Is Brown-Forman Corp. technically bullish or bearish?

As of 24 July 2025, the technical trend for Brown-Forman Corp. has changed from bearish to mildly bearish. The current stance is mildly bearish, driven by a bearish signal from the daily moving averages and a bearish outlook from the Bollinger Bands on both weekly and monthly time frames. The MACD shows a mildly bullish signal on the weekly but remains bearish on the monthly, while the RSI indicates a bullish signal on the monthly but no signal on the weekly. The KST is mildly bullish weekly but bearish monthly, and Dow Theory shows a mildly bullish trend on the monthly with no trend on the weekly.
In terms of performance, the stock has significantly underperformed the S&P 500 across multiple periods, with a year-to-date return of -27.65% compared to the S&P 500's 12.22%, and a one-year return of -42.38% against the S&P 500's 17.14%.