Record High Price and Market Performance
On 24 Nov 2025, Cupid’s stock touched an intraday peak of Rs.345.95, representing a 2.7% rise during the trading session. This new high price marks a significant achievement compared to its 52-week low of Rs.50, highlighting the stock’s substantial appreciation over the past year. The stock has been on a positive trajectory for the last two consecutive days, delivering a cumulative return of 3.59% in this period.
In comparison to its sector peers, Cupid outperformed the FMCG sector by 0.91% on the day, signalling robust relative strength. The stock is currently trading above all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, which often indicates sustained upward momentum and investor confidence in the medium to long term.
Market Context and Broader Indices
The broader market environment has also been supportive. The Sensex opened 88.12 points higher and was trading at 85,466.86, up 0.28% on the day. The index is approaching its own 52-week high of 85,801.70, currently just 0.39% away. The Sensex has recorded a three-week consecutive rise, gaining 2.7% over this period, with mega-cap stocks leading the advance. This positive market backdrop has likely contributed to the favourable sentiment around Cupid’s shares.
Strong fundamentals, solid momentum, fair price – This Large Cap from the NBFC sector checks every box for our Top 1%. This should definitely be on your radar!
- - Complete fundamentals package
- - Technical momentum confirmed
- - Reasonable valuation entry
Financial Highlights Driving the Rally
Cupid’s recent quarterly results have been a key driver behind the stock’s upward movement. The company reported its highest quarterly net sales at Rs.84.45 crores, accompanied by a PBDIT of Rs.28.41 crores and a PBT (less other income) of Rs.26.41 crores. These figures represent a strong operational performance and reflect a net profit growth of 60.59% in the latest quarter.
The company has declared positive results for two consecutive quarters, reinforcing the consistency of its earnings growth. Over the past year, Cupid’s stock has delivered a remarkable return of 308.52%, significantly outpacing the Sensex’s 8.03% gain during the same period. This outperformance is notable within the FMCG sector, where Cupid holds the largest market capitalisation of Rs.9,043 crores, representing 50.33% of the sector’s total market cap.
Valuation and Shareholding Structure
Despite the strong price appreciation, Cupid’s valuation metrics present a mixed picture. The company’s return on equity (ROE) stands at 16.2%, with a price-to-book value ratio of 23.7, indicating a relatively high valuation compared to book value. However, the stock is trading at a discount relative to its peers’ historical valuations, suggesting some valuation support amid the rally.
It is also important to note that 36.13% of promoter shares are pledged, which could exert additional pressure on the stock price in volatile market conditions. The company’s debt-to-equity ratio remains low, averaging zero, which reflects a conservative capital structure and limited reliance on debt financing.
Long-Term Growth Considerations
Over the last five years, Cupid’s net sales have grown at an annual rate of 12.88%, while operating profit has expanded at 13.39% annually. These growth rates indicate steady but moderate expansion in the company’s core business. The stock’s price-to-earnings-to-growth (PEG) ratio stands at 6.9, reflecting the relationship between its price appreciation and profit growth over the past year, where profits have risen by 21.3%.
Want to dive deeper on Cupid ? There's a real-time research report diving right into the fundamentals, valuations, peer comparison, financials, technicals and much more!
- - Real-time research report
- - Complete fundamental analysis
- - Peer comparison included
Sector Leadership and Industry Position
Cupid’s dominant position in the FMCG sector is underscored by its annual sales of Rs.247.08 crores, which account for 7.37% of the industry’s total sales. This leadership status within the sector has been a contributing factor to the stock’s strong performance and resilience in a competitive market environment.
The company’s consistent returns over the last three years have seen it outperform the BSE500 index in each annual period, further highlighting its relative strength among a broad universe of stocks.
Summary of Recent Market Activity
In summary, Cupid’s stock reaching a new 52-week high of Rs.345.95 reflects a combination of strong quarterly financial results, favourable market conditions, and sustained buying momentum. The stock’s performance over the past year has been exceptional, with returns exceeding 300%, supported by solid sales and profit growth. While valuation metrics suggest a premium, the company’s market leadership and conservative capital structure provide a foundation for its current market standing.
Limited Time Only! Subscribe for Rs. 12,999 and get 1 Year of MojoOne + an Additional Year Completely FREE. Don't miss out on this exclusive offer. Claim Your Free Year →
