How has been the historical performance of the Creative Eye?

Jun 09 2025 10:37 PM IST
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Creative Eye has experienced a significant decline in net sales and profitability, with net sales dropping from Rs 28.93 crore in March 2019 to Rs 2.61 crore in March 2025, and negative operating profit margins. The company faces ongoing operational challenges, reflected in negative cash flow and a need for strategic reassessment.
Answer:
The historical performance of Creative Eye shows a declining trend in net sales and profitability over the years.

Breakdown:
Creative Eye's net sales have significantly decreased from Rs 28.93 crore in March 2019 to Rs 2.61 crore in March 2025, with fluctuations in between, including a peak of Rs 6.13 crore in March 2021. The total operating income followed a similar trend, reflecting the same figures as net sales. The company has consistently reported no raw material costs or purchase of finished goods, indicating a possible shift in operational strategy or product offerings. Employee costs have remained relatively stable, hovering around Rs 1.60 to Rs 1.76 crore, while manufacturing expenses have drastically reduced from Rs 28.17 crore in March 2019 to just Rs 0.00 in March 2025. Operating profit margins have been negative, with the most recent figure at -23.75% in March 2025, reflecting ongoing challenges in achieving profitability. The profit before tax has also been negative across the years, culminating in a loss of Rs 0.72 crore in March 2025. The company's total liabilities have decreased from Rs 45.51 crore in March 2019 to Rs 29.23 crore in March 2024, while total assets have similarly declined from Rs 45.51 crore to Rs 29.23 crore over the same period. Cash flow from operating activities has been negative in recent years, indicating ongoing cash management issues, with a closing cash balance of Rs 9.00 crore in March 2024. Overall, Creative Eye's financial performance reflects significant operational challenges and a need for strategic reassessment.
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