Strong Price Performance and Market Position
On 9 December 2025, Cupid’s stock touched an intraday high of Rs 388.9, representing a 2.33% increase during the session despite closing with a slight dip of 0.66%. The stock’s volatility was notable, with an intraday volatility of 32.38% calculated from the weighted average price, indicating active trading interest and dynamic price movements throughout the day.
Cupid’s share price currently trades above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a robust upward trend. This technical positioning often reflects sustained investor confidence and momentum in the stock’s price trajectory.
With a market capitalisation of approximately Rs 10,203 crores, Cupid stands as the largest company within its sector, accounting for 53.85% of the FMCG industry’s market value. Its annual sales of Rs 247.08 crores represent 7.37% of the sector’s total, highlighting its significant market share and operational scale.
Impressive Returns Across Multiple Timeframes
The stock’s performance over various periods illustrates a remarkable growth story. Over the past year, Cupid’s stock price has recorded a return of 361.95%, vastly outperforming the Sensex’s 3.73% return in the same timeframe. Year-to-date figures show an even more pronounced gain of 398.02%, compared to the Sensex’s 8.20%.
Longer-term returns further emphasise the company’s strong market presence. Over three years, the stock has delivered a return of 2,897.62%, while the Sensex returned 35.97%. Over five years, Cupid’s stock price has appreciated by 2,910.17%, significantly outpacing the Sensex’s 83.38%. Even over a decade, the stock has shown a substantial gain of 1,857.49%, compared to the Sensex’s 237.70%.
Shorter-term performance also reflects positive momentum. In the last month, the stock recorded a 45.02% return, while the Sensex gained 1.60%. Over the past three months, Cupid’s stock price rose by 91.89%, compared to the Sensex’s 4.25%. The one-week performance shows a 6.94% gain against the Sensex’s slight decline of 0.70%.
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Financial Highlights Underpinning Growth
Cupid’s recent quarterly results demonstrate strong financial metrics. Net sales for the quarter reached Rs 84.45 crores, marking the highest level recorded by the company. Profit before tax excluding other income stood at Rs 26.41 crores, reflecting a growth rate of 139.6% compared to the previous four-quarter average.
Profit before depreciation, interest, and tax (PBDIT) for the quarter was Rs 28.41 crores, also the highest quarterly figure to date. Net profit growth of 60.59% was reported in the September 2025 quarter, contributing to two consecutive quarters of positive results.
The company maintains a low average debt-to-equity ratio of zero, indicating a debt-free capital structure that supports financial stability and operational flexibility.
Sector Leadership and Valuation Metrics
As the largest entity in the FMCG sector by market capitalisation, Cupid holds a dominant position. Its share of over half the sector’s market cap underscores its influence and scale within the industry.
Return on equity (ROE) stands at 16.2%, reflecting the company’s ability to generate profits from shareholders’ equity. The stock’s price-to-book value ratio is 26.8, which is considered high, suggesting a premium valuation relative to book value. However, the stock currently trades at a discount compared to its peers’ average historical valuations.
Over the past year, while the stock price has surged by 361.95%, profits have risen by 21.3%, resulting in a price-to-earnings-to-growth (PEG) ratio of 7.8. This indicates that the stock’s price appreciation has outpaced earnings growth during this period.
Growth Trends and Industry Context
Over the last five years, net sales have grown at an annual rate of 12.88%, while operating profit has expanded at 13.39% annually. These figures suggest steady, moderate growth in the company’s core operations over the medium term.
Cupid’s consistent returns over the last three years have outperformed the BSE500 index in each annual period, highlighting its relative strength within the broader market.
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Considerations on Shareholding and Market Dynamics
Promoter shareholding includes 36.13% of shares pledged, which may exert additional pressure on the stock price during market downturns. This factor is relevant for understanding potential price movements in volatile conditions.
Despite the stock’s strong price performance, the company’s valuation metrics and growth rates suggest a need for careful analysis of the underlying fundamentals relative to market expectations.
Summary of Cupid’s Market Journey
Cupid’s ascent to an all-time high of Rs 388.9 marks a significant milestone in its market journey. The stock’s performance over multiple time horizons, combined with strong quarterly financial results and sector leadership, illustrates a company that has steadily expanded its footprint in the FMCG industry.
Trading above all major moving averages and maintaining a sizeable market capitalisation, Cupid’s stock reflects a blend of historical growth and current market positioning. While valuation metrics indicate a premium, the company’s consistent sales and profit figures provide a foundation for its current market status.
As the stock reaches this new peak, it stands as a testament to the company’s sustained operational and financial progress within a competitive sector.
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