Is Fluent, Inc. overvalued or undervalued?

Sep 20 2025 06:20 PM IST
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As of May 10, 2021, Fluent, Inc. is considered overvalued with concerning financial metrics, including a Price to Book Value of 2.18 and a negative EV to EBITDA of -6.22, while significantly underperforming the S&P 500 with a year-to-date return of -19.44%.
As of 10 May 2021, Fluent, Inc. has moved from a fair to a risky valuation grade. The company appears to be overvalued, given its concerning financial metrics. The Price to Book Value stands at 2.18, while the EV to Sales ratio is notably low at 0.28, indicating potential issues with revenue generation. Additionally, the EV to EBITDA ratio is at -6.22, reflecting negative earnings before interest, taxes, depreciation, and amortization.

In comparison with peers, Fluent, Inc. has a P/E ratio that is not applicable due to losses, while Rackspace Technology, Inc. has a P/E of -1.3473 and an EV to EBITDA of 11.2943, which suggests a more favorable valuation. Furthermore, Forge Global Holdings, Inc. has an EV to EBITDA of -2.9740, also indicating a challenging financial position. The stock has significantly underperformed against the S&P 500, with a year-to-date return of -19.44% compared to the index's 12.22%.
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