Go Fashion Drops 9.13%: 5 Key Factors Behind the Steep Weekly Decline

Feb 14 2026 10:04 AM IST
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Go Fashion (India) Ltd’s shares declined sharply over the week ending 13 February 2026, falling 9.13% from Rs.385.40 to Rs.350.20, significantly underperforming the Sensex’s modest 0.54% loss. The stock hit multiple 52-week and all-time lows amid weak quarterly results, a downgrade to a Sell rating, and sustained bearish technical signals, reflecting ongoing challenges in the garments and apparels sector and company-specific financial pressures.

Key Events This Week

09 Feb: Stock hits new 52-week and all-time low at Rs.360.05 with a 6.58% gap down opening

11 Feb: Further decline to Rs.359.35, marking another 52-week low amid continued underperformance

12 Feb: Shares fall to Rs.349.05, setting fresh 52-week and all-time lows

13 Feb: Week closes at Rs.350.20, down 0.31% on the day and 9.13% for the week

Week Open
Rs.367.70
Week Close
Rs.350.20
-4.77%
Week High
Rs.374.35
vs Sensex
-4.59%

09 February 2026: Sharp Gap Down and New 52-Week Low

Go Fashion opened the week with a significant gap down of 6.58%, opening at Rs.360.05, which also marked a new 52-week and all-time low. The stock closed the day down 4.59%, underperforming the Sensex which gained 1.04%. This decline was driven by a downgrade to a Sell rating by MarketsMOJO, reflecting deteriorating fundamentals and bearish technical indicators. The stock traded below all key moving averages, signalling strong downward momentum. Despite the broader market’s resilience, Go Fashion’s shares faced heavy selling pressure, with intraday volatility reaching 276.31%.

10 February 2026: Modest Recovery Amid Continued Volatility

The stock rebounded slightly on 10 February, gaining 1.81% to close at Rs.374.35, though still below the previous week’s levels. The Sensex also advanced by 0.25%. This brief recovery was overshadowed by low volume and persistent concerns over the company’s financial health. The underlying downtrend remained intact as the stock continued to trade below its key moving averages.

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11 February 2026: Renewed Decline to Another 52-Week Low

On 11 February, Go Fashion’s shares fell again, closing at Rs.361.50, down 3.43%. The stock hit an intraday low of Rs.359.35, marking yet another 52-week and all-time low. This decline occurred despite the Sensex’s marginal gain of 0.13%, highlighting the stock’s relative weakness. The company’s quarterly results, showing a 13.06% decline in net sales and a 67.5% drop in profit after tax, continued to weigh on investor sentiment. The stock remained below all major moving averages, reinforcing the bearish technical outlook.

12 February 2026: Fresh 52-Week Low Amidst Continued Downtrend

Go Fashion’s shares extended losses on 12 February, closing at Rs.349.85, down 3.22%. The stock touched a new 52-week and all-time low of Rs.349.05 during the session. This decline outpaced the Sensex’s 0.56% fall and the Garments & Apparels sector’s performance, underscoring company-specific challenges. The stock’s technical indicators remained negative, with trading below all key moving averages and elevated volatility. The company’s financial metrics, including a low ROCE of 12.88% and a significant contraction in profitability, continued to dampen market confidence.

13 February 2026: Week Closes with Further Losses and New Lows

The week ended with Go Fashion’s shares closing at Rs.350.20, a slight gain of 0.10% on the day but a cumulative weekly decline of 9.13%. The stock recorded an intraday low of Rs.336.20, setting a fresh 52-week and all-time low. The decline outpaced the Sensex’s 1.40% drop, reflecting ongoing negative sentiment. The company’s quarterly results and downgrade to a Sell mojo grade continued to weigh heavily. Institutional investors, holding 40.33% of shares, remain significant stakeholders amid this challenging period.

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Date Stock Price Day Change Sensex Day Change
2026-02-09 Rs.367.70 -4.59% 37,113.23 +1.04%
2026-02-10 Rs.374.35 +1.81% 37,207.34 +0.25%
2026-02-11 Rs.361.50 -3.43% 37,256.72 +0.13%
2026-02-12 Rs.349.85 -3.22% 37,049.40 -0.56%
2026-02-13 Rs.350.20 +0.10% 36,532.48 -1.40%

Key Takeaways

Go Fashion’s stock experienced a steep 9.13% decline over the week, markedly underperforming the Sensex’s 0.54% loss. The stock’s multiple new 52-week and all-time lows reflect sustained bearish momentum driven by weak quarterly financials, including a 13.06% drop in net sales and a 67.5% plunge in profit after tax. The downgrade to a Sell mojo grade and a low mojo score of 36.0 further dampened sentiment.

Technical indicators remain firmly negative, with the stock trading below all key moving averages and exhibiting high volatility. Despite some operational strengths such as a manageable debt to EBITDA ratio of 1.01 times and long-term operating profit growth of 30.81% annually, these have not translated into positive price action. Institutional investors continue to hold a significant stake of 40.33%, indicating ongoing scrutiny by knowledgeable market participants.

The stock’s valuation metrics, including an enterprise value to capital employed ratio of 2.1 to 2.2, suggest it is trading at a discount relative to peers, but this has not been sufficient to arrest the downtrend amid deteriorating fundamentals and sector pressures.

Conclusion

Go Fashion (India) Ltd’s performance this week underscores the challenges facing the company amid a difficult garments and apparels sector environment. The stock’s sharp declines, multiple new lows, and downgrade to a Sell mojo grade reflect investor concerns over declining sales, profitability, and capital efficiency. While certain financial metrics and institutional interest provide some support, the prevailing technical weakness and sustained underperformance relative to the Sensex highlight a cautious market stance. The stock’s current valuation discount may attract attention, but near-term recovery remains uncertain given the ongoing pressures.

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