Stock Price Movement and Market Context
On 9 December 2025, Credo Brands Marketing recorded an intraday low of Rs. 90.4, which also stands as its all-time low. The stock opened with a gap up of 2.04%, reaching an intraday high of Rs. 94.85, but ultimately settled near the low point, indicating persistent downward pressure. Despite a day change of +1.08%, the stock remains below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a sustained bearish trend.
In comparison, the broader market showed mixed signals. The Sensex opened lower at 84,742.87, down by 359.82 points (-0.42%), and was trading at 84,797.16 (-0.36%) during the day. The index remains 1.61% below its 52-week high of 86,159.02, with small-cap stocks leading gains, as the BSE Small Cap index rose by 0.4%. This divergence highlights the relative underperformance of Credo Brands Marketing within the current market environment.
Long-Term and Recent Performance Metrics
Over the past year, Credo Brands Marketing’s stock price has declined by 51.04%, a stark contrast to the Sensex’s 4.03% gain over the same period. This underperformance extends beyond the last year, with the stock also trailing the BSE500 index over the last three years and the recent three-month period. The company’s 52-week high price of Rs. 213.7 underscores the magnitude of the decline.
Financially, the company’s operating profit has shown a negative compound annual growth rate of 7.83% over the last five years, indicating subdued growth in core earnings. The latest six-month period reveals a further contraction in profit after tax (PAT), which stands at Rs. 25.17 crore and reflects a decline of 30.53%. These figures suggest that the company has faced challenges in maintaining profitability in recent quarters.
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Institutional Participation and Shareholding Trends
Institutional investors have reduced their stake in Credo Brands Marketing by 1.34% over the previous quarter, now collectively holding 2.88% of the company’s shares. This decline in institutional ownership may reflect a reassessment of the company’s fundamentals by investors with greater analytical resources. The reduced participation from institutional players often correlates with increased volatility and downward pressure on stock prices.
Valuation and Financial Ratios
Despite the stock’s recent price weakness, certain financial metrics indicate areas of relative strength. The company’s return on capital employed (ROCE) stands at a robust 17.54%, suggesting efficient use of capital in generating earnings. Additionally, the debt to EBITDA ratio is a modest 1.31 times, signalling a manageable debt burden and a strong ability to service liabilities.
Credo Brands Marketing’s enterprise value to capital employed ratio is approximately 1.3, which is considered attractive relative to its peers’ historical valuations. This valuation discount may reflect market caution given the company’s recent earnings trends and stock performance.
Dividend Yield and Share Price Dynamics
The stock currently offers a dividend yield of 3.23% based on the prevailing price of Rs. 90.4. This yield is relatively high within the garments and apparels sector, providing some income return to shareholders amid the price decline. However, the share price remains significantly below its moving averages, indicating that the market has yet to price in any sustained recovery.
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Sector and Industry Positioning
Credo Brands Marketing operates within the garments and apparels industry, a sector that has experienced varied performance across companies in recent times. While some peers have maintained steadier growth trajectories, Credo Brands Marketing’s stock has reflected a more pronounced downward trend. The company’s market capitalisation grade is relatively low, indicating a smaller market presence compared to larger industry players.
Summary of Key Financial Indicators
To summarise, the company’s key financial indicators present a mixed picture. The negative growth in operating profit over five years and the contraction in recent PAT contrast with strong capital efficiency and manageable debt levels. The stock’s current trading below all major moving averages and its new 52-week low price of Rs. 90.4 highlight the challenges faced by the company in the market.
Recent Trading Activity
After four consecutive days of decline, the stock showed a modest gain on the latest trading session, outperforming its sector by 0.71%. However, this short-term uptick has not yet reversed the broader downward trend. The gap-up opening and intraday high of Rs. 94.85 suggest some buying interest, but the closing near the low indicates persistent caution among market participants.
Conclusion
Credo Brands Marketing’s fall to a 52-week low of Rs. 90.4 reflects a combination of subdued earnings growth, reduced institutional participation, and broader market dynamics. While certain financial metrics such as ROCE and debt servicing capacity remain favourable, the stock’s price performance and valuation trends underscore the challenges the company faces within the garments and apparels sector.
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