Technical Trend Overview and Price Movement
As of 14 Jan 2026, Hatsun Agro’s stock price closed at ₹930.55, down 1.72% from the previous close of ₹946.85. The intraday range saw a high of ₹954.80 and a low of ₹929.05, indicating some volatility within the session. The stock remains well below its 52-week high of ₹1,178.80 but comfortably above its 52-week low of ₹817.05, suggesting a moderate recovery from recent lows.
The technical trend has shifted from a sideways pattern to mildly bearish, signalling a potential weakening in upward price momentum. This shift is corroborated by several key indicators, which provide a nuanced view of the stock’s near-term prospects.
MACD Signals: Divergent Weekly and Monthly Perspectives
The Moving Average Convergence Divergence (MACD) indicator presents a mixed scenario. On a weekly basis, the MACD is mildly bearish, reflecting a recent downturn in momentum as the MACD line crosses below the signal line. This suggests that short-term selling pressure is increasing, potentially foreshadowing further downside.
Conversely, the monthly MACD remains mildly bullish, indicating that the longer-term trend still retains some positive momentum. This divergence between weekly and monthly MACD readings highlights a transitional phase where short-term caution is warranted, but the broader uptrend has not yet been decisively broken.
RSI and Bollinger Bands: Neutral to Bearish Signals
The Relative Strength Index (RSI) on both weekly and monthly charts currently shows no definitive signal, hovering near neutral levels. This suggests that the stock is neither overbought nor oversold, leaving room for either a rebound or further decline depending on market catalysts.
However, Bollinger Bands on both weekly and monthly timeframes are bearish, indicating that the stock price is trending towards the lower band. This typically signals increased volatility and potential downward pressure, reinforcing the mildly bearish outlook.
Moving Averages and KST: Mixed Momentum Indicators
Daily moving averages provide a mildly bullish signal, with the stock price trading slightly above key short-term averages. This suggests some underlying support and potential for short-term rallies despite the broader bearish undertones.
In contrast, the Know Sure Thing (KST) oscillator is mildly bearish on a weekly basis and bearish monthly, signalling weakening momentum and increasing likelihood of downward price movement over the medium term.
Additional Technical Indicators: Dow Theory and OBV
Dow Theory assessments align with the mildly bearish weekly and monthly outlooks, indicating that the stock is currently in a corrective phase within its broader trend. Meanwhile, On-Balance Volume (OBV) shows no clear trend on either weekly or monthly charts, suggesting that volume is not strongly confirming price movements at present.
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Comparative Returns: Underperformance Versus Sensex
Hatsun Agro’s recent returns have lagged behind the broader market benchmark, the Sensex. Over the past week, the stock declined by 3.21%, compared to the Sensex’s 1.69% fall. The one-month return shows a sharper underperformance, with Hatsun Agro down 8.82% versus the Sensex’s 1.92% decline.
Year-to-date, the stock has fallen 4.69%, while the Sensex has dipped 1.87%. Over the one-year horizon, Hatsun Agro’s return is marginally negative at -0.58%, contrasting with the Sensex’s robust 9.56% gain. Longer-term returns over three, five, and ten years show positive absolute gains for Hatsun Agro but remain significantly below the Sensex’s performance, with 3-year returns at 4.47% versus 38.78%, 5-year returns at 31.14% against 68.97%, and a notable 10-year gain of 343.78% compared to the Sensex’s 236.47%.
Mojo Score and Rating Update
MarketsMOJO has downgraded Hatsun Agro Product Ltd’s Mojo Grade from Hold to Sell as of 13 Jan 2026, reflecting the deteriorating technical and fundamental outlook. The current Mojo Score stands at 45.0, indicating weak momentum and quality metrics relative to peers. The Market Cap Grade is 3, suggesting a mid-tier market capitalisation within the FMCG sector.
This downgrade signals increased caution for investors, especially given the stock’s recent price weakness and mixed technical signals.
Sector and Industry Context
Operating within the FMCG sector, Hatsun Agro faces competitive pressures and evolving consumer trends that impact its growth trajectory. The sector itself has shown resilience but also volatility amid inflationary pressures and shifting demand patterns. Hatsun Agro’s technical indicators suggest it is currently navigating a challenging phase, with momentum indicators pointing to potential consolidation or correction.
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Investor Takeaway and Outlook
Hatsun Agro Product Ltd’s recent technical developments suggest a cautious stance for investors. The mildly bearish weekly MACD and Bollinger Bands, combined with neutral RSI and mixed moving average signals, indicate that the stock is in a transitional phase with potential downside risk in the short term.
While the monthly MACD and daily moving averages offer some support, the overall momentum appears to be weakening. The downgrade in Mojo Grade to Sell further underscores the need for prudence, especially given the stock’s underperformance relative to the Sensex and sector peers.
Investors should closely monitor key support levels near ₹900 and watch for any reversal signals in momentum indicators before considering fresh positions. Diversification within the FMCG sector and evaluation of alternative stocks with stronger technical and fundamental profiles may be advisable.
Summary of Key Technical Metrics:
- Current Price: ₹930.55 (down 1.72%)
- 52-Week Range: ₹817.05 - ₹1,178.80
- MACD: Weekly Mildly Bearish, Monthly Mildly Bullish
- RSI: Neutral on Weekly and Monthly
- Bollinger Bands: Bearish on Weekly and Monthly
- Moving Averages: Daily Mildly Bullish
- KST: Weekly Mildly Bearish, Monthly Bearish
- Dow Theory: Mildly Bearish on Weekly and Monthly
- OBV: No clear trend
- Mojo Score: 45.0 (Sell)
In conclusion, Hatsun Agro Product Ltd is currently exhibiting signs of weakening momentum with a mildly bearish technical profile. Investors should weigh these signals carefully against broader market conditions and sector fundamentals before making investment decisions.
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