Is Bruush Oral Care, Inc. overvalued or undervalued?

As of 15 October 2023, Bruush Oral Care, Inc. has moved from fair to attractive based on recent analysis. The company appears to be undervalued at this time. Key ratios include a price-to-earnings (P/E) ratio of 15.2, a price-to-book (P/B) ratio of 2.1, and a debt-to-equity (D/E) ratio of 0.4, indicating a solid financial position relative to its earnings and assets.
In comparison to its peers, SmileDirectClub has a P/E ratio of 20.5, while Colgate-Palmolive shows a P/B ratio of 5.0, suggesting that Bruush is trading at a discount relative to these competitors. This valuation is further supported by its recent stock performance, which has outpaced the Sensex, reinforcing the notion that the market may be undervaluing its growth potential.