Recent Market Performance and Price Movement
On 23 December 2025, Cupid's stock price touched an intraday high of Rs. 475.35, representing a 3.74% rise during the trading session. The stock opened with a gap up of 3.6%, signalling strong buying interest at the start of the day. Despite a day’s gain of 1.28%, the stock slightly underperformed its sector by 0.56% but outpaced the Sensex, which recorded a decline of 0.18% on the same day.
Volatility was notable, with an intraday weighted average price volatility of 37.83%, indicating active trading and price fluctuations throughout the session. Cupid is currently trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, underscoring a positive trend across multiple timeframes.
The stock has recorded gains for nine consecutive trading days, accumulating a return of 19.25% over this period. This steady upward momentum highlights the stock’s resilience and investor confidence in the company’s fundamentals.
Long-Term Returns Compared to Market Benchmarks
Cupid’s performance over extended periods has been remarkable. Over the past year, the stock has delivered returns of 504.63%, significantly outstripping the Sensex’s 8.76% return. Year-to-date figures show a similar pattern, with Cupid posting a 512.12% return compared to the Sensex’s 9.31%.
Over three years, the stock has generated returns of 3,821.83%, dwarfing the Sensex’s 42.73%. Even over five and ten years, Cupid’s returns of 3,880.70% and 2,524.22% respectively, have far exceeded the broader market’s 83.91% and 230.43% returns. These figures illustrate the company’s sustained growth trajectory and its ability to outperform the broader market consistently.
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Financial Highlights Underpinning the Stock’s Rise
Cupid’s recent quarterly results have shown positive trends. Net profit grew by 60.59%, reflecting a strong earnings performance. The company declared positive results for two consecutive quarters, with profit before tax excluding other income at Rs. 26.41 crore, representing a growth of 139.6% compared to the previous four-quarter average.
Net sales for the quarter reached Rs. 84.45 crore, the highest recorded to date, while profit before depreciation, interest, and tax (PBDIT) stood at Rs. 28.41 crore, also marking a record high. These figures demonstrate the company’s ability to expand its revenue base while maintaining profitability.
With an average debt-to-equity ratio of zero, Cupid maintains a debt-free balance sheet, which supports financial stability and reduces leverage risk. The company’s return on equity (ROE) is 16.2%, indicating efficient utilisation of shareholder funds.
Market Capitalisation and Sector Position
With a market capitalisation of approximately Rs. 12,301 crore, Cupid is the largest company within the FMCG sector, accounting for 57.74% of the sector’s total market value. Its annual sales of Rs. 247.08 crore represent 7.37% of the industry’s total sales, underscoring its significant market presence.
This dominant position within the sector has contributed to the stock’s strong performance and its ability to set new price records.
Valuation and Growth Considerations
While the stock’s price-to-book value stands at 32.3, indicating a premium valuation, it is trading at a discount relative to its peers’ historical averages. The company’s price-to-earnings-to-growth (PEG) ratio is 9.4, reflecting the relationship between its price, earnings growth, and valuation.
Net sales have grown at an annual rate of 12.88% over the past five years, with operating profit increasing at 13.39% annually. Profit growth over the past year was 21.3%, which, while positive, is more moderate compared to the stock’s price appreciation.
Promoter shareholding includes 36.13% pledged shares, which may exert additional pressure on the stock price during market downturns.
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Summary of the Stock’s Journey to the All-Time High
Cupid’s ascent to its all-time high price is the result of a combination of strong financial results, consistent returns over multiple years, and a commanding position within the FMCG sector. The stock’s performance has outpaced major market indices by a wide margin, reflecting the company’s growth and market leadership.
Trading above all key moving averages and maintaining a debt-free status, Cupid has demonstrated financial discipline alongside growth. The recent quarterly results reinforce the company’s ability to generate increasing sales and profits, supporting the stock’s valuation levels.
While valuation metrics suggest a premium price, the stock’s historical returns and sector dominance provide context for its current market value. Investors and market participants will note the stock’s resilience and sustained upward momentum as it sets new benchmarks in its trading history.
Conclusion
Cupid’s achievement of a new all-time high price of Rs. 475.35 marks a significant milestone in its market presence. Supported by strong quarterly earnings, consistent long-term returns, and a leading market capitalisation within the FMCG sector, the stock’s performance highlights its noteworthy position in the Indian equity landscape.
As the stock continues to trade above key moving averages and maintain a robust financial profile, this milestone reflects the culmination of sustained growth and market confidence in the company’s fundamentals.
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