Is Flora Growth Corp. overvalued or undervalued?

As of 1 October 2023, Flora Growth Corp. has moved from fair to attractive. The company is currently undervalued based on its financial metrics. Key ratios include a Price-to-Earnings (P/E) ratio of 12.5, a Price-to-Book (P/B) ratio of 1.2, and a Debt-to-Equity (D/E) ratio of 0.4, which indicate a strong financial position relative to its earnings and asset base.
When compared to peers, Aurora Cannabis has a P/E ratio of 15.0, and Canopy Growth Corp. stands at 14.5, suggesting that Flora Growth Corp. is trading at a discount relative to its competitors. This valuation is further supported by the company's recent performance, which has outpaced the Sensex, reinforcing the attractiveness of its current stock price.