Is Celsius Holdings, Inc. overvalued or undervalued?

As of 17 October 2025, the valuation grade for Celsius Holdings, Inc. has moved from expensive to very expensive, indicating a significant concern regarding its current pricing relative to its earnings potential. The company appears to be overvalued, with a P/E ratio of 88, a Price to Book Value of 8.26, and an EV to EBITDA of 66.68, all of which are substantially higher than its peers. For instance, Coca-Cola Consolidated, Inc. has a P/E of 16.84 and an EV to EBITDA of 10.10, suggesting a stark contrast in valuation metrics.
In comparison to its peers, Celsius Holdings, Inc. is trading at a much higher valuation, with its P/E ratio significantly above the industry average, which raises questions about its sustainability at these levels. Despite its impressive recent stock performance, with a year-to-date return of 146.24% compared to the S&P 500's 13.30%, the elevated valuation ratios suggest that the stock may not be justified at its current price levels.