Trading Activity and Price Performance
On 1 February 2026, Cupid Ltd (symbol: CUPID) recorded a total traded volume of 84,44,037 shares, translating into a substantial traded value of ₹3,569.29 crores. This level of turnover places the stock among the highest value trades on the day, underscoring its liquidity and appeal to large investors. The stock opened at ₹413.0, representing a gap-up of 2.99% from the previous close of ₹401.0, and reached an intraday high of ₹434.15, marking an 8.27% increase from the prior close. The last traded price (LTP) at 10:40 am was ₹419.5, reflecting a day gain of 4.22% at that time.
The weighted average price indicates that a significant volume was traded closer to the lower end of the day’s price range, suggesting some profit booking or cautious accumulation at elevated levels. Despite this, the stock outperformed its sector, the Rubber Products segment, which gained 2.59%, by 2.21 percentage points. It also outpaced the broader Sensex, which was up a modest 0.19% on the day.
Technical and Moving Average Analysis
Cupid Ltd’s price currently trades above its 5-day, 50-day, 100-day, and 200-day moving averages, signalling a strong medium- to long-term uptrend. However, it remains below the 20-day moving average, indicating some short-term resistance or consolidation. This mixed technical picture suggests that while the stock has underlying strength, near-term volatility may persist as investors digest recent gains and sector dynamics.
Institutional Interest and Delivery Volumes
Institutional participation appears to be intensifying, as evidenced by the delivery volume of 61.22 lakh shares on 30 January 2026, which surged by 140.73% compared to the five-day average delivery volume. This sharp increase in delivery volumes indicates strong investor conviction and accumulation by long-term holders, a positive sign for sustained price momentum. The stock’s liquidity supports sizeable trade sizes, with a 2% threshold of the five-day average traded value allowing for trades up to ₹15.41 crores without significant market impact.
Market Capitalisation and Sector Positioning
Cupid Ltd is classified as a small-cap company with a market capitalisation of approximately ₹11,370 crores. Operating within the FMCG industry, the company faces competitive pressures but benefits from steady demand fundamentals inherent to the sector. The recent sectoral gains, coupled with Cupid’s outperformance, highlight its relative strength among peers.
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Mojo Score and Rating Revision
Cupid Ltd’s current Mojo Score stands at 68.0, which corresponds to a Mojo Grade of ‘Hold’. This represents a downgrade from its previous ‘Buy’ rating, effective from 27 January 2026. The downgrade reflects a reassessment of the company’s risk-reward profile, possibly influenced by valuation concerns or near-term headwinds. The Market Cap Grade is rated 3, indicating a moderate market capitalisation relative to its peers. Investors should weigh this rating change against the stock’s recent price strength and trading activity.
Price Momentum and Returns
The stock has delivered a consecutive two-day gain, accumulating a 7.59% return over this period. This momentum is noteworthy given the broader market’s tepid performance. The gap-up opening and intraday high suggest strong buying interest, although the weighted average price data hints at some profit-taking. The stock’s ability to sustain gains above key moving averages will be critical in determining its near-term trajectory.
Sectoral Context and Comparative Performance
Within the FMCG sector, Cupid Ltd’s outperformance is significant. The Rubber Products sector, which the company is associated with, gained 2.59% on the day, while Cupid outpaced this by nearly double. This relative strength may attract further institutional interest, especially from funds seeking exposure to high-growth small-cap FMCG stocks with strong liquidity profiles.
Investor Participation and Liquidity Considerations
The surge in delivery volumes and high traded value underscore rising investor participation. The stock’s liquidity metrics support sizeable trades, making it an attractive option for institutional investors and large traders. This liquidity also reduces the risk of price manipulation and ensures smoother execution of large orders.
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Outlook and Investment Considerations
While Cupid Ltd’s recent trading activity and price gains are encouraging, the downgrade in its Mojo Grade to ‘Hold’ signals caution. Investors should consider the stock’s valuation levels, sector dynamics, and technical indicators before committing fresh capital. The strong institutional interest and liquidity profile are positives, but the stock’s performance relative to the 20-day moving average suggests potential short-term resistance.
Given the company’s small-cap status and the competitive FMCG landscape, investors may wish to monitor upcoming quarterly results and sectoral developments closely. The stock’s ability to maintain momentum and attract sustained institutional buying will be key determinants of its medium-term trajectory.
Summary
Cupid Ltd has emerged as a high-value trading stock on 1 February 2026, supported by strong volumes, institutional participation, and positive price momentum. Despite a recent downgrade in its Mojo Grade from ‘Buy’ to ‘Hold’, the stock’s liquidity and relative outperformance within the FMCG sector make it a noteworthy contender for investors seeking exposure to small-cap growth opportunities. Careful analysis of technical signals and valuation metrics is advised to navigate potential volatility.
Company Snapshot
Industry: FMCG
Market Capitalisation: ₹11,370.00 crores (Small Cap)
Mojo Score: 68.0 (Hold, downgraded from Buy on 27 Jan 2026)
Market Cap Grade: 3
Latest Price (10:40 am, 1 Feb 2026): ₹419.5
Day High: ₹434.15
Day Low: ₹406.3
Total Traded Volume: 84,44,037 shares
Total Traded Value: ₹3,569.29 crores
Market Context
The broader market environment remains cautiously optimistic, with the Sensex up 0.19% and the Rubber Products sector gaining 2.59%. Cupid Ltd’s outperformance within this context highlights its appeal to investors seeking high-conviction small-cap FMCG stocks with strong liquidity and institutional backing.
Final Thoughts
Investors should balance Cupid Ltd’s recent strong trading activity and price gains against the Mojo Grade downgrade and technical resistance levels. The stock’s liquidity and institutional interest provide a solid foundation, but prudent risk management and ongoing monitoring of sector trends will be essential for optimising investment outcomes.
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