Strong Momentum Drives Record Price
On 2 December 2025, Cupid’s stock price touched Rs.353.75, setting a fresh 52-week high. The stock outperformed its sector by 0.98% on the day, registering a gain of 1.95% compared to the Sensex’s decline of 0.24%. This marks the fourth consecutive day of gains, during which the stock has delivered a cumulative return of 10.8%. The trading session was characterised by notable volatility, with an intraday weighted average price volatility of 38.25%, underscoring active market participation.
Technical indicators show Cupid trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, signalling a robust upward trend across short, medium, and long-term horizons.
Exceptional Long-Term Returns
Cupid’s performance over extended periods highlights its strong market presence. The stock has generated returns of 313.84% over the past year, significantly outpacing the Sensex’s 6.47% return in the same timeframe. Year-to-date returns stand at an impressive 369.46%, compared to the Sensex’s 9.34%. Over three years, the stock has delivered a remarkable 2773.06% return, dwarfing the Sensex’s 35.90% gain. Even over five and ten years, Cupid’s returns of 2906.55% and 1719.30% respectively, have substantially exceeded the broader market benchmarks.
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Financial Performance Underpinning Growth
The company’s quarterly results reinforce the price momentum. Net sales for the quarter reached Rs.84.45 crores, reflecting a growth rate of 65.4% compared to the previous four-quarter average. Profit before depreciation, interest, and tax (PBDIT) attained a peak of Rs.28.41 crores, while profit before tax excluding other income (PBT less OI) also recorded a high of Rs.26.41 crores. Net profit growth for the quarter stood at 60.59%, contributing to two consecutive quarters of positive results.
Cupid’s market capitalisation currently stands at Rs.9,372 crores, making it the largest company within the FMCG sector and accounting for 50.82% of the sector’s total market value. The company’s annual sales of Rs.247.08 crores represent 7.37% of the industry’s overall sales, underscoring its significant market share.
Capital Structure and Valuation Metrics
The company maintains a low average debt-to-equity ratio of zero, indicating a debt-free capital structure. Return on equity (ROE) is recorded at 16.2%, while the price-to-book value ratio stands at 24.6, reflecting a premium valuation relative to book value. Despite this, the stock is trading at a discount compared to the average historical valuations of its peers.
Over the past year, profits have risen by 21.3%, while the stock’s return has been substantially higher, resulting in a price-to-earnings-to-growth (PEG) ratio of 7.1. This suggests that the market has priced in strong expectations relative to earnings growth.
Sector and Market Context
Cupid operates within the FMCG industry, a sector known for its resilience and steady demand. The company’s dominant position, as reflected in its market capitalisation and sales contribution, highlights its role as a key player. The stock’s outperformance relative to the BSE500 index in each of the last three annual periods further emphasises its consistent delivery of returns.
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Considerations on Growth and Shareholding
While the company’s net sales have grown at an annual rate of 12.88% over the past five years, operating profit has recorded a growth rate of 13.39% during the same period. These figures suggest a steady expansion in business operations over the medium term.
Promoter shareholding includes 36.13% of shares pledged, which may exert additional pressure on the stock price during market downturns. This factor is noteworthy for market participants assessing the stock’s risk profile.
Summary of Market Position
Cupid’s stock reaching an all-time high is a testament to its sustained financial performance and market leadership within the FMCG sector. The company’s strong quarterly results, impressive long-term returns, and dominant market capitalisation underpin this milestone. Trading above key moving averages and outperforming both sector and benchmark indices, the stock’s current valuation reflects a premium status supported by solid fundamentals.
Investors and market observers will note the balance between the company’s growth metrics and valuation considerations, alongside the shareholding structure, as part of a comprehensive assessment of Cupid’s market standing.
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