Is GrowGeneration Corp. overvalued or undervalued?

As of 4 August 2022, the valuation grade for GrowGeneration Corp. has moved from expensive to risky. The company appears to be overvalued given its negative financial metrics, including a Price to Book Value of 0.63, an EV to Sales ratio of 0.14, and a ROCE of -62.56%. In comparison, peers like Titan Machinery, Inc. have a P/E ratio of -8.1203 and Hudson Technologies, Inc. shows a fair valuation with a P/E of 24.3798, highlighting the relative weakness of GrowGeneration's financial position.
The company's recent stock performance has been lackluster, with a 1-year return of -20.00% compared to the S&P 500's return of 17.14%, and a staggering -89.23% return over the last five years against the S&P 500's 96.61%. This further reinforces the notion that GrowGeneration is currently overvalued in the market.