Recent Price Movements and Market Context
On 21 Jan 2026, Credo Brands Marketing Ltd recorded a day decline of 1.19%, underperforming the Sensex which fell by 0.36%. The stock has been on a downward trajectory for three consecutive days, losing 6.7% in returns during this period. Over the past week, the stock has declined by 7.45%, compared to the Sensex’s 1.80% fall. The one-month performance shows a sharper drop of 11.63%, while the three-month return stands at -23.58%, significantly lagging behind the Sensex’s 3.02% decline.
Year-to-date, the stock has fallen 13.99%, whereas the Sensex has declined by 3.92%. The one-year performance is particularly stark, with Credo Brands Marketing Ltd posting a -45.02% return, in contrast to the Sensex’s positive 7.97% gain. Over longer horizons, the stock has failed to register any growth over three, five, and ten years, while the Sensex has delivered returns of 35.07%, 65.00%, and 241.71% respectively.
Technical Indicators and Valuation Metrics
The stock is trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling persistent bearish momentum. Despite the price weakness, Credo Brands Marketing Ltd offers a relatively high dividend yield of 3.4% at the current price level, which is notable within the garments and apparels sector.
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Financial Performance and Profitability Trends
Credo Brands Marketing Ltd’s financial results have reflected subdued growth over recent years. The company’s operating profit has declined at an annualised rate of -7.83% over the last five years, indicating challenges in sustaining profitability. The latest six-month period saw the profit after tax (PAT) at ₹25.17 crores, which represents a contraction of -30.53% compared to prior periods.
These results have contributed to the stock’s underperformance relative to the BSE500 index across multiple time frames, including the last three months, one year, and three years. The stock’s long-term growth trajectory remains flat, with no appreciable gains recorded over the past three to ten years.
Operational Efficiency and Debt Metrics
Despite the downward trend in share price and earnings, Credo Brands Marketing Ltd demonstrates strong management efficiency. The company’s return on capital employed (ROCE) stands at a robust 17.54%, reflecting effective utilisation of capital resources. Additionally, the firm maintains a conservative debt profile, with a Debt to EBITDA ratio of 1.31 times, indicating a solid capacity to service its debt obligations.
The valuation metrics also suggest the stock is trading at a discount relative to its peers’ historical averages. The enterprise value to capital employed ratio is 1.3, which is considered very attractive within the sector.
Shareholding and Market Position
The majority shareholding in Credo Brands Marketing Ltd is held by promoters, underscoring a concentrated ownership structure. The company operates within the garments and apparels industry, a sector that has faced varied market pressures in recent years.
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Mojo Score and Analyst Ratings
MarketsMOJO assigns Credo Brands Marketing Ltd a Mojo Score of 40.0, categorising the stock with a Sell grade as of 29 Oct 2025, a downgrade from its previous Hold rating. The market capitalisation grade is rated at 4, reflecting the company’s mid-tier size within its sector. This rating change underscores the stock’s recent performance challenges and valuation concerns.
Comparative Sector Performance
While the stock’s performance today was broadly in line with the garments and apparels sector, its longer-term returns have lagged significantly. The sector has generally outperformed Credo Brands Marketing Ltd across multiple periods, highlighting the stock’s relative weakness within its industry group.
Summary of Key Metrics
To summarise, Credo Brands Marketing Ltd’s stock is trading near historic lows, with a 52-week low of ₹87.6 and a current price just marginally above this level. The stock has declined by over 45% in the past year, with operating profits and PAT showing negative growth trends. Despite this, the company maintains strong capital efficiency and manageable debt levels, alongside a dividend yield of 3.4%.
These factors collectively paint a picture of a company facing significant headwinds in terms of market valuation and earnings growth, while retaining some financial strengths in capital management and debt servicing.
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