Cupid Stock Hits All-Time High at Rs.380, Marking a Milestone in FMCG Sector

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Cupid Ltd, a prominent player in the FMCG sector, reached a new all-time high of Rs.380 today, reflecting a significant milestone in its market journey. The stock's performance has outpaced its sector and benchmark indices, underscoring its strong presence and sustained momentum in the industry.



Strong Daily and Short-Term Performance


On 8 December 2025, Cupid's stock touched an intraday high of Rs.380, marking a 4.22% gain for the day. This performance notably outperformed the Sensex, which recorded a marginal decline of 0.19% on the same day. The stock also surpassed its sector's daily performance by 3.75%, highlighting its relative strength within the FMCG space.


The trading session exhibited high volatility, with an intraday volatility of 12.04% calculated from the weighted average price. Despite this, Cupid maintained its position above key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained upward momentum across multiple timeframes.



Impressive Medium to Long-Term Returns


Cupid's stock has demonstrated remarkable returns over various periods, significantly outpacing the broader market benchmarks. Over the past week, the stock recorded an 8.85% gain compared to the Sensex's slight decline of 0.11%. The one-month performance shows a substantial 45.96% increase, while the three-month period reveals a doubling of value with a 101.70% rise, compared to the Sensex's 5.90%.


Over the last year, Cupid's stock surged by 362.34%, vastly exceeding the Sensex's 4.70% gain. Year-to-date figures further emphasise this trend, with a 401.25% increase against the Sensex's 9.49%. Extending the horizon, the three-year and five-year returns stand at 2971.33% and 2891.54% respectively, dwarfing the Sensex's corresponding 36.73% and 87.58%. Even over a decade, Cupid's stock has appreciated by 1771.92%, compared to the Sensex's 238.01%.




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Financial Performance Highlights


Cupid's recent quarterly results reflect a robust financial position. Net sales for the quarter reached Rs.84.45 crores, the highest recorded to date. Profit before tax excluding other income stood at Rs.26.41 crores, representing a growth of 139.6% compared to the previous four-quarter average. Earnings before interest, depreciation, taxes and amortisation (EBITDA) also reached a peak at Rs.28.41 crores.


The company reported a net profit growth of 60.59% in the September 2025 quarter, marking two consecutive quarters of positive results. This performance is supported by a low average debt-to-equity ratio of zero, indicating a debt-free capital structure that favours financial stability.



Market Capitalisation and Industry Standing


With a market capitalisation of approximately Rs.9,788 crores, Cupid is the largest company within its sector, accounting for 52.53% of the entire FMCG sector's market value. Its annual sales of Rs.247.08 crores represent 7.37% of the industry, underscoring its significant footprint in the FMCG landscape.


The company’s return on equity (ROE) stands at 16.2%, while the price-to-book value ratio is 25.7, reflecting a valuation that is considered high relative to its book value. Despite this, the stock trades at a discount compared to the average historical valuations of its peers.



Growth and Valuation Considerations


Over the past five years, Cupid's net sales have grown at an annual rate of 12.88%, with operating profit expanding at 13.39% annually. While these growth rates indicate steady expansion, they are more moderate compared to the stock's price appreciation over the same period.


Profit growth over the last year was recorded at 21.3%, contrasting with the stock's return of 361.98%. This disparity results in a price-to-earnings-to-growth (PEG) ratio of 7.4, suggesting a valuation premium relative to earnings growth.


Additionally, 36.13% of promoter shares are pledged, which may exert downward pressure on the stock price during market downturns.




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Summary of Cupid’s Market Journey


Cupid’s ascent to an all-time high of Rs.380 is the culmination of consistent financial performance and market presence. The stock’s ability to outperform the Sensex and its sector across multiple timeframes highlights its resilience and appeal within the FMCG industry.


Its strong quarterly results, debt-free balance sheet, and dominant market capitalisation position the company as a key player in the sector. However, valuation metrics and promoter share pledging remain factors that market participants may consider when analysing the stock’s profile.


Overall, Cupid’s journey to this milestone reflects a blend of steady operational results and significant market appreciation, marking it as a noteworthy stock within the FMCG sector.






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