Recent Price Movement and Market Context
On 9 December 2025, Credo Brands Marketing’s share price touched Rs. 91.95, the lowest level recorded in its trading history. Despite opening the day with a gain of 2.04%, the stock closed with a decline of 1.02%, underperforming the Sensex, which fell by 0.74% on the same day. The stock has experienced a consecutive five-day decline, resulting in a cumulative return of -7.68% over this period. This trend contrasts sharply with the broader market, where the Sensex has shown modest positive returns over the same timeframe.
The stock’s intraday high of Rs. 94.85 during the session was unable to sustain momentum, and it remains trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This positioning suggests persistent downward pressure and a lack of short- to medium-term price support.
Long-Term Performance and Comparative Analysis
Examining the stock’s performance over extended periods reveals a stark contrast to benchmark indices. Over the past year, Credo Brands Marketing has recorded a return of -52.06%, while the Sensex has advanced by 3.63%. Year-to-date figures show a decline of -47.47% for the stock against an 8.10% gain for the Sensex. The three-month and one-month returns stand at -27.13% and -19.37% respectively, compared to positive returns of 4.15% and 1.51% for the Sensex.
Over a three-year and five-year horizon, the stock has not registered any gains, remaining flat at 0.00%, whereas the Sensex has appreciated by 35.84% and 83.22% respectively. The ten-year performance also shows no growth for Credo Brands Marketing, in contrast to the Sensex’s 237.39% rise. These figures highlight the stock’s underperformance relative to the broader market and its sector peers.
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Profitability and Earnings Trends
Credo Brands Marketing’s profitability metrics over recent periods indicate subdued growth. The company’s profit after tax (PAT) for the latest six months stands at Rs. 25.17 crores, reflecting a decline of approximately 30.53% compared to the previous corresponding period. Operating profit has shown a negative compound annual growth rate of -7.83% over the last five years, signalling limited expansion in core earnings.
Over the past year, profits have fallen by 2.6%, aligning with the downward trend in share price. Despite this, the company maintains a high return on capital employed (ROCE) of 17.54%, which suggests efficient utilisation of capital resources. The enterprise value to capital employed ratio is 1.3, indicating a valuation level that is relatively attractive compared to historical averages of its peers.
Institutional Holding and Market Participation
Institutional investors currently hold 2.88% of Credo Brands Marketing’s equity, having reduced their stake by 1.34% over the previous quarter. This decline in institutional participation may reflect a shift in market assessment of the company’s fundamentals. Institutional investors typically possess greater analytical resources, and their reduced involvement could be indicative of cautious sentiment towards the stock.
Debt and Financial Stability
The company’s financial structure shows a low debt to EBITDA ratio of 1.31 times, which points to a manageable debt burden relative to earnings before interest, tax, depreciation, and amortisation. This level of leverage suggests that Credo Brands Marketing retains the capacity to service its debt obligations without significant strain, contributing to its overall financial stability despite the challenging market environment.
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Dividend Yield and Shareholder Returns
At the current price level, Credo Brands Marketing offers a dividend yield of 3.23%, which may be considered relatively high within its sector. However, this yield has not been sufficient to offset the substantial capital losses experienced by shareholders over the past year and beyond. The stock’s negative returns over multiple timeframes underscore the challenges faced by investors in realising gains from their holdings.
Sector and Industry Positioning
Operating within the Garments & Apparels industry, Credo Brands Marketing’s performance contrasts with broader sector trends. The stock’s underperformance relative to the BSE500 index over the last three months, one year, and three years highlights a divergence from general market movements. This gap emphasises the specific difficulties encountered by the company in maintaining competitive momentum and shareholder value.
Summary of Key Metrics
To encapsulate, the stock’s recent all-time low price of Rs. 91.95 is accompanied by a series of financial indicators that reflect subdued growth and market challenges. The five-day consecutive decline, underperformance against key indices, reduced institutional interest, and negative earnings trends collectively paint a picture of a company navigating a difficult phase within its sector.
While the company demonstrates strengths in capital efficiency and debt management, these factors have not translated into positive share price performance or earnings growth in recent periods. Investors and market participants will note the contrast between these financial fundamentals and the stock’s market valuation and returns.
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