relatively attractive dividend yield near 3.5%.
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Conclusion: A Challenging Week Amid Structural Pressures
The week ending 27 February 2026 was marked by continued weakness for Credo Brands Marketing Ltd, with the stock falling to new lows and underperforming the broader market. The combination of disappointing quarterly earnings, sustained negative technical signals, and sectoral headwinds contributed to the downtrend. While operational efficiency and balance sheet strength remain positives, these have not translated into price support amid investor caution. The stock’s current position near all-time lows underscores the challenges faced by the company in reversing its fortunes in the near term.
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