Is Flair Writing overvalued or undervalued?

As of 27 June 2025, Flair Writing's valuation grade has moved from fair to very attractive, indicating a strong shift in its perceived value. The company is currently considered undervalued based on its financial metrics. Key ratios include a PE ratio of 22.24, an EV to EBITDA of 13.94, and a ROCE of 14.97%.
When compared to its peers, Flair Writing stands out favorably against Doms Industries, which has a significantly higher PE ratio of 75.12 and an EV to EBITDA of 43.58, categorizing it as very expensive. Linc, another peer, is rated attractive with a PE of 22.5 and an EV to EBITDA of 13.77, further supporting Flair Writing's undervaluation narrative. Notably, Flair Writing's stock has underperformed against the Sensex over the past year, with a return of -15.89% compared to the Sensex's 6.08%, reinforcing the case for its current undervaluation.