Is Bread Financial Holdings, Inc. technically bullish or bearish?

As of 3 October 2025, the technical trend for Bread Financial Holdings, Inc. has changed from mildly bullish to sideways. The current stance is neutral, with mixed signals across different time frames. The weekly MACD and KST are both mildly bearish, while the monthly MACD is bullish. The daily moving averages indicate a mildly bullish position. Additionally, the Bollinger Bands show a bearish signal on the weekly chart but a mildly bullish signal on the monthly chart.
In terms of performance, the stock has underperformed the S&P 500 across the 1-week, 1-month, and year-to-date periods, with returns of -5.68%, -17.30%, and -10.30% respectively, compared to the S&P 500's positive returns. Over the longer term, the stock has outperformed the S&P 500 in the 1-year period but lags behind in the 3-year, 5-year, and 10-year periods.