Strong Momentum Drives New Peak
On 16 Dec 2025, Cupid’s stock touched an intraday high of ₹419, just 0.05% shy of its 52-week peak of ₹419.2. This marks the highest valuation the stock has ever achieved, underscoring the company’s robust market presence. The stock recorded a day’s gain of 2.24%, outperforming its sector by 1.15% and the broader Sensex, which declined by 0.58% on the same day.
Notably, Cupid has been on a four-day consecutive upward trajectory, delivering a cumulative return of 7.49% during this period. The stock is trading above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained buying interest and positive price momentum.
Exceptional Relative Performance Over Time
When compared to the Sensex, Cupid’s stock has demonstrated remarkable outperformance across multiple time frames. Over the past week, it has recorded a 6.93% return against the Sensex’s marginal 0.06%. The one-month performance shows a substantial 33.83% gain, while the three-month figure stands at an impressive 104.49%, dwarfing the Sensex’s 2.84% over the same period.
Longer-term figures further highlight the stock’s extraordinary trajectory. Over the last year, Cupid’s stock price has surged by 416.40%, compared to the Sensex’s 3.63%. Year-to-date returns stand at 452.30%, significantly outpacing the Sensex’s 8.42%. Over three and five years, the stock has delivered returns of 3,376.85% and 3,246.25% respectively, vastly exceeding the Sensex’s 38.12% and 81.54% in those periods. Even over a decade, the stock’s 2,097.90% gain remains notable against the Sensex’s 232.30%.
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Financial Highlights Underpinning Growth
Cupid’s financial results have shown positive trends in recent quarters. The company reported net sales of ₹84.45 crores in the latest quarter, the highest recorded to date. Profit before tax excluding other income stood at ₹26.41 crores, reflecting a growth rate of 139.6% compared to the previous four-quarter average. Earnings before interest, depreciation, taxes and amortisation (EBITDA) reached ₹28.41 crores, also marking a record high.
Net profit growth of 60.59% was recorded in the September 2025 quarter, continuing a positive streak with two consecutive quarters of favourable results. The company’s debt-to-equity ratio remains at zero on average, indicating a conservative capital structure with no reliance on debt financing.
Market Position and Industry Standing
With a market capitalisation of approximately ₹10,990 crores, Cupid stands as the largest company within the FMCG sector, representing 55.60% of the sector’s total market value. Its annual sales of ₹247.08 crores account for 7.37% of the industry’s overall sales, highlighting its significant footprint in the market.
The company’s return on equity (ROE) is recorded at 16.2%, reflecting efficient utilisation of shareholder funds. However, the stock’s price-to-book value ratio is 28.8, indicating a valuation level that is considered high relative to book value. Despite this, the stock is trading at a discount compared to its peers’ average historical valuations.
Considerations on Growth and Valuation
Over the past five years, Cupid’s net sales have grown at an annual rate of 12.88%, while operating profit has expanded at 13.39% annually. These figures suggest steady, if moderate, growth over the medium term. The company’s price-to-earnings-to-growth (PEG) ratio stands at 8.4, reflecting the relationship between its valuation and profit growth.
Promoter shareholding includes 36.13% pledged shares, which may exert additional pressure on the stock price during market downturns. Profit growth over the past year has been 21.3%, a figure that contrasts with the stock’s substantial price appreciation during the same period.
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Summary of Cupid’s Market Journey
Cupid’s ascent to its all-time high is the culmination of consistent performance across multiple financial and market metrics. The stock’s ability to maintain gains above key moving averages and its outperformance relative to the Sensex and sector peers over various time frames illustrate a strong market presence.
The company’s financial results, including record quarterly sales and profit figures, underpin this market valuation. While valuation metrics suggest a premium level, the stock’s relative discount to peer averages and its dominant market capitalisation within the FMCG sector provide context to its current standing.
Investors and market observers will note the balance between the company’s impressive price appreciation and the underlying profit growth, alongside considerations such as pledged promoter shares and moderate long-term sales growth rates.
Conclusion
Cupid’s stock reaching an all-time high represents a significant milestone reflecting its sustained market strength and financial performance. The company’s position as a sector leader, combined with its recent financial achievements, highlights the factors contributing to this landmark valuation. This event marks a notable chapter in Cupid’s market history, underscoring its role within the FMCG industry landscape.
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