Eternal Ltd Shares Hit Intraday Low Amid Price Pressure on 1 Feb 2026

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Eternal Ltd, a key player in the E-Retail and E-Commerce sector, experienced a notable decline today, touching an intraday low of Rs 258.3, down 5.63% from its previous close. The stock underperformed its sector and broader market indices amid widespread selling pressure and a sharp reversal in the Sensex.
Eternal Ltd Shares Hit Intraday Low Amid Price Pressure on 1 Feb 2026

Intraday Price Movement and Market Context

On 1 Feb 2026, Eternal Ltd’s share price fell sharply during trading hours, reaching a low of Rs 258.3, marking a 5.63% drop from its prior session. This decline was more pronounced than the stock’s overall day change of -3.14%, reflecting heightened intraday volatility. The stock’s performance lagged behind the E-Retail/E-Commerce sector, underperforming by 2.76% on the day.

The broader market context was unfavourable, with the Sensex reversing sharply after a positive start. The benchmark index opened 119.19 points higher but subsequently plunged by 1,062.09 points, or 1.15%, to trade at 81,326.88. This reversal exerted additional pressure on stocks across sectors, including Eternal Ltd.

Technical Indicators and Moving Averages

From a technical standpoint, Eternal Ltd is trading below all key moving averages — 5-day, 20-day, 50-day, 100-day, and 200-day — signalling sustained downward momentum. This technical positioning suggests that the stock is currently in a bearish phase, with resistance levels likely to be encountered at these moving averages.

The Sensex itself is trading below its 50-day moving average, although the 50-day remains above the 200-day moving average, indicating mixed signals for the broader market trend.

Recent Performance Trends

Eternal Ltd has been on a downward trajectory over the past two days, with cumulative returns declining by 3.67%. The stock’s one-day performance of -2.80% further contrasts with the Sensex’s -1.30% decline, highlighting relative weakness. Over the past month, Eternal Ltd’s returns stand at -3.95%, slightly outperforming the Sensex’s -4.10% in the same period.

However, the stock’s three-month performance reveals a more significant underperformance, with a 19.22% decline compared to the Sensex’s 3.79% drop. Despite these recent setbacks, the stock has delivered a robust 21.60% return over the last year, substantially outperforming the Sensex’s 5.79% gain.

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Mojo Score and Rating Update

Eternal Ltd’s current Mojo Score stands at 37.0, reflecting a Sell grade as of 23 Oct 2025, a downgrade from its previous Hold rating. This adjustment signals a deterioration in the stock’s overall quality and outlook according to MarketsMOJO’s proprietary assessment. The company’s market capitalisation grade remains at 1, indicating a relatively small market cap within its sector.

Sector and Market Comparison

Within the E-Retail/E-Commerce sector, Eternal Ltd’s recent underperformance is notable. The stock’s day change of -3.14% contrasts with the sector’s more moderate declines, underscoring specific pressures on Eternal Ltd. The broader market’s weakness, as evidenced by the Sensex’s 1.15% drop, has compounded these challenges.

Year-to-date, Eternal Ltd’s performance is down 4.28%, slightly better than the Sensex’s 4.72% decline, but the stock’s three-year returns of 461.29% far exceed the Sensex’s 36.47%, highlighting its longer-term growth trajectory despite recent setbacks.

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Immediate Pressures and Market Sentiment

The sharp intraday decline in Eternal Ltd’s share price reflects immediate selling pressure amid a broadly negative market environment. The reversal in the Sensex after a positive open has contributed to a risk-off sentiment, impacting stocks across sectors. Eternal Ltd’s position below all major moving averages further intensifies technical selling.

Investor caution is evident given the stock’s recent consecutive declines and relative underperformance versus the benchmark. The downgrade in Mojo Grade to Sell also signals a more cautious stance from analytical frameworks, which may influence market sentiment.

Summary of Key Metrics

To summarise, Eternal Ltd’s key performance indicators as of 1 Feb 2026 are:

  • Intraday low: Rs 258.3 (-5.63%)
  • Day change: -3.14%
  • Underperformance vs sector: -2.76%
  • Consecutive two-day fall: -3.67%
  • Mojo Score: 37.0 (Sell grade since 23 Oct 2025)
  • Market Cap Grade: 1
  • Trading below all major moving averages (5, 20, 50, 100, 200 days)
  • Sensex performance today: -1.15%

These figures collectively illustrate the stock’s current challenges amid a volatile market backdrop.

Broader Market and Sector Dynamics

The E-Retail/E-Commerce sector continues to face headwinds as reflected in the relative underperformance of Eternal Ltd. The broader market’s technical signals, including the Sensex trading below its 50-day moving average, suggest cautious investor sentiment. While the 50-day moving average remains above the 200-day, indicating some underlying strength, the immediate trend is negative.

Such market dynamics have contributed to the pressure on Eternal Ltd’s share price, which has struggled to maintain momentum in recent sessions.

Conclusion

In conclusion, Eternal Ltd’s intraday low and overall price pressure on 1 Feb 2026 reflect a combination of sector-specific challenges, broader market weakness, and technical factors. The stock’s position below key moving averages and recent downgrade in Mojo Grade underscore the cautious environment surrounding it. Investors and market participants will likely continue to monitor these developments closely as the stock navigates this period of volatility.

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