Is Adcounty Media. overvalued or undervalued?

As of 14 November 2025, the valuation grade for Adcounty Media has moved from expensive to fair, indicating a more favorable assessment of the company's worth. The company is currently fairly valued, with a PE ratio of 29.13, an EV to EBIT of 20.39, and a ROCE of 30.16%. In comparison, TCS, which is rated attractive, has a PE ratio of 22.34, while Infosys, rated fair, has a PE of 22.19, suggesting that Adcounty Media's valuation is in line with its peers but on the higher side.
Despite its fair valuation, Adcounty Media's stock has underperformed relative to the Sensex, with a 1-week return of -12.81% compared to the Sensex's 1.62% gain. This underperformance may reflect market concerns despite the company's solid financial metrics, such as a ROE of 14.46%. Overall, while the company is fairly valued, its recent stock performance suggests potential headwinds that investors should consider.